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Orbit Chewing Gum

Orbit Chewing Gum shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 75Growth 22Conversion 94Competition 73Returns 100Price range 19Avg price 15Brand share 10Review moat 42Quality gap 35
This niche Category average

Is Orbit Chewing Gum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orbit Chewing Gum is a £839K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 53/100.

Orbit Chewing Gum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.6% over the last 90 days and 11.7% of searches end in a purchase.

£839K

revenue / yr

Units sold / yr200K
Search volume / yr-5.6%1.4M
Conversion rate11.7%
Avg price£5.29

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 156
Top-5 product click share41%
Open market4%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement79%
New entrants (1y)4· 3 succeeded
Avg rating4.5★
Avg reviews2,320

Top Orbit Chewing Gum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£34K£67K£101K£134K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

156

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

1%

  • WRIGLEY'S EXTRA42%
  • Extra41%
  • PUR Gum6%
  • Mars5%
  • AirWaves3%
  • Wrigley's3%
  • Open — no brand owns it (2 brands, 1%)

Orbit Chewing Gum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR11.7%Products38Brands8Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews2,320Avg BSR#26
30K20KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Orbit Chewing Gum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chewing gum532K/yr
  • gum298K/yr
  • extra chewing gum100K/yr
  • wrigleys extra chewing gum51K/yr
  • chewing gum bulk68K/yr
  • extra gum52K/yr
  • extra48K/yr
  • wrigleys chewing gum44K/yr
  • sugar free gum41K/yr
  • sugar free chewing gum29K/yr

What reviews say buyers love and hate about Orbit Chewing Gum

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money20%

Decent price

Taste-Overall20%

Nice tasting gum

Flavor18%

Strong fresh flavour

Ease Of Chewing/Swallowing12%

nice to chew

Quality-Overall7%

no complaints

What buyers complain about

77% of reviews
Flavor17%

Disappointed - washed out flavour

Taste-Overall16%

Taste doesnt last

Advertised Vs Actual Product12%

Misleading description

Stale/Rotten/Spoiled7%

Dont taste fresh

Ease Of Chewing/Swallowing5%

Horrible chewing gum

Common Orbit Chewing Gum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orbit Chewing Gum 53/100 on Amazon United Kingdom — Worth a look. The niche generates £839K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -5.6% over the last 90 days.
Search demand for Orbit Chewing Gum on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.