Organic Coconut Water
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 90% of clicks, so Organic Coconut Water is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £2.0M/yr1.5M searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 74 sellers
Flapen Score
Organic Coconut Water against its category
The dotted line is the Grocery average. Past it, Organic Coconut Water is stronger. Inside it, weaker.
Market
The Organic Coconut Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Coconut Water 1.5M times last year and spent an estimated £2.0M. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £2.0Ma year
- Peak month
- July3.4× the quietest month
- Top search term
- coconut water699K searches a year
02 · Price
A sale here is worth £12.35.
Listings sell for £12.35 on average, from £2.22 to £25.90. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £12.35 that is £74K to £99K a year per listing.
- Average price
- £12.35under the $15 to $100 sweet spot
- Price range
- £2.22–£25.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £74K–£99K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #14 within Juice & Smoothies. It carries 1,398 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #14in Juice & Smoothies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,398per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Organic Coconut Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vita Coco - Original Coconut Water 12x330 ml Gluten Free Full Of Vitamin C Good Source Of Potassium Low-Calorie Thirst Quenching Refreshment
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 8,281
- Age
- 14y ago
Vita Coco Original Coconut Water Multipack 500 ml x 12 Gluten Free Full Of Vitamin C Good Source Of Potassium Low-Calorie Thirst Quenching Refreshment
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 1,650
- Age
- 14y ago
Vita Coco Original Coconut Water Multipack 1L x 6 Gluten Free Full Of Vitamin C Good Source Of Potassium Low-Calorie Thirst Quenching Refreshment
- Price
- £13.05
- Rating
- 4.5/5
- Reviews
- 9,280
- Age
- 16y ago
Vita Coco - Original Coconut Water 12 x 1 L Gluten Free Full Of Vitamin C & Potassium
- Price
- £22.51
- Rating
- 4.7/5
- Reviews
- 1,650
- Age
- 13y ago
Vita Coco Original Coconut Water Multipack 1L x 6 Gluten Free Full Of Vitamin C Good Source Of Potassium Low-Calorie Thirst Quenching Refreshment
- Price
- £10.32
- Rating
- 4.6/5
- Reviews
- 980
- Age
- 7y ago
Trending
90-day click momentum
The Coconut Collab 100% Pure No Added Sugar Coconut Water 12 x 330ml
- Price
- £14.31
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1mo ago
The Coconut Collab 100% Pure No Added Sugar Coconut Water 6 x 1 Litre
- Price
- £16.11
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 4mo ago
Vita Coco - Original Coconut Water 12 x 1 L Gluten Free Full Of Vitamin C & Potassium
- Price
- £22.51
- Rating
- 4.7/5
- Reviews
- 1,650
- Age
- 13y ago
Vita Coco The Original Coconut Water 1L
- Price
- £3.43
- Rating
- 4.7/5
- Reviews
- 2,069
- Age
- 8y ago
Vita Coco - Extra Coconut Water Multipack 1 Litre x 12 Pressed Coconut Water Coconut Taste Gluten Free Full of Vitamin C and Potassium
- Price
- £22.24
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 7y ago
Newest
by launch dateThe Coconut Collab 100% Pure No Added Sugar Coconut Water 12 x 330ml
- Price
- £14.31
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1mo ago
The Coconut Collab 100% Pure No Added Sugar Coconut Water 6 x 1 Litre
- Price
- £16.11
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 4mo ago
Vita Coco Organic Coconut Water 6x1L High in Vitamin C and Potassium No Fat Low in Calories Non-GMO Gluten-Free Vegan
- Price
- £17.69
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago
Wellgard Kombucha Drink Sticks with Apple Cider Vinegar & Pomegranate Easy-to-Use Vegan Kombucha Sachets Daily Fermented Tea Drink 20 Servings
- Price
- £14.23
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 1y ago
100 Coconuts Pure Coconut Water - Low Calorie All-Natural Drink with Electrolytes - Naturally Sweet no preservatives - Non-GMO 11 fl oz Pack of 12 (Pure Coconut Water)
- Price
- £15.33
- Rating
- 4.4/5
- Reviews
- 1,140
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
74
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
8%
- Vita Coco69%
- Remedy Drinks9%
- INNOCENT4%
- The Coconut Collaborative4%
- UFC4%
- Hip Pop2%
- Open — no brand owns it (5 brands, 8%)
Demand
Organic Coconut Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 3.4×
Search terms
Top Organic Coconut Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coconut water699K/yr
- kombucha390K/yr
- vita coco coconut water61K/yr
- kombucha drink100K/yr
- vita coco37K/yr
- hip pop31K/yr
- organic coconut water25K/yr
- coconut water multipack21K/yr
- vita17K/yr
- coconut water 1 litre 12 pack8K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Coconut Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Funny taste
Horible taste
Horrible Taste
Over priced
too expensive
expensive
Not the Best
There is a problem with the quality
Returns and quality issues
Too overly sweet
no sugar taste either
not the sugar
Too sweet, tried many different brnds and this one seems like had sugarrvadded in it, far too sweet
Dont buy it as Not natural and extra sugar
I found the artificial sweetener taste overpowering
Love
Best taste
Very clean taste
Delicious and satisfying
Great fresh taste
Very refreshing
The freshness is unmistakable
excellent value
Great value
Good Price
Always consistent quality
Great variety
Excellent Product
Great natural flavours
Great flavour
Nice variety of flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Coconut Water questions
Answered from the same tracked data.