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Organic Instant Coffee

Fail

Demand is soft, at -27.3% this quarter, so Organic Instant Coffee is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£85K/yr63K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
68%top-5 click share · 10 brands · 52 sellers

Flapen Score

Organic Instant Coffee against its category

The dotted line is the Grocery average. Past it, Organic Instant Coffee is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Instant Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Instant Coffee 63K times last year and spent an estimated £85K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
7.7%
Market size, estimated
£85Ka year
Top search term
organic instant coffee23K searches a year

02 · Price

A sale here is worth £17.29.

Listings sell for £17.29 on average, from £3.25 to £38.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.29 that is £2K to £4K a year per listing.

Average price
£17.29inside the $15 to $100 sweet spot
Price range
£3.25–£38.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Coffee. It carries 382 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#181in Coffee
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
382per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Organic Instant Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

52

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • Clipper Natural, Fair & Delicious49%
  • Clipper22%
  • SuperfoodUK8%
  • TRUESTART8%
  • NESCAFÉ4%
  • EXHALE3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Organic Instant Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Mar · busiest ÷ quietest = 4.7× · 7 of 12 months tracked

Search terms

Top Organic Instant Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic instant coffee23K/yr
  • clipper coffee18K/yr
  • organic coffee instant9K/yr
  • clipper organic coffee6K/yr
  • clipper coffee organic6K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Instant Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.10

Tastes cheap

Weak and tasteless

Bad taste

Strength13%−0.21

Not strong

A very very weak coffee not recomended

Very Weak

Caffeine Content7%+1.07

A very very weak coffee not recomended

Trying not to have caffeine in my life

No more caffeine for me

Value For Money6%+0.61

Waste of money

Quite expensive

pricey

Smell6%−0.03

I was disappointed as there was very little aroma

Im stuck at it smells like when you decorate 😂 wallpaper paste, sandpaper and paint, or something like that

doesn't smell strong

Love

Taste-Overall40%−0.10

Strong taste

Tasty coffee

Fabulous taste

Caffeine Content10%+1.07

Great alternative if you want true no caffeine rather than decaff

Caffeine Free

Really nice and creamy caffeine alternative

Quality-Overall9%+0.33

Good quality coffee

Excellent product

Good quality

Flavor8%

full of flavour with a lovely nutty taste

Great flavour

the flavour is strong

Vegan/Organic8%+1.62

organic and natural

I love the fact it's organic

Excellent and smooth Organic taste

FAQ

Common Organic Instant Coffee questions

Answered from the same tracked data.