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Orangina

Fail

Shoppers spend only $42K a year here, so Orangina is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£42K/yr121K searches / yr
90-day growth
+85.2%search demand this quarter
Competition
51%top-5 click share · 13 brands · 120 sellers

Flapen Score

Orangina against its category

The dotted line is the Grocery average. Past it, Orangina is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orangina market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orangina 121K times last year and spent an estimated £42K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +85.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+85.2%
Conversion, latest week
5.0%
Market size, estimated
£42Ka year
Peak month
May5.8× the quietest month
Top search term
lilt34K searches a year

02 · Price

A sale here is worth £6.89.

Listings sell for £6.89 on average, from £1.02 to £17.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.89 that is £3K to £5K a year per listing.

Average price
£6.89under the $15 to $100 sweet spot
Price range
£1.02–£17.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #189 within Fizzy Drinks. It carries 1,149 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
85%
Out of stock, average day
9.0%
Average rank
#189in Fizzy Drinks
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,149per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Orangina products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

120

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

9%

  • Tango36%
  • Levi Roots17%
  • Rio12%
  • Fanta11%
  • Rubicon9%
  • 7UP4%
  • Open — no brand owns it (7 brands, 9%)

Demand

Orangina search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Orangina search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lilt34K/yr
  • tango mango23K/yr
  • lilt cans11K/yr
  • mango tango14K/yr
  • fanta mango4K/yr
  • tango mango sugar free 24 pack6K/yr
  • rio light6K/yr
  • levi roots9K/yr
  • levi roots caribbean crush6K/yr
  • mango tango 24 cans3K/yr

Reviews and returns

What reviews say buyers love and hate about Orangina

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%0.00

Also taste different

Bad taste

Ok. Weird artificial taste

Sweetness13%−0.07

Too sweet

quite a bit of sugar

Bit sugary for me

Flavor10%−0.02

I found the flavour quite sickly

Worst mango flavour

The flavour gets boring

Artificial Sweeteners7%−0.02

The taste is pretty artificial

horrible tastes very artificial

due to the artificial sweeteners used in the making of the product

Value For Money6%+2.44

not worth it

Constantly price increase

Little expensive

Love

Taste-Overall26%0.00

It's so fruity and yummy

Refreshing taste

Excellent taste

Value For Money24%+2.44

Excellent value

Great deal

Competitive price

Flavor12%−0.02

Great refreshing taste

Great Flavour

Good variety of flavours

Freshness8%+1.33

Very Refreshing

Refreshing and and a good combination

Sweetly refreshing

Sweetness7%−0.07

Very sweet

Sugar free

The strawberry flavour is sweet

FAQ

Common Orangina questions

Answered from the same tracked data.