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Organic Dates

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $41K a year here, so Organic Dates is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£41K/yr29K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
46%top-5 click share · 14 brands · 32 sellers

Flapen Score

Organic Dates against its category

The dotted line is the Grocery average. Past it, Organic Dates is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Dates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Dates 29K times last year and spent an estimated £41K. The top 5 brands take 67% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
10.8%
Market size, estimated
£41Ka year
Top search term
organic dates17K searches a year

02 · Price

A sale here is worth £12.97.

Listings sell for £12.97 on average, from £2.12 to £24.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.97 that is £0 to £1K a year per listing.

Average price
£12.97under the $15 to $100 sweet spot
Price range
£2.12–£24.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #238 within Dried Fruits, Nuts & Vegetables. It carries 461 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
8.1%
Average rank
#238in Dried Fruits, Nuts & Vegetables
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Organic Dates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

32

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

25%

  • Raw Farm Organic Natural Fresh21%
  • Wholefood Earth21%
  • Yaffa8%
  • Mundo Feliz8%
  • KoRo8%
  • Thames Organic8%

Demand

Organic Dates search demand

Weekly searches over the year. Pick a range.

600400Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Organic Dates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic dates17K/yr
  • organic medjool dates5K/yr
  • medjool dates organic4K/yr
  • organic dates medjool3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Dates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry28%−0.35

Its very dry

Dried out

Theyre dry and taste terrible

Quality-Overall16%+0.29

Bad quality

Bad quality, doesnt look fresh

cheap

Taste-Overall7%+2.42

Rock hard tasteless

Taste and smell of plastic

got a weird taste like a chemical

Ease Of Chewing/Swallowing5%−0.05

Most of them are dry and chewy

dry very hard to chew

Cant really eat them properly

Value For Money4%−0.01

Too expensive

much more expensive than what appear to be the same from the supermarket sou I won't buy again

waste of money

Love

Taste-Overall33%+2.42

Smooth, sticky and with a soft caramel flavour, really delicious

So big and juicy

Absolutely delicious

Quality-Overall18%+0.29

I love these dates great quality

Good product, reliable, tasty

Best quality

Sweetness6%+0.52

Sweet, juicy, huge, delicious

naturally sweet

Absolutely delicious soft sweet and tasty dates

Freshness5%+0.59

Nice and fresh

Really tasty and fresh dates

tasted very fresh

Flavor5%−0.01

the flavour is there and nice and chewy

Best for flavour

chewy like toffee -the flavour is sublime

FAQ

Common Organic Dates questions

Answered from the same tracked data.