Organic Chocolate
FailDemand is soft, at -26.4% this quarter, so Organic Chocolate is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £222K/yr393K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 57 sellers
Flapen Score
Organic Chocolate against its category
The dotted line is the Grocery average. Past it, Organic Chocolate is stronger. Inside it, weaker.
Market
The Organic Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Chocolate 393K times last year and spent an estimated £222K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.
- Searches, last 12 months
- 393K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £222Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- green and blacks chocolate196K searches a year
02 · Price
A sale here is worth £9.60.
Listings sell for £9.60 on average, from £2.01 to £26.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £9.60 that is £19K to £24K a year per listing.
- Average price
- £9.60under the $15 to $100 sweet spot
- Price range
- £2.01–£26.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £19K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #731 within Chocolate Candy. It carries 181 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 78%
- Out of stock, average day
- 2.6%
- Average rank
- #731in Chocolate Candy
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 181per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Organic Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Green & Blacks Organic Tasting Collection Box of 24 Miniature Bars 360 g
- Price
- £10.52
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago
Green & Blacks Organic Dark Chocolate 85% Cocoa 90 g (Pack of 1)
- Price
- £2.27
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 9y ago
Green & Blacks Organic Tasting Collection Box of 12 Miniature Bars 180 g
- Price
- £5.65
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Green & Blacks Organic Smooth Mint Chocolate Bar 50% Cocoa 90g (Pack of 1)
- Price
- £2.01
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 4y ago
Green & Blacks Organic Dark Chocolate 70% Cocoa 90g
- Price
- £3.30
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 8y ago
Trending
90-day click momentum
2 x Green & Blacks Organic Classic Collection Chocolate Gift 180g
- Price
- £23.52
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
New Brand Green & Blacks Organic Tasting Collection Boxed Chocolates 395 g
- Price
- £22.58
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 6y ago
2 x Green & Blacks Organic 85% Dark Chocolate Bar 90g
- Price
- £9.73
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 1y ago
BENNETTO | Toasted Hazelnut | Dark organic chocolate with crunchy toasted hazelnuts. 60% cocoa. Certified organic Fairtrade and net climate positive. 1x 80g Bar
- Price
- £3.67
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago
70% Organic Dark Rich plain dark chocolate with 70% cocoa. Certified organic Fairtrade and net climate positive. Beautiful gifts for everyone. 3x 80g Full Size Bars.
- Price
- £10.84
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 2y ago
Newest
by launch date
Green & Blacks Ultimate Chocolate Bar Gift Set
- Price
- £19.98
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 10mo ago
Green & Blacks Organic Tasting Collection Box of 24 Miniature Bars 360 g
- Price
- £10.52
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago
Green & Blacks Organic Tasting Collection Box of 12 Miniature Bars 180 g
- Price
- £5.65
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
2 x Green & Blacks Organic 85% Dark Chocolate Bar 90g
- Price
- £9.73
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 1y ago
2 x Green & Blacks Organic Classic Collection Chocolate Gift 180g
- Price
- £23.52
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
57
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Green & Black's79%
- Cadbury6%
- Montezuma4%
- Bennetto3%
- Think Outside the Gift3%
- Bhakti Trading Ltd2%
- Open — no brand owns it (2 brands, 4%)
Demand
Organic Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Organic Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- green and blacks chocolate196K/yr
- organic chocolate45K/yr
- green and blacks dark chocolate29K/yr
- organic dark chocolate33K/yr
- green and blacks28K/yr
- black chocolate11K/yr
- green & blacks chocolate10K/yr
- green and black6K/yr
- green and black chocolate7K/yr
- dark chocolate organic5K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
Totally Overpriced
Expensive
they just dont taste like they normally do
Two of them had 'bloomed' probably from being stored too warm, they are very hard and completely tasteless
Taste is awful
zero flavour
Finally no Vanilla extract
Awful, tastes like its covered in film, no orange flavour at all
annoyance at being sold such bad quality chocolate
this is probably under priced for the quality
Poor quality
Two of them had 'bloomed' probably from being stored too warm, they are very hard and completely tasteless
it came and it was like it was melted and look at the state of it from the picture I have attached
Not a great experience - chocolate all melted and changed
Love
Rich taste
Delicious Chocolate
Absolutely delicious
A great variety of different flavours
Great flavour
The flavours are delicious and intense, with a lovely smoothness to them
they are organic
Grest taste vegan friendly
I like that the chocolate is organic
Good quality Chocolate
Excellent quality
Quality Chocolate
A very well received gift
Lovely gift
It's great as a special gift
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Chocolate questions
Answered from the same tracked data.