Skip to content

Organic Oats

Fail

Prices span $1.98–$12.54, mostly outside the sweet spot, so Organic Oats is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£58K/yr76K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
71%top-5 click share · 9 brands · 22 sellers

Flapen Score

Organic Oats against its category

The dotted line is the Grocery average. Past it, Organic Oats is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Oats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Oats 76K times last year and spent an estimated £58K. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
13.6%
Market size, estimated
£58Ka year
Peak month
February1.9× the quietest month
Top search term
organic oats41K searches a year

02 · Price

A sale here is worth £5.63.

Listings sell for £5.63 on average, from £1.98 to £12.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.63 that is £3K to £4K a year per listing.

Average price
£5.63under the $15 to $100 sweet spot
Price range
£1.98–£12.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #3 within Breakfast Cereal. It carries 643 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#3in Breakfast Cereal
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Organic Oats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Minton & Donello48%
  • Wholefood Earth16%
  • Flahavan's11%
  • Amisa8%
  • Biona7%
  • Whole Foods Market3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Organic Oats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Organic Oats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic oats41K/yr
  • organic porridge oats14K/yr
  • organic rolled oats6K/yr
  • organic porridge4K/yr
  • oats organic3K/yr
  • rolled oats organic5K/yr
  • organic oats 1kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Oats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product19%−0.13

no where near the appearance of what was shown

Not as described

Product not as pictured

Value For Money10%+0.78

Crazy expensive

the cost has increased

a waste of money sadly

Quality-Overall9%−0.02

Although I believe they are high quality I gave them away as they didn't work for making a smooth porridge

The oats the product image shows are different to the quality I received

Poor quality

Powdered/Crumbled6%−0.03

Arrived crushed/powdery

quite powdery

The oats arrived crushed

Ease Of Chewing/Swallowing5%−0.04

Very chewy even after soaking them overnight

Too chewy

You need jaws like the Hulk to chew it

Love

Taste-Overall30%+2.68

It is worth every penny for a pure, delicious, and comforting breakfast

Creamy, nutritious and delicious

Delicious Taste

Quality-Overall12%−0.02

Good quality oats

Good quality

Great Product

Value For Money12%+0.78

Good value for money

Good price

Good value for money

Vegan/Organic8%+0.08

Organic

Great price for organic oats

The perfect organic oats

Texture/Consistency-Overall7%+0.15

Great chunky texture

Nice texture

they are smooth and creamy and have a nutty texture at same time

Return

0.0% Return rate 0% Fixable by listing

Certifications100%▁▁▁▁█▁

FAQ

Common Organic Oats questions

Answered from the same tracked data.