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Organic Oats

Fail

Prices span $1.98–$12.54, mostly outside the sweet spot, so Organic Oats is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£58K/yr76K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
71%top-5 click share · 9 brands · 22 sellers

Flapen Score

Organic Oats against its category

The dotted line is the Grocery average. Past it, Organic Oats is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Oats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Oats 76K times last year and spent an estimated £58K. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
13.6%
Market size, estimated
£58Ka year
Peak month
February1.9× the quietest month
Top search term
organic oats41K searches a year

02 · Price

A sale here is worth £5.63.

Listings sell for £5.63 on average, from £1.98 to £12.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.63 that is £3K to £4K a year per listing.

Average price
£5.63under the $15 to $100 sweet spot
Price range
£1.98–£12.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #3 within Breakfast Cereal. It carries 643 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#3in Breakfast Cereal
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Organic Oats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

6%

  • Minton & Donello48%
  • Wholefood Earth16%
  • Flahavan's11%
  • Amisa8%
  • Biona7%
  • Whole Foods Market3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Organic Oats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Organic Oats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • organic oats41K/yr
  • organic porridge oats14K/yr
  • organic rolled oats6K/yr
  • organic porridge4K/yr
  • oats organic3K/yr
  • rolled oats organic5K/yr
  • organic oats 1kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Oats

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“no where near the appearance of what was shown”
A buyer, on “Advertised Vs Actual Product”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Organic Oats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data