Skip to content

Organic Lettuce

Fail

The top 5 brands take 100% of clicks, so Organic Lettuce is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£273K/yr649K searches / yr
90-day growth
+31.1%search demand this quarter
Competition
66%top-5 click share · 4 brands · 11 sellers

Flapen Score

Organic Lettuce against its category

The dotted line is the Grocery average. Past it, Organic Lettuce is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Lettuce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Lettuce 649K times last year and spent an estimated £273K. All 4 brands take every click. Demand peaks in May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

41.6% of searches ended in a purchase last week.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 41.6% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
+31.1%
Conversion, latest week
41.6%
Market size, estimated
£273Ka year
Peak month
May1.6× the quietest month
Top search term
lettuce470K searches a year

02 · Price

A sale here is worth £1.01.

Listings sell for £1.01 on average, from £0.64 to £1.65. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At £1.01 that is £15K to £20K a year per listing.

Average price
£1.01under the $15 to $100 sweet spot
Price range
£0.64–£1.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
£15K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 2,645 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
16.2%
Average rank
#2in Fresh & Chilled
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,645per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£55K£82K£109K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Morrisons71%
  • by Amazon20%
  • Wm Morrisons Supermarkets6%
  • Florette4%

Demand

Organic Lettuce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 1.6×

Search terms

Top Organic Lettuce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lettuce470K/yr
  • iceberg lettuce95K/yr
  • romaine lettuce30K/yr
  • lettice10K/yr
  • iceberg10K/yr
  • gem lettuce8K/yr
  • little gem lettuce7K/yr
  • little gem6K/yr
  • romaine3K/yr
  • organic salad3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Lettuce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.05

VERY small

Tiny bag

Tiny

Taste-Overall13%+0.62

Fairly tasteless and rather understand ripe

They taste revolting

it tasted a week old

Quality-Overall13%−0.04

Bad quality

Quality not too good it was soft

Average

Durability10%−0.04

Went off next day

Dont last long once open

Trouble is in this heat it doesnt last long

Stale/Rotten/Spoiled9%−0.06

does not look fresh at all so won't be eating any of it

Not fresh

out of season tend to be bland

Love

Freshness29%+2.39

It arrived fresh

Fresh tasty

Stays fresh

Taste-Overall22%+0.62

So tasty

Nice quick and tasty salad

tastes really refreshing

Crispiness9%+0.61

Fresh and crispy

Crunchy

fresh crispy

Advertised Vs Actual Product7%+0.54

As advertised

As described

As expected

Quality-Overall7%−0.04

Good quality

great product

that didnt really affect the quality for me

FAQ

Common Organic Lettuce questions

Answered from the same tracked data.