Organic Instant Coffee
FailDemand is soft, at -27.3% this quarter, so Organic Instant Coffee is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £85K/yr63K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 52 sellers
Flapen Score
Organic Instant Coffee against its category
The dotted line is the Grocery average. Past it, Organic Instant Coffee is stronger. Inside it, weaker.
Market
The Organic Instant Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Instant Coffee 63K times last year and spent an estimated £85K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £85Ka year
- Top search term
- organic instant coffee23K searches a year
02 · Price
A sale here is worth £17.29.
Listings sell for £17.29 on average, from £3.25 to £38.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.29 that is £2K to £4K a year per listing.
- Average price
- £17.29inside the $15 to $100 sweet spot
- Price range
- £3.25–£38.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Coffee. It carries 382 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #181in Coffee
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 382per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Organic Instant Coffee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clipper Organic Medium Roast Arabica Instant Coffee 500 g Refill Fairtrade Sustainable
- Price
- £27.49
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 15y ago

Clipper Medium Roast Organic Arabica Coffee 100g
- Price
- £10.06
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 18y ago

Clipper Organic Caffeine Free Instant Coffee Alternative 1 x 100g
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 1y ago

Clipper Latin American Instant Coffee 100g Organic Fairtrade Arabica Medium Roast Smooth & Toasty Flavour Natural Ingredients (Pack of 3) from SuperfoodUK
- Price
- £22.25
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago

Clipper Latin American Organic Fairtrade Instant Coffee 6 x 100g
- Price
- £38.50
- Rating
- 4.7/5
- Reviews
- 327
- Age
- 11y ago
Trending
estimated 90-day click momentum
Organic Arabica Med Roast Instant Coffee
- Price
- £14.47
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 12y ago

Clipper Latin American Instant Coffee 100g Organic Fairtrade Arabica Medium Roast Smooth & Toasty Flavour Natural Ingredients (Pack of 3) from SuperfoodUK
- Price
- £22.25
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago

Percol Colombia Instant Coffee 100g
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 13y ago

EXHALE FINE Organic Ground Coffee - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 225g)
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 2y ago

TrueStart Instant Coffee Smooth Original 100g 1 Pack 55 Cups
- Price
- £5.41
- Rating
- 4.1/5
- Reviews
- 2,005
- Age
- 6y ago
Newest
by launch date
Clipper Latin American Instant Coffee 100g Organic Fairtrade Arabica Medium Roast Smooth & Toasty Flavour Natural Ingredients (Pack of 3) from SuperfoodUK
- Price
- £22.25
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago

Clipper Organic Caffeine Free Instant Coffee Alternative 1 x 100g
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 1y ago

EXHALE FINE Organic Ground Coffee - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 225g)
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 2y ago

TrueStart Instant Coffee Super Blend Strong 100g 1 Pack 55 Cups
- Price
- £4.14
- Rating
- 3.9/5
- Reviews
- 450
- Age
- 2y ago

Cafédirect Fairtrade Freeze Dried Instant Mayan Gold Coffee 100g
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
52
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
6%
- Clipper Natural, Fair & Delicious49%
- Clipper22%
- SuperfoodUK8%
- TRUESTART8%
- NESCAFÉ4%
- EXHALE3%
- Open — no brand owns it (4 brands, 6%)
Demand
Organic Instant Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 4.7× · 7 of 12 months tracked
Search terms
Top Organic Instant Coffee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic instant coffee23K/yr
- clipper coffee18K/yr
- organic coffee instant9K/yr
- clipper organic coffee6K/yr
- clipper coffee organic6K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Instant Coffee
We read the reviews and the return reasons for every product selling here.
“Tastes cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Instant Coffee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









