organic coffee
Worth a lookShows low returns (0.1%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great401.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.28avg listing price — sweet spot $15–$100
Price range
Good£3.65–£33.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£214K£214K/yr · 141K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, organic coffee is a £214K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
organic coffee market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £244K–£326K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 35%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
41
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
7%
- Café Direct66%
- EXHALE9%
- Grumpy Mule6%
- Clipper5%
- Clipper Natural, Fair & Delicious3%
- Morrisons3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top organic coffee search terms
- organic coffee60K/yr
- organic ground coffee17K/yr
- organic coffee ground17K/yr
- cafe direct13K/yr
- cafe direct machu picchu11K/yr
- machu picchu coffee ground9K/yr
- machu picchu coffee4K/yr
- coffee organic3K/yr
- fairtrade coffee3K/yr
- cafe direct ground coffee4K/yr
Top organic coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cafedirect Machu Picchu Organic Ground Coffee 200 g
Café Direct£4.724.6★489 rev
Cafédirect Machu Picchu Organic Fairtrade Ground Arabica Coffee 200 g (Pack of 6)
Café Direct£27.444.7★911 rev
Cafédirect Mayan Gold Mexico Organic Fairtrade Ground Arabica Coffee 200g
Café Direct£4.864.5★186 rev
Cafédirect Machu Picchu Coffee Beans Medium-Dark Roast Organic and Fairtrade 100 Percent Arabica Coffee Beans 750 g
Café Direct£13.794.7★701 rev
EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)
EXHALE£21.484.3★287 rev
Newest
by launch date
NATURELA Organic 100% Slow Roasted Arabica Ground Coffee 1kg Bag
Naturela£19.1787 rev
EXHALE FINE Organic Ground Coffee - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 225g)
EXHALE£14.64105 rev
Cafédirect Mayan Gold Mexico Organic Fairtrade Ground Arabica Coffee 200g
Café Direct£4.86186 rev
EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)
EXHALE£21.48287 rev
EXHALE Organic Ground Coffee - 450G PACK - Mycotoxin Free Single Origin and 100% Arabica Beans. For Cafetiere Filter or AeroPress (Dark Roast)
EXHALE£21.69243 rev
Trending
90-day click momentum
Clipper Organic Medium Roast Arabica Instant Coffee 500 g Refill Fairtrade Sustainable
Clipper Natural, Fair & Delicious£27.494.5★
EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)
EXHALE£21.484.3★
NATURELA Organic 100% Slow Roasted Arabica Ground Coffee 1kg Bag
Naturela£19.174.2★
Grumpy Mule Colombia Planadas Organic (Ground Coffee) with notes of Caramel and Red Fruits 200g
Grumpy Mule£5.634.3★
Cafedirect Machu Picchu Organic Ground Coffee 200 g
Café Direct£4.724.6★
What buyers say about organic coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Best Cup of Coffee ever”
“Good flavour and bouquet and smooth taste”
“Great being organic too”
“Good price”
“Good quality coffee”
“strong aroma”
“Theyre really fresh”
“So smooth”
“Delicious and healthy”
What buyers complain about
“No taste”
“The flavour was simply the worst coffee i have ever had”
“Very weak strength”
“Its a bit on the expensive side”
“the coffee there wasnt as good as this one”
“bitter for me”
“caffeine content seens to be low to moderate rather than strong as suggested”
“Roast too dark”
“Gave me indigestion”
“Not for us unfortunately, very bitter and doesnt seem very fresh :”
Common questions
- Is organic coffee profitable to sell on Amazon United Kingdom?
- The niche generates £214K/yr across 17 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the organic coffee niche?
- 9 brands and 41 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in organic coffee?
- Top complaints mined from reviews: Taste-Overall, Flavor, Strength. The return rate is 0.1%.
- When does demand for organic coffee peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the organic coffee niche?
- Listings span £3.65–£33.29; the average listing price is £16.28 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.