orbit chewing gum
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Good£839K£839K/yr · 1.4M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,319.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Price range
Bad£0.95–£18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.29avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, orbit chewing gum is a £839K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
orbit chewing gum market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- £794K–£1.1M
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
156
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
1%
- WRIGLEY'S EXTRA42%
- Extra41%
- PUR Gum6%
- Mars5%
- AirWaves3%
- Wrigley's3%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top orbit chewing gum search terms
- chewing gum532K/yr
- gum298K/yr
- extra chewing gum100K/yr
- wrigleys extra chewing gum51K/yr
- chewing gum bulk68K/yr
- extra gum52K/yr
- extra48K/yr
- wrigleys chewing gum44K/yr
- sugar free gum41K/yr
- sugar free chewing gum29K/yr
Top orbit chewing gum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wrigleys Extra Chewing Gum Spearmint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol
WRIGLEY'S EXTRA£1.624.6★795 rev
Wrigleys Extra Chewing Gum Peppermint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol
Extra£1.544.7★786 rev
Wrigleys Extra White Chewing Gum Bubblemint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol
Extra£1.784.6★3,486 rev
Extra White Chewing Gum Bulk Box Sugar Free Chewing Gum Bulk 30 Packs of 10 Pieces | Fresh Peppermint Breath & Stain Removal | Ideal for Office Desk Breaks Commuting & Daily Refreshment
Extra£10.814.8★510 rev
Extra Chewing Gum Sugar Free Cool Breeze Flavour 5 x10 Pieces Air Travel Essentials Festival Accessories & Road Trip Snacks
WRIGLEY'S EXTRA£1.964.8★453 rev
Newest
by launch date
Wrigleys Extra Chewing Gum Peppermint Flavour 6 Bottles of 46 Pieces Extra Blue Price Marked Sugar Free Chewing Gum Bulk Pack with Xylitol 276 pieces
Wrigley's£13.5038 rev
PUR Jumbo Gum | Aspartame Free Chewing Gum | Made with Xylitol | Natural Bubblegum Grape Watermelon Flavour 20 Pieces (Pack of 1)
PUR Gum£3.603,866 rev
Extra Refreshers Watermelon Raspberry Sugar Free Chewing Gum Pack 30 Pieces - Fresh Breath Fruit Gum - Air Travel Essentials Festival Accessories Summer Holiday & Road Trip Snacks
Extra£1.86208 rev
Extra Watermelon Sugar Free Chewing Gum Bottle 46 Pieces - Fresh Breath Fruit Gum - Travel Essentials Air Travel Accessories Road Trip Snacks & Summer Festival Survival Kit
Extra£1.87285 rev
Wrigleys Extra Strawberry Sugar Free Chewing Gum Bottle 46 Pieces - Fresh Breath Fruit Gum - Air Travel Essentials Festival Accessories Summer Holiday & Road Trip Snacks
WRIGLEY'S EXTRA£1.84581 rev
Trending
90-day click momentum
Wrigleys Extra Spearmint Sugar Free Chewing Gum Multipack 5 x 10 Pieces - Mint Fresh Breath Gum - Air Travel Essentials Festival Accessories & Road Trip Snacks
WRIGLEY'S EXTRA£2.084.6★
PUR Jumbo Gum | Aspartame Free Chewing Gum | Made with Xylitol | Natural Bubblegum Grape Watermelon Flavour 20 Pieces (Pack of 1)
PUR Gum£3.603.5★
Wrigleys Extra Chewing Gum Cool Breeze Mint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol
Extra£1.774.6★
Wrigleys Extra White Chewing Gum Peppermint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol
Extra£2.144.7★
PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free & Keto Friendly | Natural Wintergreen Flavoured Gum 55 Pieces (Pack of 1)
PUR Gum£3.764.3★
What buyers say about orbit chewing gum
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“Nice tasting gum”
“Strong fresh flavour”
“nice to chew”
“no complaints”
“As advertised”
“Its a fresh”
“sugar free”
“Fresh breath lovely smell”
“Healthy”
What buyers complain about
“Disappointed - washed out flavour”
“Taste doesnt last”
“Misleading description”
“Dont taste fresh”
“Horrible chewing gum”
“Doesnt last”
“Product does not contain Xylitol”
“Waste of money”
“Not the best”
“Added xylitol AND ASPARTAME”
Common questions
- Is orbit chewing gum profitable to sell on Amazon United Kingdom?
- The niche generates £839K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the orbit chewing gum niche?
- 8 brands and 156 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in orbit chewing gum?
- Top complaints mined from reviews: Flavor, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for orbit chewing gum peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the orbit chewing gum niche?
- Listings span £0.95–£18.23; the average listing price is £5.29 (sweet spot $15–$100). The average incumbent carries 2,320 reviews — the moat a new listing must climb.