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Organic Eggs

Fail

Prices span $1.45–$5.14, mostly outside the sweet spot, so Organic Eggs is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£86K/yr66K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
82%top-5 click share · 7 brands · 6 sellers

Flapen Score

Organic Eggs against its category

The dotted line is the Grocery average. Past it, Organic Eggs is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Eggs 66K times last year and spent an estimated £86K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar–Aug–Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

35.6% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 35.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
35.6%
Market size, estimated
£86Ka year
Peak month
March16.9× the quietest month
Top search term
organic eggs58K searches a year

02 · Price

A sale here is worth £3.62.

Listings sell for £3.62 on average, from £1.45 to £5.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £3.62 that is £7K to £9K a year per listing.

Average price
£3.62under the $15 to $100 sweet spot
Price range
£1.45–£5.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Fresh & Chilled. It carries 1,824 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Fresh & Chilled
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,824per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Organic Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

6

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Purely35%
  • by Amazon26%
  • Morrisons14%
  • Stonegate Farmers12%
  • Clarence Court7%
  • St. Ewe3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Organic Eggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Aug, Sep, Oct, Nov · busiest ÷ quietest = 16.9×

Reviews and returns

What reviews say buyers love and hate about Organic Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+0.03

Rather expensive

Slightly more expensive than other brands

Overpriced

Size-Overall15%−0.09

Not really large

Size to small

Not large as expected

Quality-Overall15%−0.06

not the best to be honest

Not good

Color9%−0.04

inedible dark brown and inefie

The yolks are so orange they look like tiny suns

Stale/Rotten/Spoiled8%−0.05

Rubbish

Love

Taste-Overall44%+3.06

These are very large taste great

Good taste

Delicious eggs- and good looking too

Freshness16%+1.40

Love it very fresh

Eggs fresh

They are fresh taste good

Value For Money7%+0.03

though not cheap

they are good value for money

Good value for the price

Quality-Overall6%−0.06

No complaints

Good product

Thanks good quality

Advertised Vs Actual Product5%−0.03

As advertised

Its exactly what you pay for

FAQ

Common Organic Eggs questions

Answered from the same tracked data.