Organic
Organic shows low returns (0.0%), but prices mostly outside the sweet spot ($0.91–$10.96) keeps it on the watch list.
Flapen Score
Is Organic profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Organic is a £138K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 53/100.
Organic: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.3% over the last 90 days and 15.1% of searches end in a purchase.
£138K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 56 products
Top Organic products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morrisons Organic Carrots 600g Pack of 1
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 9y ago
Purely Organic 10 Mixed Weight
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 2y ago
by Amazon Organic Fairtrade Bananas 5 Pack
- Price
- £1.45
- Rating
- 4.6/5
- Reviews
- 1,794
- Age
- 6y ago
Organic Mushrooms 280g
- Price
- £1.59
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 10mo ago
Yeo Valley Organic Salted Butter 200g
- Price
- £2.53
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 3y ago
Trending
90-day click momentum
Organic Raspberries 125g
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
Morrisons Organic Carrots 600g Pack of 1
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 9y ago
Organic Peppers 2 pack
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 7y ago
Morrisons Organic Vine Ripened Tomatoes 400g
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 518
- Age
- 9y ago
Purely Organic 10 Mixed Weight
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 2y ago
Newest
by launch date
Fyffes Organic Fairtrade Bananas 6pk
- Price
- £1.95
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 9mo ago
Organic Mushrooms 280g
- Price
- £1.59
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 10mo ago
Organic Cherry Tomatoes On The Vine 200g
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 1y ago
Morrisons Organic Ripe & Ready Avocado Pack of 2
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Organic Raspberries 125g
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
49
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
26%
Top 20: 62%
Open market
20%
- Morrisons41%
- by Amazon19%
- Yeo Valley7%
- Purely5%
- The Tomato Stall5%
- Fyffes3%
Organic demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Organic search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- organic322K/yr
- organic vegetables23K/yr
- organic veg4K/yr
What reviews say buyers love and hate about Organic
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great tea”
“Great gift for a vegan”
“The oats seem of good quality”
“Nice and fresh”
“Great value”
What buyers complain about
59% of reviews“Way too expensive”
“tasteless”
“These are huge”
“Inconsistent quality”
“were the wrong colour”
Common Organic questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
