Organic Coffee
MaybeReturns run at only 0.1% of orders. But demand is soft, at -14.6% this quarter, so Organic Coffee is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £214K/yr141K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 41 sellers
Flapen Score
Organic Coffee against its category
The dotted line is the Grocery average. Past it, Organic Coffee is stronger. Inside it, weaker.
Market
The Organic Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Coffee 141K times last year and spent an estimated £214K. The top 5 brands take 90% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £214Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- organic coffee60K searches a year
02 · Price
A sale here is worth £16.28.
Listings sell for £16.28 on average, from £3.65 to £33.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.28 that is £4K to £8K a year per listing.
- Average price
- £16.28inside the $15 to $100 sweet spot
- Price range
- £3.65–£33.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Coffee. It carries 401 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Coffee
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 401per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Organic Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cafedirect Machu Picchu Organic Ground Coffee 200 g
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 10y ago

Cafédirect Machu Picchu Organic Fairtrade Ground Arabica Coffee 200 g (Pack of 6)
- Price
- £27.44
- Rating
- 4.7/5
- Reviews
- 911
- Age
- 9y ago

Cafédirect Mayan Gold Mexico Organic Fairtrade Ground Arabica Coffee 200g
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 2y ago

Cafédirect Machu Picchu Coffee Beans Medium-Dark Roast Organic and Fairtrade 100 Percent Arabica Coffee Beans 750 g
- Price
- £13.79
- Rating
- 4.7/5
- Reviews
- 701
- Age
- 6y ago

EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)
- Price
- £21.48
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 4y ago
Trending
90-day click momentum
Clipper Organic Medium Roast Arabica Instant Coffee 500 g Refill Fairtrade Sustainable
- Price
- £27.49
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 15y ago

EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)
- Price
- £21.48
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 4y ago

NATURELA Organic 100% Slow Roasted Arabica Ground Coffee 1kg Bag
- Price
- £19.17
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 1y ago

Grumpy Mule Colombia Planadas Organic (Ground Coffee) with notes of Caramel and Red Fruits 200g
- Price
- £5.63
- Rating
- 4.3/5
- Reviews
- 715
- Age
- 14y ago

Cafedirect Machu Picchu Organic Ground Coffee 200 g
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 10y ago
Newest
by launch date
NATURELA Organic 100% Slow Roasted Arabica Ground Coffee 1kg Bag
- Price
- £19.17
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 1y ago

EXHALE FINE Organic Ground Coffee - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 225g)
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 2y ago

Cafédirect Mayan Gold Mexico Organic Fairtrade Ground Arabica Coffee 200g
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 2y ago

EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)
- Price
- £21.48
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 4y ago

EXHALE Organic Ground Coffee - 450G PACK - Mycotoxin Free Single Origin and 100% Arabica Beans. For Cafetiere Filter or AeroPress (Dark Roast)
- Price
- £21.69
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
41
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
7%
- Café Direct66%
- EXHALE9%
- Grumpy Mule6%
- Clipper5%
- Clipper Natural, Fair & Delicious3%
- Morrisons3%
- Open — no brand owns it (3 brands, 7%)
Demand
Organic Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Organic Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic coffee60K/yr
- organic ground coffee17K/yr
- organic coffee ground17K/yr
- cafe direct13K/yr
- cafe direct machu picchu11K/yr
- machu picchu coffee ground9K/yr
- machu picchu coffee4K/yr
- coffee organic3K/yr
- fairtrade coffee3K/yr
- cafe direct ground coffee4K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No taste
not as good taste as I have expected
I thought a bit metallic tasting
The flavour was simply the worst coffee i have ever had
It has no flavour
Very weak on flavour and not recommended
Very weak strength
Not powerful
not strong enough for me
Its a bit on the expensive side
pricey
the price increase is a discrase
the coffee there wasnt as good as this one
Far from being the best
I was astonished at the real level of a lack of quality out there
Love
Excellent taste
Tasty coffee
Delicious Coffee
Best Cup of Coffee ever
Super delicious caffe
Very good coffee
Good flavour and bouquet and smooth taste
Intense flavour
Awesome flavour
Great being organic too
Amazing coffee and organic
Great value organic beans
Good price
Great Value
definitely worth it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Coffee questions
Answered from the same tracked data.









