organic coffee beans
Worth a lookShows low returns (0.1%), but soft demand (-22.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£17.90avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,334.77avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.80–£25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£142K£142K/yr · 98K searches
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, organic coffee beans is a £142K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
organic coffee beans market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £107K–£143K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
42
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
16%
- Coffee Masters29%
- Café Direct16%
- Naturela12%
- Lavazza11%
- Der-Franz11%
- Harboryam6%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -22.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top organic coffee beans search terms
- organic coffee beans76K/yr
- organic coffee beans 1kg10K/yr
- coffee beans organic9K/yr
- organic whole bean coffee3K/yr
Top organic coffee beans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coffee Masters Peruvian Organic Fairtrade Coffee Beans - Great Taste Award Winner 2018 (1 Pack x 1 Kg)
Coffee Masters£24.394.5★1,450 rev
Cafédirect Machu Picchu Coffee Beans Medium-Dark Roast Organic and Fairtrade 100 Percent Arabica Coffee Beans 750 g
Café Direct£13.794.7★701 rev
Der-Franz Crema organic Coffee whole bean 1000 g
Der-Franz£16.274.4★831 rev
NATURELA Organic 100% Slow Roasted Arabica Coffee Beans 1kg Bag
Naturela£18.694.4★331 rev
Harboryam Made In Italy - Coffee Beans Caffe Napoletano 100% Arabica 1kg
Harboryam£18.394.2★1,215 rev
Newest
by launch date
NATURELA Organic 100% Slow Roasted Arabica Ground Coffee 1kg Bag
Naturela£19.1787 rev
Lavazza Tierra Humeco Bio-Organic Coffee Beans 1 kg (Pack of 1)
Lavazza£23.1218 rev
NATURELA Organic 100% Slow Roasted Arabica Coffee Beans 1kg Bag
Naturela£18.69331 rev
NATURELA Organic 100% Intenso Blend Arabica & Robusta Coffee Beans 1kg Bag
Naturela£17.90333 rev
NATURELA Organic 100% Slow Roasted Arabica & Robusta Coffee Beans 1kg Bag
Naturela£18.16196 rev
Trending
90-day click momentum
Coffee Masters Peruvian Organic Fairtrade Coffee Beans 200g
Coffee Masters£7.374.5★
EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)
EXHALE£21.484.3★
Lavazza Tierra Humeco Bio-Organic Coffee Beans 1 kg (Pack of 1)
Lavazza£23.124.4★
Coffee Masters Coffee Beans 1kg Exclusive Master Blend - 100% Arabica Medium Dark Roasted Whole Bean Ideal for Espresso Machines
Coffee Masters£22.874.5★
NATURELA Organic 100% Slow Roasted Arabica Coffee Beans 1kg Bag
Naturela£18.694.4★
What buyers say about organic coffee beans
What buyers praise and complain about, mined from review topics.What buyers love
“rich taste”
“good amount of caffeine”
“Awesome flavour”
“Great value”
“Amazing quality”
“Amazing coffee and organic”
“strong aroma”
“Fresh tasting coffee”
“These coffee beans have a smooth”
“As described”
What buyers complain about
“Not much taste”
“Too bitter”
“Smells bad”
“The beans have absolutely no flavour, very disappointed”
“although a bit pricey”
“the quality was not that great”
“For my personal taste, the coffee is a bit too strong and intense, especially for daily drinking or milk-based coffees”
“Horrible burnt tasting coffee”
“Not powerful”
“why is it sour”
Common questions
- Is organic coffee beans profitable to sell on Amazon United Kingdom?
- The niche generates £142K/yr across 26 tracked products. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the organic coffee beans niche?
- 13 brands and 42 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in organic coffee beans?
- Top complaints mined from reviews: Taste-Overall, Bitter, Smell. The return rate is 0.1%.
- When does demand for organic coffee beans peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the organic coffee beans niche?
- Listings span £4.80–£25.44; the average listing price is £17.90 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.