organic
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.91–$10.96) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Competition
Great26%top-5 click share — an open shelf
Review moat
Great470.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£138K£138K/yr · 349K searches
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Avg price
Bad£2.63avg listing price — sweet spot $15–$100
Price range
Bad£0.91–£10.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, organic is a £138K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
organic market data
- Units sold / yr
- 60K–80K
- avg 250–500/product
- Revenue / yr
- £158K–£210K
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 9%
- Out of stock
- 2.4%
- Avg brand age
- 76 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
49
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
26%
Top 20: 62%
Open market
20%
- Morrisons41%
- by Amazon19%
- Yeo Valley7%
- Purely5%
- The Tomato Stall5%
- Fyffes3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top organic search terms
- organic322K/yr
- organic vegetables23K/yr
- organic veg4K/yr
Top organic products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Organic Carrots 600g Pack of 1
Morrisons£1.164.6★1,537 rev
Purely Organic 10 Mixed Weight
Purely£5.144.8★83 rev
by Amazon Organic Fairtrade Bananas 5 Pack
by Amazon£1.454.6★1,794 rev
Organic Mushrooms 280g
Morrisons£1.594.4★70 rev
Yeo Valley Organic Salted Butter 200g
Yeo Valley£2.534.7★288 rev
Newest
by launch date
Fyffes Organic Fairtrade Bananas 6pk
Fyffes£1.95315 rev
Organic Mushrooms 280g
Morrisons£1.5970 rev
Organic Cherry Tomatoes On The Vine 200g
Morrisons£2.1177 rev
Morrisons Organic Ripe & Ready Avocado Pack of 2
Morrisons£2.7249 rev
Organic Raspberries 125g
Morrisons£2.8855 rev
Trending
90-day click momentum
What buyers say about organic
What buyers praise and complain about, mined from review topics.What buyers love
“Great tea”
“Great gift for a vegan”
“The oats seem of good quality”
“Nice and fresh”
“Great value”
“Great flavour”
“Nice beans, thoroughly enjoyed them”
“Great chunky texture”
“not over sweet which is a good thing”
“Gluten free and yummy”
What buyers complain about
“Way too expensive”
“tasteless”
“These are huge”
“Inconsistent quality”
“were the wrong colour”
“Banana was not fresh”
“Two of them had 'bloomed' probably from being stored too warm, they are very hard and completely tasteless”
“I have now had to decant the whole Plenish into an electric blender to do finish the blending process that Plenish never managed ro do”
“watery and flavourless”
“Some of the blueberries were chewy”
Common questions
- Is organic profitable to sell on Amazon United Kingdom?
- The niche generates £138K/yr across 56 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the organic niche?
- 22 brands and 49 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in organic?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for organic peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the organic niche?
- Listings span £0.91–£10.96; the average listing price is £2.63 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.