organic dates
Worth a lookShows low returns (0.0%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great460.9avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good£12.97avg listing price — sweet spot $15–$100
Price range
Okay£2.12–£24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 29K searches
According to Flapen's Amazon United Kingdom niche tracking, organic dates is a £41K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
organic dates market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 70%
- Out of stock
- 8.1%
- Avg brand age
- 68 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
25%
- Raw Farm Organic Natural Fresh21%
- Wholefood Earth21%
- Yaffa8%
- Mundo Feliz8%
- KoRo8%
- Thames Organic8%
Demand
Weekly Amazon search volume, last 16 weeks — -20.0% search growth over the last 90 days.Top organic dates search terms
- organic dates17K/yr
- organic medjool dates5K/yr
- medjool dates organic4K/yr
- organic dates medjool3K/yr
Top organic dates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raw Farm - Raw Fresh Medjool Dates With Pits 1 kg Large Size Naturally Sweet & Juicy No Added Sugar Preservatives or Additives Premium Quality Vegan Snack
Raw Farm Organic Natural Fresh£16.974.4★1,133 rev
Mundo Feliz - Organic Dried Pitted Dates 2 x 500 g
Mundo Feliz£8.194.3★1,426 rev
KoRo - Organic Medjool Dates Medium delight 1kg box - Gently dried honey sweet and super tender
KoRo£14.194.3★972 rev
Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls
Wholefood Earth£6.624.0★1,428 rev
Raw Farm - Organic Raw Fresh Medjool Dates With Pits 1 kg Large Sun-Dried & Naturally Sweet | Non-GMO No Sugar Added | Healthy Snack
Raw Farm Organic Natural Fresh£18.444.2★261 rev
Newest
by launch date
Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
Medjool Plus£8.7811 rev
Morrisons Organic Dates 200g
Morrisons£2.125 rev
Yaffa Organic Medjool Dates (Box of 450g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Dried Fruit Palestinian Dates
Yaffa£8.96211 rev
Yaffa Organic Medjool Dates (Box of 900g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Dried Fruit Palestinian Dates
Yaffa£15.32211 rev
Raw Farm - Organic Raw Fresh Medjool Dates With Pits 1 kg Large Sun-Dried & Naturally Sweet | Non-GMO No Sugar Added | Healthy Snack
Raw Farm Organic Natural Fresh£18.44261 rev
Trending
90-day click momentumKoRo - Organic Medjool Dates Medium delight 1kg box - Gently dried honey sweet and super tender
KoRo£14.194.3★
Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
Medjool Plus£8.783.5★
Yaffa Organic Medjool Dates (Box of 450g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Dried Fruit Palestinian Dates
Yaffa£8.964.6★
Yaffa Organic Medjool Dates (Box of 900g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Dried Fruit Palestinian Dates
Yaffa£15.324.6★
Organic Dates Pitted Deglet Nour 1kg (BWFO)
Buy Whole Foods Online£8.454.6★
What buyers say about organic dates
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth, sticky and with a soft caramel flavour, really delicious”
“I love these dates great quality”
“Sweet, juicy, huge, delicious”
“Nice and fresh”
“the flavour is there and nice and chewy”
“Love to try one that wasnt dry and tough”
“worth the price”
“Excellent dates nice and soft”
“I was really looking forward to eating these”
“The rich caramelly texture”
What buyers complain about
“Its very dry”
“Bad quality”
“Rock hard tasteless”
“Most of them are dry and chewy”
“Too expensive”
“Rather small and quite hard”
“Not excessively sweet”
“the texture made them quite unpleasant to eat”
“Very dry dont have any flavour”
“They smelled pretty bad too”
Common questions
- Is organic dates profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the organic dates niche?
- 14 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in organic dates?
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the organic dates niche?
- Listings span £2.12–£24.86; the average listing price is £12.97 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.