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Organic Ghee

Fail

Demand is soft, at -21.3% this quarter, so Organic Ghee is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£99K/yr49K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
68%top-5 click share · 12 brands · 41 sellers

Flapen Score

Organic Ghee against its category

The dotted line is the Grocery average. Past it, Organic Ghee is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Ghee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Ghee 49K times last year and spent an estimated £99K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
11.7%
Market size, estimated
£99Ka year
Peak month
October1.5× the quietest month
Top search term
organic ghee20K searches a year

02 · Price

A sale here is worth £17.34.

Listings sell for £17.34 on average, from £8.04 to £25.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.34 that is £4K to £9K a year per listing.

Average price
£17.34inside the $15 to $100 sweet spot
Price range
£8.04–£25.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #13 within Fresh & Chilled. It carries 691 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
10.9%
Average rank
#13in Fresh & Chilled
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
691per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Organic Ghee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

41

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

15%

  • Ghee appetit23%
  • Na'vi Organics20%
  • Ghee Easy15%
  • Happy Butter14%
  • Hunter & Gather8%
  • Fushi5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Organic Ghee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Organic Ghee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • organic ghee20K/yr
  • ghee butter organic grass fed15K/yr
  • organic ghee from grass fed cows6K/yr
  • grass fed ghee4K/yr
  • ghi4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Ghee

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Organic Ghee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data