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Organic Apple Cider Vinegar

Fail

Prices span $2.77–$12.98, mostly outside the sweet spot, so Organic Apple Cider Vinegar is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£76K/yr66K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 33 sellers

Flapen Score

Organic Apple Cider Vinegar against its category

The dotted line is the Grocery average. Past it, Organic Apple Cider Vinegar is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Apple Cider Vinegar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Apple Cider Vinegar 66K times last year and spent an estimated £76K. The top 5 brands take 92% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
16.5%
Market size, estimated
£76Ka year
Peak month
May1.5× the quietest month
Top search term
organic apple cider vinegar28K searches a year

02 · Price

A sale here is worth £6.97.

Listings sell for £6.97 on average, from £2.77 to £12.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.97 that is £3K to £5K a year per listing.

Average price
£6.97under the $15 to $100 sweet spot
Price range
£2.77–£12.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #43 within Oils, Vinegars & Salad Dressings. It carries 4,014 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
1.4%
Average rank
#43in Oils, Vinegars & Salad Dressings
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,014per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Organic Apple Cider Vinegar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

33

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Eat Wholesome33%
  • Raw Vibrant Living23%
  • Mr Organic17%
  • Biona10%
  • Bragg9%
  • WILLY'S5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Organic Apple Cider Vinegar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Organic Apple Cider Vinegar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic apple cider vinegar28K/yr
  • raw apple cider vinegar10K/yr
  • raw apple cider vinegar with mother8K/yr
  • organic apple cider vinegar with the mother7K/yr
  • apple cider vinegar organic5K/yr
  • raw organic apple cider vinegar3K/yr
  • apple vinegar organic5K/yr
  • fairchilds organic apple cider vinegar with the mother139/yr

Reviews and returns

What reviews say buyers love and hate about Organic Apple Cider Vinegar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%−0.02

Awful Taste

Simply tasteless

a bit weird taste and smell

Sour9%

Not as acidic as some vinegars

Sour and horrible

The vinegar tastes really strong and sour, so I wouldnt drink it on its own unless youre used to it

Allergies9%−0.06

DO NOT USE if allergic to SULPHITES

I guess maybe Im allergic to apple cider vinegar

So upsetting to experience full blown allergy symptoms on all occasions I tried this ACV

Smell7%−0.05

a bit weird taste and smell

The smell is pretty intense too

The product also has a very strong unpleasant smell

Flavor6%+0.10

Its ok, not as flavourful as others

It has hardly any flavour tbh

Love

Quality-Overall23%+0.68

Excellent Quality

Good quality Cider Vinegar

Great product very pleased with purchase

Taste-Overall16%−0.02

Taste is strong

no unpleasant taste experienced so far

Excellent taste

Value For Money13%+1.39

Good value for money

Good price

Great value for money

Health Benefits-Overall8%+0.76

Very healthy option

Good for health

Very healthy for the family

Advertised Vs Actual Product6%+0.47

Just as advertised

Does what it says

As described

FAQ

Common Organic Apple Cider Vinegar questions

Answered from the same tracked data.