organic apple cider vinegar
Skip itPrices mostly outside the sweet spot ($2.77–$12.98) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,014.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£76K£76K/yr · 66K searches
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Price range
Bad£2.77–£12.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, organic apple cider vinegar is a £76K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
organic apple cider vinegar market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £70K–£87K
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 80%
- Out of stock
- 1.4%
- Avg brand age
- 71 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
33
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
3%
- Eat Wholesome33%
- Raw Vibrant Living23%
- Mr Organic17%
- Biona10%
- Bragg9%
- WILLY'S5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top organic apple cider vinegar search terms
- organic apple cider vinegar28K/yr
- raw apple cider vinegar10K/yr
- raw apple cider vinegar with mother8K/yr
- organic apple cider vinegar with the mother7K/yr
- apple cider vinegar organic5K/yr
- raw organic apple cider vinegar3K/yr
- apple vinegar organic5K/yr
- fairchilds organic apple cider vinegar with the mother139/yr
Top organic apple cider vinegar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box
Eat Wholesome£5.264.6★10,440 rev
Raw Organic Apple Cider Vinegar with the Mother 1L - Raw Unpasteurised and Unfiltered - Gut Health Aids Digestion - Naturally Vegan
Raw Vibrant Living£4.614.6★10,587 rev
Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks
Mr Organic£6.224.6★327 rev
Bragg | Apple Cider Vinegar W/Mother | 1 X 473Ml
Bragg£7.194.5★4,032 rev
Biona Organic Apple Cider Vinegar 500ml
Biona£2.774.6★1,930 rev
Newest
by launch dateMr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks
Mr Organic£6.22327 rev
Apple Cider Vinegar with Mother 100% Natural Applecider Weight Loss Detox for Cooking Salad Dressings Marinating Health Benefits Vegan and Vegetarian & Unfiltered (5 Litre)
Pure Source Nutrition£11.80120 rev
Eat Wholesome Organic Apple Cider Vinegar 2L - Raw Unpasteurised Unfiltered Award-Winning With The Mother Vegan
Eat Wholesome£9.9283 rev
Willys Live Eureka Apple Cider Vinegar with Turmeric & Honey 500ml | Raw Organic & Unpasteurised with The Mother | Fermented Live Culture | Perfect for Sparkling Summer Drinks Dressings & Marinades
WILLY'S£6.345,040 rev
Eat Wholesome Organic Apple Cider Vinegar 1L - Award-Winning Unfiltered Naturally Fermented With The Mother 5% Acidity Vegan
Eat Wholesome£5.6910,440 rev
Trending
90-day click momentumApple Cider Vinegar with Mother 100% Natural Applecider Weight Loss Detox for Cooking Salad Dressings Marinating Health Benefits Vegan and Vegetarian & Unfiltered (5 Litre)
Pure Source Nutrition£11.804.6★
Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks
Mr Organic£6.224.6★
Eat Wholesome Organic Apple Cider Vinegar Ginger & Turmeric 1L - Raw Unpasteurised Unfiltered With The Mother Vegan Glass Bottle in Box
Eat Wholesome£5.664.5★
Eat Wholesome Organic Apple Cider Vinegar Turmeric & Cinnamon 1L - Raw Unpasteurised Unfiltered With The Mother Vegan Glass Bottle in Box
Eat Wholesome£5.284.5★
Biona Organic Apple Cider Vinegar 500ml
Biona£2.774.6★
What buyers say about organic apple cider vinegar
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Taste is strong”
“Good value for money”
“Very healthy option”
“Just as advertised”
“Good price for organic”
“And good to drink with a glass of sparkling water”
“Good Flavour”
“Best I have used”
“Great size”
What buyers complain about
“Awful Taste”
“Not as acidic as some vinegars”
“DO NOT USE if allergic to SULPHITES”
“a bit weird taste and smell”
“Its ok, not as flavourful as others”
“Much too strong”
“Vinegar. Very bitter”
“There are no instructions whatsoever how do I know what to give”
“Its a big heavy on the ginger”
“Didnt do the work”
Common questions
- Is organic apple cider vinegar profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 15 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the organic apple cider vinegar niche?
- 7 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in organic apple cider vinegar?
- Top complaints mined from reviews: Taste-Overall, Sour, Allergies. The return rate is 0.0%.
- When does demand for organic apple cider vinegar peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the organic apple cider vinegar niche?
- Listings span £2.77–£12.98; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 4,014 reviews — the moat a new listing must climb.