Organic Oats
FailPrices span $1.98–$12.54, mostly outside the sweet spot, so Organic Oats is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £58K/yr76K searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 22 sellers
Flapen Score
Organic Oats against its category
The dotted line is the Grocery average. Past it, Organic Oats is stronger. Inside it, weaker.
Market
The Organic Oats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Oats 76K times last year and spent an estimated £58K. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
13.6% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 13.6%
- Market size, estimated
- £58Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- organic oats41K searches a year
02 · Price
A sale here is worth £5.63.
Listings sell for £5.63 on average, from £1.98 to £12.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.63 that is £3K to £4K a year per listing.
- Average price
- £5.63under the $15 to $100 sweet spot
- Price range
- £1.98–£12.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #3 within Breakfast Cereal. It carries 643 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #3in Breakfast Cereal
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 643per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Organic Oats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Minton & Donello Organic Jumbo Oats 1kg Bag - Wholegrain Rolled Oats for Porridge & Overnight High Fibre No Added Sugar Creamy Texture
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 4y ago

Amisa Organic Gluten-Free Porridge Oats 1kg - Batch Tested High Fibre 100% Recyclable Paper Packaging - Ideal for Breakfast Cooking & Baking Pack of 1
- Price
- £4.74
- Rating
- 4.5/5
- Reviews
- 604
- Age
- 4y ago

Flahavans Organic Porridge Oats 1000g
- Price
- £3.09
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 13y ago

Biona Organic Porridge Oats 500 g - Organically Grown Breakfast Oats - High Fibre - Sustainable 100% Recyclable Paper Packaging - For Cooking Breakfast or Baking
- Price
- £1.98
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 4y ago
Trending
90-day click momentum
Trend Organic Jumbo Oat Flakes 1kg- Wholesome Fibre Boost for Culinary Excellence Rich in Essential Vitamins and Minerals Certified by UK Soil Association GMO-Free No Additives
- Price
- £9.05
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago

Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Jordans Organic Porridge 750g
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 10y ago

Biona Organic Porridge Oats 500 g - Organically Grown Breakfast Oats - High Fibre - Sustainable 100% Recyclable Paper Packaging - For Cooking Breakfast or Baking
- Price
- £1.98
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 4y ago

Wholefood Earth Organic Porridge Oats 1 kg | GMO Free | Vegan | High Fibre | Certified Organic
- Price
- £7.34
- Rating
- 4.5/5
- Reviews
- 1,077
- Age
- 10y ago
Newest
by launch date
Trend Organic Jumbo Oat Flakes 1kg- Wholesome Fibre Boost for Culinary Excellence Rich in Essential Vitamins and Minerals Certified by UK Soil Association GMO-Free No Additives
- Price
- £9.05
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago

Amisa Organic Gluten-Free Porridge Oats 1kg - Batch Tested High Fibre 100% Recyclable Paper Packaging - Ideal for Breakfast Cooking & Baking Pack of 1
- Price
- £4.74
- Rating
- 4.5/5
- Reviews
- 604
- Age
- 4y ago

Biona Organic Porridge Oats 500 g - Organically Grown Breakfast Oats - High Fibre - Sustainable 100% Recyclable Paper Packaging - For Cooking Breakfast or Baking
- Price
- £1.98
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 4y ago

Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Minton & Donello Organic Jumbo Oats 1kg Bag - Wholegrain Rolled Oats for Porridge & Overnight High Fibre No Added Sugar Creamy Texture
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
22
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Minton & Donello48%
- Wholefood Earth16%
- Flahavan's11%
- Amisa8%
- Biona7%
- Whole Foods Market3%
- Open — no brand owns it (3 brands, 6%)
Demand
Organic Oats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Organic Oats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic oats41K/yr
- organic porridge oats14K/yr
- organic rolled oats6K/yr
- organic porridge4K/yr
- oats organic3K/yr
- rolled oats organic5K/yr
- organic oats 1kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Oats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
no where near the appearance of what was shown
Not as described
Product not as pictured
Crazy expensive
the cost has increased
a waste of money sadly
Although I believe they are high quality I gave them away as they didn't work for making a smooth porridge
The oats the product image shows are different to the quality I received
Poor quality
Arrived crushed/powdery
quite powdery
The oats arrived crushed
Very chewy even after soaking them overnight
Too chewy
You need jaws like the Hulk to chew it
Love
It is worth every penny for a pure, delicious, and comforting breakfast
Creamy, nutritious and delicious
Delicious Taste
Good quality oats
Good quality
Great Product
Good value for money
Good price
Good value for money
Organic
Great price for organic oats
The perfect organic oats
Great chunky texture
Nice texture
they are smooth and creamy and have a nutty texture at same time
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Oats questions
Answered from the same tracked data.









