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Organic Ghee

Fail

Demand is soft, at -21.3% this quarter, so Organic Ghee is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£99K/yr49K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
68%top-5 click share · 12 brands · 41 sellers

Flapen Score

Organic Ghee against its category

The dotted line is the Grocery average. Past it, Organic Ghee is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Ghee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Ghee 49K times last year and spent an estimated £99K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
11.7%
Market size, estimated
£99Ka year
Peak month
October1.5× the quietest month
Top search term
organic ghee20K searches a year

02 · Price

A sale here is worth £17.34.

Listings sell for £17.34 on average, from £8.04 to £25.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.34 that is £4K to £9K a year per listing.

Average price
£17.34inside the $15 to $100 sweet spot
Price range
£8.04–£25.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #13 within Fresh & Chilled. It carries 691 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
10.9%
Average rank
#13in Fresh & Chilled
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
691per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Organic Ghee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

41

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • Ghee appetit23%
  • Na'vi Organics20%
  • Ghee Easy15%
  • Happy Butter14%
  • Hunter & Gather8%
  • Fushi5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Organic Ghee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Organic Ghee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic ghee20K/yr
  • ghee butter organic grass fed15K/yr
  • organic ghee from grass fed cows6K/yr
  • grass fed ghee4K/yr
  • ghi4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Ghee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+2.70

Expensive

This Ghee is more expensive than others that I have tried

A little pricey

Taste-Overall14%

this does not taste like authentic traditional ghee at all

It was just too mild

It tasted awful

Smell11%−0.08

Unfortunately, the jar I received had very little of the normal ghee aroma and the flavour was quite flat and unusual compared with other ghees I have used

This smelled strange

the taste and smell isnt what it used to be

Quality-Overall8%+1.38

Unimpressed with the quality

the worst looking

Flavor7%−0.03

Unfortunately, the jar I received had very little of the normal ghee aroma and the flavour was quite flat and unusual compared with other ghees I have used

Disappointed by the flavour and aroma

the flavoring they've added looks visually well above the 0.01% they claim

Love

Quality-Overall25%+1.38

Good quality, easy to cook with and keeps for monthe

Excellent quality ghee

Excellent product

Taste-Overall24%

Tastes great

very tasty ghee

It is smooth and mild tasting

Value For Money14%+2.70

Worth buying

Great value

Good price

Vegan/Organic8%−0.01

Quality organic product

organic coconut oil to my coffee

Definitely the best organic ghee Ive ever had

Cooking Instructions6%−0.04

great for Indian cooking Indian

Good to cook with

Nice ghee to use making gorgeous curries

FAQ

Common Organic Ghee questions

Answered from the same tracked data.