Organic
MaybeReturns run at only 0.0% of orders. But prices span $0.91–$10.96, mostly outside the sweet spot, so Organic is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £138K/yr349K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 26%top-5 click share · 22 brands · 49 sellers
Flapen Score
Organic against its category
The dotted line is the Grocery average. Past it, Organic is stronger. Inside it, weaker.
Market
The Organic market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic 349K times last year and spent an estimated £138K. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
15.1% of searches ended in a purchase last week.
Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 349K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £138Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- organic322K searches a year
02 · Price
A sale here is worth £2.63.
Listings sell for £2.63 on average, from £0.91 to £10.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £2.63 that is £658 to £1K a year per listing.
- Average price
- £2.63under the $15 to $100 sweet spot
- Price range
- £0.91–£10.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £658–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #79 within Fresh & Chilled. It carries 470 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #79in Fresh & Chilled
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 470per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Organic products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Organic Carrots 600g Pack of 1
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 9y ago

Purely Organic 10 Mixed Weight
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 2y ago

by Amazon Organic Fairtrade Bananas 5 Pack
- Price
- £1.45
- Rating
- 4.6/5
- Reviews
- 1,794
- Age
- 6y ago

Organic Mushrooms 280g
- Price
- £1.59
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 10mo ago

Yeo Valley Organic Salted Butter 200g
- Price
- £2.53
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 3y ago
Trending
90-day click momentum
Organic Raspberries 125g
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago

Morrisons Organic Carrots 600g Pack of 1
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 9y ago

Organic Peppers 2 pack
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 7y ago

Morrisons Organic Vine Ripened Tomatoes 400g
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 518
- Age
- 9y ago

Purely Organic 10 Mixed Weight
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 2y ago
Newest
by launch date
Fyffes Organic Fairtrade Bananas 6pk
- Price
- £1.95
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 9mo ago

Organic Mushrooms 280g
- Price
- £1.59
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 10mo ago

Organic Cherry Tomatoes On The Vine 200g
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 1y ago

Morrisons Organic Ripe & Ready Avocado Pack of 2
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

Organic Raspberries 125g
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
49
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
26%
Top 20: 62%
Open market
20%
- Morrisons41%
- by Amazon19%
- Yeo Valley7%
- Purely5%
- The Tomato Stall5%
- Fyffes3%
Demand
Organic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Organic search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic322K/yr
- organic vegetables23K/yr
- organic veg4K/yr
Reviews and returns
What reviews say buyers love and hate about Organic
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Way too expensive
Expensive
expensive
tasteless
bland in taste
Tastes awful
These are huge
They are quite small
They came is weird sizes
Inconsistent quality
Is it poorly manufactured
poor quality
were the wrong colour
inedible dark brown and inefie
Very green
Love
Great tea
Good taste
Rich taste
Great gift for a vegan
Good organic tea
Its organic
The oats seem of good quality
Quality Chocolate
Top quality
Nice and fresh
These bananas are lovely and fresh
Fresh taste
Great value
Great value for money
Good value for the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic questions
Answered from the same tracked data.









