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Organic

Maybe

An estimated 0.0% of orders come back. But prices span $0.91–$10.96, mostly outside the sweet spot, so Organic is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£138K/yr349K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
26%top-5 click share · 22 brands · 49 sellers

Flapen Score

Organic against its category

The dotted line is the Grocery average. Past it, Organic is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic 349K times last year and spent an estimated £138K. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
15.1%
Market size, estimated
£138Ka year
Peak month
January1.6× the quietest month
Top search term
organic322K searches a year

02 · Price

A sale here is worth £2.63.

Listings sell for £2.63 on average, from £0.91 to £10.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £2.63 that is £658 to £1K a year per listing.

Average price
£2.63under the $15 to $100 sweet spot
Price range
£0.91–£10.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
£658–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #79 within Fresh & Chilled. It carries 470 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#79in Fresh & Chilled
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
470per listing
Listings tracked
56

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
76 months

Products

Top Organic products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£12K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

49

Est. top-5 brand share

77%

Top 20: 99%

Est. top-5 click share

26%

Top 20: 62%

Open market

20%

  • Morrisons41%
  • by Amazon19%
  • Yeo Valley7%
  • Purely5%
  • The Tomato Stall5%
  • Fyffes3%

Demand

Organic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Organic search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • organic322K/yr
  • organic vegetables23K/yr
  • organic veg4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Way too expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Organic questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data