Oregano
FailPrices span $1.15–$9.84, mostly outside the sweet spot, so Oregano is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £116K/yr119K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 51 sellers
Flapen Score
Oregano against its category
The dotted line is the Grocery average. Past it, Oregano is stronger. Inside it, weaker.
Market
The Oregano market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oregano 119K times last year and spent an estimated £116K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
22.3% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 22.3%
- Market size, estimated
- £116Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- oregano89K searches a year
02 · Price
A sale here is worth £4.39.
Listings sell for £4.39 on average, from £1.15 to £9.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £4.39 that is £5K to £7K a year per listing.
- Average price
- £4.39under the $15 to $100 sweet spot
- Price range
- £1.15–£9.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #18 within Herbs, Spices & Seasonings. It carries 386 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 93%
- Out of stock, average day
- 10.3%
- Average rank
- #18in Herbs, Spices & Seasonings
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 386per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Oregano products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Schwartz Dried Oregano 85g Aromatic Herb with Sweet Peppery Flavour and Citrus Notes Ideal for Italian Greek Mexican and Caribbean Recipes in Restaurants Catering and Home Cooking
- Price
- £3.90
- Rating
- 4.7/5
- Reviews
- 260
- Age
- 1y ago

Morrisons Oregano 12g
- Price
- £1.15
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 10y ago

Old India Oregano 500g
- Price
- £6.27
- Rating
- 4.7/5
- Reviews
- 591
- Age
- 5y ago

Morrisons Oregano 28g
- Price
- £1.87
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago

Schwartz Oregano 7g
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 327
- Age
- 10y ago
Trending
90-day click momentum
Dried Oregano 50g Wholerich Foods
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago

Schwartz Oregano 7 g
- Price
- £2.20
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 7y ago

Apsogo Organic Greek Oregano - Mountain Oregano produced in Greece Sun-Dried Strong Aroma & Flavour - Authentic Greek Herb in Eco Resealable Pouch (200g)
- Price
- £9.84
- Rating
- 4.7/5
- Reviews
- 773
- Age
- 3y ago

Old India Oregano 250g
- Price
- £4.93
- Rating
- 4.7/5
- Reviews
- 591
- Age
- 5y ago

Old India Oregano 1kg
- Price
- £9.36
- Rating
- 4.7/5
- Reviews
- 591
- Age
- 5y ago
Newest
by launch date
Schwartz Dried Oregano 85g Aromatic Herb with Sweet Peppery Flavour and Citrus Notes Ideal for Italian Greek Mexican and Caribbean Recipes in Restaurants Catering and Home Cooking
- Price
- £3.90
- Rating
- 4.7/5
- Reviews
- 260
- Age
- 1y ago

Morrisons Oregano 28g
- Price
- £1.87
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago

Dried Oregano 50g Wholerich Foods
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago

Apsogo Organic Greek Oregano - Mountain Oregano produced in Greece Sun-Dried Strong Aroma & Flavour - Authentic Greek Herb in Eco Resealable Pouch (200g)
- Price
- £9.84
- Rating
- 4.7/5
- Reviews
- 773
- Age
- 3y ago

Dried Oregano Herbs | Leaves | Seasoning (Greek) Premium Quality Free UK P&P 50g-450g (50g)
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
51
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Schwartz37%
- Morrisons32%
- Old India17%
- APSOGO6%
- Chefs Larder3%
- Bevelini2%
- Open — no brand owns it (2 brands, 3%)
Demand
Oregano search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Oregano search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oregano89K/yr
- oregano dried18K/yr
- dried oregano9K/yr
- origano2K/yr
Reviews and returns
What reviews say buyers love and hate about Oregano
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Mis-selling ad images
Waste of money
Use sparingly
Very poor quality, lots of little hard sticks and dust
hard lumps, possibly seed heads or flowers
Love
Super price
excellent value for money
Good value for money
Good quality dried herbs
Good quality
Product brilliant for sure
Taste good
Tasty
Full of taste and aroma, a little goes a long way
Great flavour, organic, and will last for ages
Great flavor
Good oregano
Great spice use this a lot so paid to get bigger bags
Spice it up
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oregano questions
Answered from the same tracked data.









