Is orangina profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 33 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +85.2%. Flapen's verdict: Skip it (49/100).

How competitive is the orangina niche?

13 brands and 120 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in orangina?

Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.

When does demand for orangina peak?

Demand peaks in Apr–May–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the orangina niche?

Listings span £1.02–£17.20; the average listing price is £6.89 (sweet spot $15–$100). The average incumbent carries 1,149 reviews — the moat a new listing must climb.

orangina

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Great+85.2%

90-day search growth — must beat 0% to launch

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,149.12

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.89

avg listing price — sweet spot $15–$100

Price range

Bad£1.02–£17.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£42K

£42K/yr · 121K searches

According to Flapen's Amazon United Kingdom niche tracking, orangina is a £42K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

orangina market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £86K–£103K; units × avg price
Conversion rate: 5.0%
Avg BSR: #189
Page quality: 0%
Prime: 85%
Sponsored: 52%
Out of stock: 9.0%
Avg brand age: 61 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

120

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

Tango36%
Levi Roots17%
Rio12%
Fanta11%
Rubicon9%
7UP4%
Open — no brand owns it (7 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +85.2% search growth over the last 90 days.

Peak months: Apr, May, Dec · busiest ÷ quietest = 5.8×

Open Trend

Top orangina search terms

lilt34K/yr +36.2%3.2% conv.
tango mango23K/yr +89.7%4.8% conv.
lilt cans11K/yr +398.0%2.8% conv.
mango tango14K/yr +92.2%5.2% conv.
fanta mango4K/yr +111.8%1.9% conv.
tango mango sugar free 24 pack6K/yr +137.6%5.4% conv.
rio light6K/yr +122.3%10.9% conv.
levi roots9K/yr -4.6%3.8% conv.
levi roots caribbean crush6K/yr +29.2%9.7% conv.
mango tango 24 cans3K/yr +225.6%5.6% conv.

All search terms

Top orangina products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Levi Roots Caribbean Crush Sparkling Fruit Juice Drink Grapefruit Mango & Pineapple 24 x 330ml Cans Vegetarian Tropical Flavour Party & Vending Pack

Levi Roots£11.624.6★336 rev

Rio Tropical Light Fizzy Drinks Cans 24 Cans Soft Drink Pack with Real Orange Apricot Mango Passion Fruit Guava Juice and No Added Sugar Lightly Sparkling Cans 24 x 330ml

Rio£11.714.5★1,074 rev

Fanta Can Pineapple & Grapefruit 330 ml (Pack of 24)

Fanta£10.234.7★345 rev

Rubicon 24 Pack Sparkling Mango Flavoured Fizzy Drink with Real Fruit Juice Handpicked Fruits for a Temptingly Intense Taste Made of Different Stuff - 24 x 330ml Cans

Rubicon£6.164.7★4,054 rev

Tango Zerod Thirst Trap - Peach & Pineapple | 330ml | Can| 8 Pack

Tango£2.644.6★232 rev

Newest

by launch date

Exotic Mango Sparkling Fruit Drink 8 x 330ml Multipack Tropical Fruit Soda Refreshing Fizzy Juice Drink Bulk Fridge Pack Cans

SHANZA DEPARTMENTAL'S£8.301 rev

3mo ago

Tango Zerod Thirst Trap - Peach & Pineapple | 330ml | Can| 8 Pack

Tango£2.64232 rev

6mo ago

Tango Zerod Thirst Trap - Peach & Pineapple | 330ml | Can| 24 Pack

Tango£9.0730 rev

6mo ago

7UP Zero Pink Lemonade 330ml Can (Pack of 8)

7UP£2.70481 rev

1y ago

Tango Sugar Free Strawberry Smash 330ml (Pack of 8)

Tango£2.59889 rev

1y ago

What buyers say about orangina

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“It's so fruity and yummy”

Value For Money24%

“Excellent value”

Flavor12%

“Great refreshing taste”

Freshness8%

“Very Refreshing”

Sweetness7%

“Very sweet”

Alcohol Flavor6%

“Nice soft drink”

Quality-Overall5%

“no complaints”

Advertised Vs Actual Product3%

“As advertised”

Artificial Sweeteners1%

“Its also nice knowing its sugar-free”

Crispiness1%

“It has a very crisp”

What buyers complain about

Taste-Overall23%

“Also taste different”

Sweetness13%

“Too sweet”

Flavor10%

“I found the flavour quite sickly”

Artificial Sweeteners7%

“The taste is pretty artificial”

Value For Money6%

“not worth it”

Strength2%

“Box to flimsy for heavy cans”

Durability2%

“they don't last long”

Quality-Overall1%

“I knew something wasnt right quality control must not be present at all”

Stale/Rotten/Spoiled1%

“Not fresh made”

Advertised Vs Actual Product1%

“This product now contains green tea, which I didnt see on the picture or information on these cans on the website”

Common questions

Is orangina profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 33 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +85.2%. Flapen's verdict: Skip it (49/100).
How competitive is the orangina niche?: 13 brands and 120 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in orangina?: Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.
When does demand for orangina peak?: Demand peaks in Apr–May–Dec; the busiest month runs 5.8× the quietest.
What does it cost to enter the orangina niche?: Listings span £1.02–£17.20; the average listing price is £6.89 (sweet spot $15–$100). The average incumbent carries 1,149 reviews — the moat a new listing must climb.