Organic Ghee
FailDemand is soft, at -21.3% this quarter, so Organic Ghee is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £99K/yr49K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 41 sellers
Flapen Score
Organic Ghee against its category
The dotted line is the Grocery average. Past it, Organic Ghee is stronger. Inside it, weaker.
Market
The Organic Ghee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Ghee 49K times last year and spent an estimated £99K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
11.7% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £99Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- organic ghee20K searches a year
02 · Price
A sale here is worth £17.34.
Listings sell for £17.34 on average, from £8.04 to £25.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.34 that is £4K to £9K a year per listing.
- Average price
- £17.34inside the $15 to $100 sweet spot
- Price range
- £8.04–£25.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #13 within Fresh & Chilled. It carries 691 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 88%
- Out of stock, average day
- 10.9%
- Average rank
- #13in Fresh & Chilled
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 691per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Organic Ghee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ghee Appétit Organic Ghee 500 ml I Certified Organic I Free Range Grass Fed Ghee I Ghee Butter I Vegetarian I Ayurveda Ghee Recipe I Pure Clarified Butter I Artisan Ghee
- Price
- £18.69
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 5y ago

Organic Certified - Grass Fed - English Ghee (350 ml)
- Price
- £15.77
- Rating
- 4.8/5
- Reviews
- 2,620
- Age
- 10y ago

Ghee Easy 850g Organic Ghee from Grass-Fed Cows - Lactose Free Ayurvedic Ghee Gluten Free - 100% European No Additives- Certified Organic & Biodynamic
- Price
- £25.63
- Rating
- 4.6/5
- Reviews
- 629
- Age
- 2y ago

Hunter & Gather Certified Organic Ghee from Grass Fed British Cows 450g | Sugar Gluten & Seed Oil Free & Low Lactose content | Keto Low Carb & Paleo
- Price
- £16.98
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 4y ago

Happy Butter | Organic Ghee 300g Grass-Fed British Clarified Butter | Lactose & Casein Free | Rich in Vitamins A D E & K | Award-Winning Organic Ghee for Cooking Baking & Bulletproof Coffee |
- Price
- £11.79
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 9y ago
Trending
90-day click momentum
Just Ghee Original Grass Fed Ghee 600g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK
- Price
- £21.43
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Happy Butter | Organic Ghee 580g Grass-Fed British Clarified Butter | Lactose & Casein Free | Rich in Vitamins A D E & K | Award-Winning Organic Ghee for Cooking Baking & Bulletproof Coffee |
- Price
- £19.38
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 8mo ago

Ghee Easy 850g Organic Ghee from Grass-Fed Cows - Lactose Free Ayurvedic Ghee Gluten Free - 100% European No Additives- Certified Organic & Biodynamic
- Price
- £25.63
- Rating
- 4.6/5
- Reviews
- 629
- Age
- 2y ago

Plough Butter Ghee 1kg
- Price
- £12.52
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 5y ago

Ghee Appétit Organic Ghee 500 ml I Certified Organic I Free Range Grass Fed Ghee I Ghee Butter I Vegetarian I Ayurveda Ghee Recipe I Pure Clarified Butter I Artisan Ghee
- Price
- £18.69
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 5y ago
Newest
by launch date
Happy Butter | Organic Ghee 580g Grass-Fed British Clarified Butter | Lactose & Casein Free | Rich in Vitamins A D E & K | Award-Winning Organic Ghee for Cooking Baking & Bulletproof Coffee |
- Price
- £19.38
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 8mo ago

Good Phats British Grass-Fed Ghee 450g
- Price
- £15.85
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 11mo ago

Just Ghee Original Grass Fed Ghee 600g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK
- Price
- £21.43
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Ghee Easy 850g Organic Ghee from Grass-Fed Cows - Lactose Free Ayurvedic Ghee Gluten Free - 100% European No Additives- Certified Organic & Biodynamic
- Price
- £25.63
- Rating
- 4.6/5
- Reviews
- 629
- Age
- 2y ago

Ghee Easy 500g Organic Ghee from Grass-Fed Cows - Lactose Free Ayurvedic Ghee Gluten Free - 100% European No Additives- Certified Organic & Biodynamic
- Price
- £19.73
- Rating
- 4.6/5
- Reviews
- 629
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
41
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
15%
- Ghee appetit23%
- Na'vi Organics20%
- Ghee Easy15%
- Happy Butter14%
- Hunter & Gather8%
- Fushi5%
- Open — no brand owns it (6 brands, 15%)
Demand
Organic Ghee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Organic Ghee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic ghee20K/yr
- ghee butter organic grass fed15K/yr
- organic ghee from grass fed cows6K/yr
- grass fed ghee4K/yr
- ghi4K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Ghee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
This Ghee is more expensive than others that I have tried
A little pricey
this does not taste like authentic traditional ghee at all
It was just too mild
It tasted awful
Unfortunately, the jar I received had very little of the normal ghee aroma and the flavour was quite flat and unusual compared with other ghees I have used
This smelled strange
the taste and smell isnt what it used to be
Unimpressed with the quality
the worst looking
Unfortunately, the jar I received had very little of the normal ghee aroma and the flavour was quite flat and unusual compared with other ghees I have used
Disappointed by the flavour and aroma
the flavoring they've added looks visually well above the 0.01% they claim
Love
Good quality, easy to cook with and keeps for monthe
Excellent quality ghee
Excellent product
Tastes great
very tasty ghee
It is smooth and mild tasting
Worth buying
Great value
Good price
Quality organic product
organic coconut oil to my coffee
Definitely the best organic ghee Ive ever had
great for Indian cooking Indian
Good to cook with
Nice ghee to use making gorgeous curries
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Ghee questions
Answered from the same tracked data.









