Organic
MaybeAn estimated 0.0% of orders come back. But prices span $0.91–$10.96, mostly outside the sweet spot, so Organic is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £138K/yr349K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 26%top-5 click share · 22 brands · 49 sellers
Flapen Score
Organic against its category
The dotted line is the Grocery average. Past it, Organic is stronger. Inside it, weaker.
Market
The Organic market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic 349K times last year and spent an estimated £138K. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 15.1% of those searches ended in a purchase.
Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 349K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £138Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- organic322K searches a year
02 · Price
A sale here is worth £2.63.
Listings sell for £2.63 on average, from £0.91 to £10.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £2.63 that is £658 to £1K a year per listing.
- Average price
- £2.63under the $15 to $100 sweet spot
- Price range
- £0.91–£10.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £658–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #79 within Fresh & Chilled. It carries 470 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #79in Fresh & Chilled
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 470per listing
- Listings tracked
- 56
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Organic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Organic Carrots 600g Pack of 1
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 9y ago

Purely Organic 10 Mixed Weight
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 2y ago

by Amazon Organic Fairtrade Bananas 5 Pack
- Price
- £1.45
- Rating
- 4.6/5
- Reviews
- 1,794
- Age
- 6y ago

Organic Mushrooms 280g
- Price
- £1.59
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 10mo ago

Yeo Valley Organic Salted Butter 200g
- Price
- £2.53
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 3y ago
Trending
estimated 90-day click momentum
Organic Raspberries 125g
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago

Morrisons Organic Carrots 600g Pack of 1
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 9y ago

Organic Peppers 2 pack
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 7y ago

Morrisons Organic Vine Ripened Tomatoes 400g
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 518
- Age
- 9y ago

Purely Organic 10 Mixed Weight
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 2y ago
Newest
by launch date
Fyffes Organic Fairtrade Bananas 6pk
- Price
- £1.95
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 9mo ago

Organic Mushrooms 280g
- Price
- £1.59
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 10mo ago

Organic Cherry Tomatoes On The Vine 200g
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 1y ago

Morrisons Organic Ripe & Ready Avocado Pack of 2
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

Organic Raspberries 125g
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
49
Est. top-5 brand share
77%
Top 20: 99%
Est. top-5 click share
26%
Top 20: 62%
Open market
20%
- Morrisons41%
- by Amazon19%
- Yeo Valley7%
- Purely5%
- The Tomato Stall5%
- Fyffes3%
Demand
Organic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Organic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic322K/yr
- organic vegetables23K/yr
- organic veg4K/yr
Reviews and returns
What reviews say buyers love and hate about Organic
We read the reviews and the return reasons for every product selling here.
“Way too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









