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Organic

Maybe

Returns run at only 0.0% of orders. But prices span $0.91–$10.96, mostly outside the sweet spot, so Organic is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£138K/yr349K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
26%top-5 click share · 22 brands · 49 sellers

Flapen Score

Organic against its category

The dotted line is the Grocery average. Past it, Organic is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic 349K times last year and spent an estimated £138K. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
15.1%
Market size, estimated
£138Ka year
Peak month
January1.6× the quietest month
Top search term
organic322K searches a year

02 · Price

A sale here is worth £2.63.

Listings sell for £2.63 on average, from £0.91 to £10.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £2.63 that is £658 to £1K a year per listing.

Average price
£2.63under the $15 to $100 sweet spot
Price range
£0.91–£10.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
£658–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #79 within Fresh & Chilled. It carries 470 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#79in Fresh & Chilled
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
470per listing
Listings tracked
56

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
76 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

49

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

26%

Top 20: 62%

Open market

20%

  • Morrisons41%
  • by Amazon19%
  • Yeo Valley7%
  • Purely5%
  • The Tomato Stall5%
  • Fyffes3%

Demand

Organic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Organic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic322K/yr
  • organic vegetables23K/yr
  • organic veg4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.04

Way too expensive

Expensive

expensive

Taste-Overall11%+1.42

tasteless

bland in taste

Tastes awful

Size-Overall9%−0.05

These are huge

They are quite small

They came is weird sizes

Quality-Overall7%−0.02

Inconsistent quality

Is it poorly manufactured

poor quality

Color4%−0.03

were the wrong colour

inedible dark brown and inefie

Very green

Love

Taste-Overall27%+1.42

Great tea

Good taste

Rich taste

Vegan/Organic15%+1.31

Great gift for a vegan

Good organic tea

Its organic

Quality-Overall10%−0.02

The oats seem of good quality

Quality Chocolate

Top quality

Freshness10%+0.94

Nice and fresh

These bananas are lovely and fresh

Fresh taste

Value For Money7%−0.04

Great value

Great value for money

Good value for the price

FAQ

Common Organic questions

Answered from the same tracked data.