How competitive is the Oregano niche on Amazon United Kingdom?

8 brands and 51 sellers compete in Oregano on Amazon United Kingdom. The top 5 Oregano products take 73% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Oregano?

Oregano buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Natural Resource Wastage, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Oregano niche?

Oregano sells for £4.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£9.84. The average incumbent carries 386 reviews — the moat a new listing must climb.

Oregano

prices mostly outside the sweet spot ($1.15–$9.84) — Oregano doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Oregano profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oregano is a £116K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 39/100.

Oregano: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.7% over the last 90 days and 22.3% of searches end in a purchase.

£116K

revenue / yr

Units sold / yr30K

Search volume / yr-1.7%119K

Conversion rate22.3%

Avg price£4.39

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 51

Top-5 product click share73%

Open market5%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Oregano products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Schwartz Dried Oregano 85g Aromatic Herb with Sweet Peppery Flavour and Citrus Notes Ideal for Italian Greek Mexican and Caribbean Recipes in Restaurants Catering and Home Cooking

Price: £3.90
Rating: 4.7/5
Reviews: 260
Age: 1y ago

Morrisons Oregano 12g

Price: £1.15
Rating: 4.6/5
Reviews: 555
Age: 10y ago

Old India Oregano 500g

Price: £6.27
Rating: 4.7/5
Reviews: 591
Age: 5y ago

Morrisons Oregano 28g

Price: £1.87
Rating: 4.5/5
Reviews: 70
Age: 1y ago

Schwartz Oregano 7g

Price: £1.88
Rating: 4.7/5
Reviews: 327
Age: 10y ago

Newest

by launch date

Schwartz Dried Oregano 85g Aromatic Herb with Sweet Peppery Flavour and Citrus Notes Ideal for Italian Greek Mexican and Caribbean Recipes in Restaurants Catering and Home Cooking

Price: £3.90
Rating: 4.7/5
Reviews: 260
Age: 1y ago

Morrisons Oregano 28g

Price: £1.87
Rating: 4.5/5
Reviews: 70
Age: 1y ago

Dried Oregano 50g Wholerich Foods

Price: £2.54
Rating: 4.6/5
Reviews: 16
Age: 2y ago

Apsogo Organic Greek Oregano - Mountain Oregano produced in Greece Sun-Dried Strong Aroma & Flavour - Authentic Greek Herb in Eco Resealable Pouch (200g)

Price: £9.84
Rating: 4.7/5
Reviews: 773
Age: 3y ago

Dried Oregano Herbs | Leaves | Seasoning (Greek) Premium Quality Free UK P&P 50g-450g (50g)

Price: £3.14
Rating: 4.6/5
Reviews: 218
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Schwartz37%
Morrisons32%
Old India17%
APSOGO6%
Chefs Larder3%
Bevelini2%
Open — no brand owns it (2 brands, 3%)

Oregano demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR22.3%Products14Brands8Top 5 Brands95%OOS Rate10.3%Rating4.7★Reviews386Avg BSR#18

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Oregano search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oregano89K/yr +1.9%19.7% conv.
oregano dried18K/yr -26.8%13.6% conv.
dried oregano9K/yr +12.3%14.0% conv.
origano2K/yr +0.3%16.2% conv.

What reviews say buyers love and hate about Oregano

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money25%

“Super price”

Quality-Overall19%

“Good quality dried herbs”

Taste-Overall17%

“Taste good”

Flavor15%

“Great flavour, organic, and will last for ages”

Spiciness4%

“Great spice use this a lot so paid to get bigger bags”

What buyers complain about

90% of reviews

Advertised Vs Actual Product20%

“Mis-selling ad images”

Natural Resource Wastage20%

“Waste of money”

Ease Of Use20%

“Use sparingly”

Quality-Overall10%

“Very poor quality, lots of little hard sticks and dust”

Chunk/Clump/Collection10%

“hard lumps, possibly seed heads or flowers”

Common Oregano questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oregano 39/100 on Amazon United Kingdom — Skip it. The niche generates £116K/yr across 14 tracked products. Search demand moved -1.7% over the last 90 days.