oregano
Skip itPrices mostly outside the sweet spot ($1.15–$9.84) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great386.21avg incumbent reviews — the moat a new listing must climb
Market size
Okay£116K£116K/yr · 119K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£4.39avg listing price — sweet spot $15–$100
Price range
Bad£1.15–£9.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oregano is a £116K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oregano market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £110K–£132K
- units × avg price
- Conversion rate
- 22.3%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 29%
- Out of stock
- 10.3%
- Avg brand age
- 57 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
51
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Schwartz37%
- Morrisons32%
- Old India17%
- APSOGO6%
- Chefs Larder3%
- Bevelini2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top oregano search terms
- oregano89K/yr
- oregano dried18K/yr
- dried oregano9K/yr
- origano2K/yr
Top oregano products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwartz Dried Oregano 85g Aromatic Herb with Sweet Peppery Flavour and Citrus Notes Ideal for Italian Greek Mexican and Caribbean Recipes in Restaurants Catering and Home Cooking
Schwartz£3.904.7★260 rev
Morrisons Oregano 12g
Morrisons£1.154.6★555 rev
Old India Oregano 500g
Old India£6.274.7★591 rev
Morrisons Oregano 28g
Morrisons£1.874.5★70 rev
Schwartz Oregano 7g
Schwartz£1.884.7★327 rev
Newest
by launch dateSchwartz Dried Oregano 85g Aromatic Herb with Sweet Peppery Flavour and Citrus Notes Ideal for Italian Greek Mexican and Caribbean Recipes in Restaurants Catering and Home Cooking
Schwartz£3.90260 rev
Morrisons Oregano 28g
Morrisons£1.8770 rev
Dried Oregano 50g Wholerich Foods
Wholerich Foods£2.5416 rev
Apsogo Organic Greek Oregano - Mountain Oregano produced in Greece Sun-Dried Strong Aroma & Flavour - Authentic Greek Herb in Eco Resealable Pouch (200g)
APSOGO£9.84773 rev
Dried Oregano Herbs | Leaves | Seasoning (Greek) Premium Quality Free UK P&P 50g-450g (50g)
Spice Mart£3.14218 rev
Trending
90-day click momentumDried Oregano 50g Wholerich Foods
Wholerich Foods£2.544.6★
Schwartz Oregano 7 g
Schwartz£2.204.6★
Apsogo Organic Greek Oregano - Mountain Oregano produced in Greece Sun-Dried Strong Aroma & Flavour - Authentic Greek Herb in Eco Resealable Pouch (200g)
APSOGO£9.844.7★
Old India Oregano 250g
Old India£4.934.7★
Old India Oregano 1kg
Old India£9.364.7★
What buyers say about oregano
What buyers praise and complain about, mined from review topics.What buyers love
“Super price”
“Good quality dried herbs”
“Taste good”
“Great flavour, organic, and will last for ages”
“Great spice use this a lot so paid to get bigger bags”
“Very nice aromatic herb use it on pizza, great aroma and big size, will last for ages”
“Good healthy options”
“Very versatile and keeps well”
“I use lots of Oregano - just as well as this is a big bag”
“providing excellent value for a premium organic herb”
What buyers complain about
“Mis-selling ad images”
“Waste of money”
“Use sparingly”
“Very poor quality, lots of little hard sticks and dust”
“hard lumps, possibly seed heads or flowers”
“Quite expensive”
Common questions
- Is oregano profitable to sell on Amazon United Kingdom?
- The niche generates £116K/yr across 14 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the oregano niche?
- 8 brands and 51 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in oregano?
- Top complaints mined from reviews: Advertised Vs Actual Product, Natural Resource Wastage, Ease Of Use. The return rate is 0.0%.
- When does demand for oregano peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the oregano niche?
- Listings span £1.15–£9.84; the average listing price is £4.39 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.