Organic Lettuce
FailThe top 5 brands take 100% of clicks, so Organic Lettuce is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £273K/yr649K searches / yr
- 90-day growth
- +31.1%search demand this quarter
- Competition
- 66%top-5 click share · 4 brands · 11 sellers
Flapen Score
Organic Lettuce against its category
The dotted line is the Grocery average. Past it, Organic Lettuce is stronger. Inside it, weaker.
Market
The Organic Lettuce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Lettuce 649K times last year and spent an estimated £273K. All 4 brands take every click. Demand peaks in May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
41.6% of searches ended in a purchase last week.
Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 41.6% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.
- Searches, last 12 months
- 649K
- Growth, 90 days vs prior 90
- +31.1%
- Conversion, latest week
- 41.6%
- Market size, estimated
- £273Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- lettuce470K searches a year
02 · Price
A sale here is worth £1.01.
Listings sell for £1.01 on average, from £0.64 to £1.65. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At £1.01 that is £15K to £20K a year per listing.
- Average price
- £1.01under the $15 to $100 sweet spot
- Price range
- £0.64–£1.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 2,645 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 16.2%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,645per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Organic Lettuce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Iceberg Lettuce
- Price
- £0.97
- Rating
- 4.6/5
- Reviews
- 5,019
- Age
- 10y ago

Morrisons Market St Little Gem Lettuce
- Price
- £0.92
- Rating
- 4.6/5
- Reviews
- 3,306
- Age
- 9y ago

Romaine Heart Lettuce
- Price
- £1.24
- Rating
- 4.6/5
- Reviews
- 1,890
- Age
- 9y ago

by Amazon Whole Iceberg Lettuce Single
- Price
- £0.89
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 6y ago

by Amazon Little Gem Lettuce 2 Pack 180 Grams
- Price
- £0.72
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 6y ago
Trending
90-day click momentum
Morrisons Shredded Iceberg Lettuce 130g
- Price
- £0.64
- Rating
- 2.5/5
- Reviews
- 4
- Age
- 1mo ago

Italian Style Salad 80g
- Price
- £1.13
- Rating
- 4.4/5
- Reviews
- 477
- Age
- 3y ago

Morrisons Bistro Salad 160 g
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 1,416
- Age
- 6y ago

Florette Iceberg 150g (packaging may vary)
- Price
- £0.98
- Rating
- 4.4/5
- Reviews
- 801
- Age
- 10y ago

Morrisons Salad Onions
- Price
- £0.75
- Rating
- 4.6/5
- Reviews
- 6,453
- Age
- 9y ago
Newest
by launch date
Morrisons Shredded Iceberg Lettuce 130g
- Price
- £0.64
- Rating
- 2.5/5
- Reviews
- 4
- Age
- 1mo ago

Morrisons The Greengrocers Shredded Iceberg Lettuce 80g Pack of 1
- Price
- £0.68
- Rating
- 4.4/5
- Reviews
- 1,165
- Age
- 3y ago

Italian Style Salad 80g
- Price
- £1.13
- Rating
- 4.4/5
- Reviews
- 477
- Age
- 3y ago

by Amazon Cucumber Single
- Price
- £0.94
- Rating
- 4.6/5
- Reviews
- 2,952
- Age
- 4y ago

Morrisons Bistro Salad 160 g
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 1,416
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Morrisons71%
- by Amazon20%
- Wm Morrisons Supermarkets6%
- Florette4%
Demand
Organic Lettuce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.6×
Search terms
Top Organic Lettuce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lettuce470K/yr
- iceberg lettuce95K/yr
- romaine lettuce30K/yr
- lettice10K/yr
- iceberg10K/yr
- gem lettuce8K/yr
- little gem lettuce7K/yr
- little gem6K/yr
- romaine3K/yr
- organic salad3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Lettuce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
VERY small
Tiny bag
Tiny
Fairly tasteless and rather understand ripe
They taste revolting
it tasted a week old
Bad quality
Quality not too good it was soft
Average
Went off next day
Dont last long once open
Trouble is in this heat it doesnt last long
does not look fresh at all so won't be eating any of it
Not fresh
out of season tend to be bland
Love
It arrived fresh
Fresh tasty
Stays fresh
So tasty
Nice quick and tasty salad
tastes really refreshing
Fresh and crispy
Crunchy
fresh crispy
As advertised
As described
As expected
Good quality
great product
that didnt really affect the quality for me
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Lettuce questions
Answered from the same tracked data.









