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Organic Carrots

Maybe

Buyers convert on 27.1% of searches. But prices span $0.63–$3.46, mostly outside the sweet spot, so Organic Carrots is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£580K/yr1.3M searches / yr
90-day growth
-22.2%search demand this quarter
Competition
24%top-5 click share · 8 brands · 41 sellers

Flapen Score

Organic Carrots against its category

The dotted line is the Grocery average. Past it, Organic Carrots is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Carrots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Carrots 1.3M times last year and spent an estimated £580K. The top 5 brands take 98% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

27.1% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £580K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
27.1%
Market size, estimated
£580Ka year
Top search term
vegetables798K searches a year

02 · Price

A sale here is worth £1.65.

Listings sell for £1.65 on average, from £0.63 to £3.46. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At £1.65 that is £4K to £5K a year per listing.

Average price
£1.65under the $15 to $100 sweet spot
Price range
£0.63–£3.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
2,500–3,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #29 within Tinned & Jarred Food. It carries 1,692 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#29in Tinned & Jarred Food
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,692per listing
Listings tracked
57

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£12K£23K£35K£46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

41

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

24%

Top 20: 66%

Open market

1%

  • Morrisons77%
  • by Amazon16%
  • BIRDS EYE2%
  • Booths2%
  • GreHom1%
  • Iceland1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Organic Carrots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Organic Carrots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegetables798K/yr
  • veg132K/yr
  • fresh vegetables121K/yr
  • mixed vegetables66K/yr
  • vegetable52K/yr
  • morrisons food shopping with prime vegetables16K/yr
  • mixed veg19K/yr
  • fresh veg16K/yr
  • veggie10K/yr
  • prepared veg9K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Carrots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.06

Quite small

Too small for baking

Big

Stale/Rotten/Spoiled15%−0.11

Don't stay fresh long

Rancid

Not fresh

Quality-Overall9%−0.02

Extremely cheap

Quality not too good it was soft

Bad quality

Taste-Overall8%+0.79

Cheap taste

not much taste

Not tasty

Moist/Dry6%−0.03

A bit in the soggy side

Soggy like a pickle

Withered,dry,off

Love

Taste-Overall21%+0.79

Tasty and easy to cook

They have a relatively fresh taste

Great taste

Freshness20%+1.91

It arrived fresh

fresh to taste

Great fresh

Quality-Overall11%−0.02

Good quality

Good quality veg

Good product, great service

Value For Money9%+0.57

Good value

value for money

Value for money

Size-Overall5%−0.06

The size was good

Lovely spinach great bag size

Good size and selection

FAQ

Common Organic Carrots questions

Answered from the same tracked data.