How competitive is the Organic Coffee niche on Amazon United Kingdom?

9 brands and 41 sellers compete in Organic Coffee on Amazon United Kingdom. The top 5 Organic Coffee products take 66% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Organic Coffee?

Organic Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Strength, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Organic Coffee niche?

Organic Coffee sells for £16.28 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.65–£33.29. The average incumbent carries 401 reviews — the moat a new listing must climb.

Organic Coffee

Organic Coffee shows low returns (0.1%), but soft demand (-14.6% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Organic Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Organic Coffee is a £214K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 50/100.

Organic Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.6% over the last 90 days and 9.3% of searches end in a purchase.

£214K

revenue / yr

Units sold / yr20K

Search volume / yr-14.6%141K

Conversion rate9.3%

Avg price£16.28

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 41

Top-5 product click share66%

Open market10%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Organic Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cafedirect Machu Picchu Organic Ground Coffee 200 g

Price: £4.72
Rating: 4.6/5
Reviews: 489
Age: 10y ago

Cafédirect Machu Picchu Organic Fairtrade Ground Arabica Coffee 200 g (Pack of 6)

Price: £27.44
Rating: 4.7/5
Reviews: 911
Age: 9y ago

Cafédirect Mayan Gold Mexico Organic Fairtrade Ground Arabica Coffee 200g

Price: £4.86
Rating: 4.5/5
Reviews: 186
Age: 2y ago

Cafédirect Machu Picchu Coffee Beans Medium-Dark Roast Organic and Fairtrade 100 Percent Arabica Coffee Beans 750 g

Price: £13.79
Rating: 4.7/5
Reviews: 701
Age: 6y ago

EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)

Price: £21.48
Rating: 4.3/5
Reviews: 287
Age: 4y ago

Newest

by launch date

NATURELA Organic 100% Slow Roasted Arabica Ground Coffee 1kg Bag

Price: £19.17
Rating: 4.2/5
Reviews: 87
Age: 1y ago

EXHALE FINE Organic Ground Coffee - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 225g)

Price: £14.64
Rating: 4.4/5
Reviews: 105
Age: 2y ago

Cafédirect Mayan Gold Mexico Organic Fairtrade Ground Arabica Coffee 200g

Price: £4.86
Rating: 4.5/5
Reviews: 186
Age: 2y ago

EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)

Price: £21.48
Rating: 4.3/5
Reviews: 287
Age: 4y ago

EXHALE Organic Ground Coffee - 450G PACK - Mycotoxin Free Single Origin and 100% Arabica Beans. For Cafetiere Filter or AeroPress (Dark Roast)

Price: £21.69
Rating: 4.4/5
Reviews: 243
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Café Direct66%
EXHALE9%
Grumpy Mule6%
Clipper5%
Clipper Natural, Fair & Delicious3%
Morrisons3%
Open — no brand owns it (3 brands, 7%)

Organic Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume141KCVR9.3%Products17Brands9Top 5 Brands90%OOS Rate0.0%Rating4.5★Reviews401Avg BSR#50

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Organic Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

organic coffee60K/yr -27.1%5.0% conv.
organic ground coffee17K/yr -15.5%6.8% conv.
organic coffee ground17K/yr -9.4%6.6% conv.
cafe direct13K/yr -13.3%7.3% conv.
cafe direct machu picchu11K/yr +35.2%11.8% conv.
machu picchu coffee ground9K/yr +17.6%15.6% conv.
machu picchu coffee4K/yr +2.8%7.9% conv.
coffee organic3K/yr -22.6%6.8% conv.
fairtrade coffee3K/yr -5.2%1.8% conv.
cafe direct ground coffee4K/yr -9.5%12.0% conv.

What reviews say buyers love and hate about Organic Coffee

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall29%

“Excellent taste”

Caffeine Content13%

“Best Cup of Coffee ever”

Flavor11%

“Good flavour and bouquet and smooth taste”

Vegan/Organic9%

“Great being organic too”

Value For Money8%

“Good price”

What buyers complain about

67% of reviews

Taste-Overall19%

“No taste”

Flavor10%

“The flavour was simply the worst coffee i have ever had”

Strength8%

“Very weak strength”

Value For Money8%

“Its a bit on the expensive side”

Quality-Overall6%

“the coffee there wasnt as good as this one”

Common Organic Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Organic Coffee 50/100 on Amazon United Kingdom — Worth a look. The niche generates £214K/yr across 17 tracked products. Search demand moved -14.6% over the last 90 days.