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Organic Dates

Organic Dates shows low returns (0.0%), but a small market ($41K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 10Growth 15Conversion 90Competition 66Returns 100Price range 43Avg price 58Brand share 63Review moat 77Quality gap 65
This niche Category average

Is Organic Dates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Organic Dates is a £41K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 54/100.

Organic Dates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.0% over the last 90 days and 10.8% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr4K
Search volume / yr-20.0%29K
Conversion rate10.8%
Avg price£12.97

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers14 · 32
Top-5 product click share46%
Open market33%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement70%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews461

Top Organic Dates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

32

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

25%

  • Raw Farm Organic Natural Fresh21%
  • Wholefood Earth21%
  • Yaffa8%
  • Mundo Feliz8%
  • KoRo8%
  • Thames Organic8%

Organic Dates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR10.8%Products30Brands14Top 5 Brands67%OOS Rate8.1%Rating4.4★Reviews461Avg BSR#238
600400Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top Organic Dates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • organic dates17K/yr
  • organic medjool dates5K/yr
  • medjool dates organic4K/yr
  • organic dates medjool3K/yr

What reviews say buyers love and hate about Organic Dates

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Taste-Overall33%

Smooth, sticky and with a soft caramel flavour, really delicious

Quality-Overall18%

I love these dates great quality

Sweetness6%

Sweet, juicy, huge, delicious

Freshness5%

Nice and fresh

Flavor5%

the flavour is there and nice and chewy

What buyers complain about

74% of reviews
Moist/Dry28%

Its very dry

Quality-Overall16%

Bad quality

Taste-Overall7%

Rock hard tasteless

Ease Of Chewing/Swallowing5%

Most of them are dry and chewy

Value For Money4%

Too expensive

Common Organic Dates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Organic Dates 54/100 on Amazon United Kingdom — Worth a look. The niche generates £41K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -20.0% over the last 90 days.
Organic Dates buyers on Amazon United Kingdom complain most about Moist/Dry, Quality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.