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Orangeade

Fail

The top 5 brands take 100% of clicks, so Orangeade is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£28K/yr77K searches / yr
90-day growth
+37.9%search demand this quarter
Competition
77%top-5 click share · 4 brands · 86 sellers

Flapen Score

Orangeade against its category

The dotted line is the Grocery average. Past it, Orangeade is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orangeade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orangeade 77K times last year and spent an estimated £28K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+37.9%
Conversion, latest week
8.7%
Market size, estimated
£28Ka year
Top search term
tango orange30K searches a year

02 · Price

A sale here is worth £4.20.

Listings sell for £4.20 on average, from £0.89 to £9.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.20 that is £6K to £8K a year per listing.

Average price
£4.20under the $15 to $100 sweet spot
Price range
£0.89–£9.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Fizzy Drinks. It carries 1,540 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#184in Fizzy Drinks
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,540per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Orangeade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Tango85%
  • Fanta7%
  • Morrisons5%
  • San Pellegrino2%

Search terms

Top Orangeade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tango orange30K/yr
  • orange tango8K/yr
  • tango orange 24 pack5K/yr
  • orangeade8K/yr
  • tango orange sugar free8K/yr
  • fizzy orange5K/yr
  • orange drink7K/yr
  • orange soda3K/yr
  • orange tango 24 pack2K/yr

Reviews and returns

What reviews say buyers love and hate about Orangeade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.01

taste is blah

Tastes a bit bland

Doesn't taste that good

Sweetness13%−0.04

No sugar

Too sweet

Zero sugar

Flavor9%+0.13

Im not really a fan of this flavour

- The sweeteners might not be for everyone if you prefer a more natural flavour

Peach can overpower the other flavours

Artificial Sweeteners8%−0.03

without that refined sugar addition I would like to avoid

I normally dislike artificial strawberry flavours

- The sweeteners might not be for everyone if you prefer a more natural flavour

Bitter5%−0.02

a slight bitterness

- BITTER TASTE

EXTREMELY BITTER AND HORRIBLE TASTE

Love

Taste-Overall28%−0.01

Good taste

tasty drink

Tastes great and is very refreshing

Value For Money24%+1.57

Good value for money

Competitive price

Great value

Flavor11%+0.13

Good variety of flavours

Nice orange flavour

Great flavour

Alcohol Flavor9%+0.79

Perfect drink

Great drink great taste

Nice soft drink

Sweetness7%−0.04

They are sugar free

Very sweet

sugar free bonus

FAQ

Common Orangeade questions

Answered from the same tracked data.