How competitive is the Orangina niche on Amazon United Kingdom?

13 brands and 120 sellers compete in Orangina on Amazon United Kingdom. The top 5 Orangina products take 51% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Orangina?

Orangina buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Orangina niche?

Orangina sells for £6.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.02–£17.20. The average incumbent carries 1,149 reviews — the moat a new listing must climb.

Orangina

a small market ($42K/yr) — Orangina doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Orangina profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orangina is a £42K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 49/100.

Orangina: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +85.2% over the last 90 days and 5.0% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr15K

Search volume / yr+85.2%121K

Conversion rate5.0%

Avg price£6.89

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers13 · 120

Top-5 product click share51%

Open market13%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Top Orangina products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Levi Roots Caribbean Crush Sparkling Fruit Juice Drink Grapefruit Mango & Pineapple 24 x 330ml Cans Vegetarian Tropical Flavour Party & Vending Pack

Price: £11.62
Rating: 4.6/5
Reviews: 336
Age: 2y ago

Rio Tropical Light Fizzy Drinks Cans 24 Cans Soft Drink Pack with Real Orange Apricot Mango Passion Fruit Guava Juice and No Added Sugar Lightly Sparkling Cans 24 x 330ml

Price: £11.71
Rating: 4.5/5
Reviews: 1,074
Age: 17y ago

Fanta Can Pineapple & Grapefruit 330 ml (Pack of 24)

Price: £10.23
Rating: 4.7/5
Reviews: 345
Age: 3y ago

Rubicon 24 Pack Sparkling Mango Flavoured Fizzy Drink with Real Fruit Juice Handpicked Fruits for a Temptingly Intense Taste Made of Different Stuff - 24 x 330ml Cans

Price: £6.16
Rating: 4.7/5
Reviews: 4,054
Age: 15y ago

Tango Zerod Thirst Trap - Peach & Pineapple | 330ml | Can| 8 Pack

Price: £2.64
Rating: 4.6/5
Reviews: 232
Age: 6mo ago

Newest

by launch date

Exotic Mango Sparkling Fruit Drink 8 x 330ml Multipack Tropical Fruit Soda Refreshing Fizzy Juice Drink Bulk Fridge Pack Cans

Price: £8.30
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Tango Zerod Thirst Trap - Peach & Pineapple | 330ml | Can| 8 Pack

Price: £2.64
Rating: 4.6/5
Reviews: 232
Age: 6mo ago

Tango Zerod Thirst Trap - Peach & Pineapple | 330ml | Can| 24 Pack

Price: £9.07
Rating: 4.2/5
Reviews: 30
Age: 6mo ago

7UP Zero Pink Lemonade 330ml Can (Pack of 8)

Price: £2.70
Rating: 4.5/5
Reviews: 481
Age: 1y ago

Tango Sugar Free Strawberry Smash 330ml (Pack of 8)

Price: £2.59
Rating: 4.5/5
Reviews: 889
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

120

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

Tango36%
Levi Roots17%
Rio12%
Fanta11%
Rubicon9%
7UP4%
Open — no brand owns it (7 brands, 9%)

Orangina demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR5.0%Products33Brands13Top 5 Brands87%OOS Rate9.0%Rating4.6★Reviews1,149Avg BSR#189

Peak months: Apr, May, Dec · busiest ÷ quietest = 5.8×

Top Orangina search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lilt34K/yr +36.2%3.2% conv.
tango mango23K/yr +89.7%4.8% conv.
lilt cans11K/yr +398.0%2.8% conv.
mango tango14K/yr +92.2%5.2% conv.
fanta mango4K/yr +111.8%1.9% conv.
tango mango sugar free 24 pack6K/yr +137.6%5.4% conv.
rio light6K/yr +122.3%10.9% conv.
levi roots9K/yr -4.6%3.8% conv.
levi roots caribbean crush6K/yr +29.2%9.7% conv.
mango tango 24 cans3K/yr +225.6%5.6% conv.

What reviews say buyers love and hate about Orangina

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall26%

“It's so fruity and yummy”

Value For Money24%

“Excellent value”

Flavor12%

“Great refreshing taste”

Freshness8%

“Very Refreshing”

Sweetness7%

“Very sweet”

What buyers complain about

66% of reviews

Taste-Overall23%

“Also taste different”

Sweetness13%

“Too sweet”

Flavor10%

“I found the flavour quite sickly”

Artificial Sweeteners7%

“The taste is pretty artificial”

Value For Money6%

“not worth it”

Common Orangina questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orangina 49/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 33 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +85.2% over the last 90 days.