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Organic Coffee

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -14.6% this quarter, so Organic Coffee is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£214K/yr141K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
66%top-5 click share · 9 brands · 41 sellers

Flapen Score

Organic Coffee against its category

The dotted line is the Grocery average. Past it, Organic Coffee is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Coffee 141K times last year and spent an estimated £214K. The top 5 brands take 90% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
9.3%
Market size, estimated
£214Ka year
Peak month
November1.3× the quietest month
Top search term
organic coffee60K searches a year

02 · Price

A sale here is worth £16.28.

Listings sell for £16.28 on average, from £3.65 to £33.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.28 that is £4K to £8K a year per listing.

Average price
£16.28inside the $15 to $100 sweet spot
Price range
£3.65–£33.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Coffee. It carries 401 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#50in Coffee
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
401per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Organic Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

41

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • Café Direct66%
  • EXHALE9%
  • Grumpy Mule6%
  • Clipper5%
  • Clipper Natural, Fair & Delicious3%
  • Morrisons3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Organic Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Organic Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic coffee60K/yr
  • organic ground coffee17K/yr
  • organic coffee ground17K/yr
  • cafe direct13K/yr
  • cafe direct machu picchu11K/yr
  • machu picchu coffee ground9K/yr
  • machu picchu coffee4K/yr
  • coffee organic3K/yr
  • fairtrade coffee3K/yr
  • cafe direct ground coffee4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+1.21

No taste

not as good taste as I have expected

I thought a bit metallic tasting

Flavor10%−0.15

The flavour was simply the worst coffee i have ever had

It has no flavour

Very weak on flavour and not recommended

Strength8%−0.07

Very weak strength

Not powerful

not strong enough for me

Value For Money8%+0.13

Its a bit on the expensive side

pricey

the price increase is a discrase

Quality-Overall6%+0.14

the coffee there wasnt as good as this one

Far from being the best

I was astonished at the real level of a lack of quality out there

Love

Taste-Overall29%+1.21

Excellent taste

Tasty coffee

Delicious Coffee

Caffeine Content13%+1.06

Best Cup of Coffee ever

Super delicious caffe

Very good coffee

Flavor11%−0.15

Good flavour and bouquet and smooth taste

Intense flavour

Awesome flavour

Vegan/Organic9%+1.00

Great being organic too

Amazing coffee and organic

Great value organic beans

Value For Money8%+0.13

Good price

Great Value

definitely worth it

FAQ

Common Organic Coffee questions

Answered from the same tracked data.