How competitive is the Orangeade niche on Amazon United Kingdom?

4 brands and 86 sellers compete in Orangeade on Amazon United Kingdom. The top 5 Orangeade products take 77% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Orangeade niche?

Orangeade sells for £4.20 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.89–£9.20. The average incumbent carries 1,540 reviews — the moat a new listing must climb.

Orangeade

brand-locked demand (top 5 brands take 100% of clicks) — Orangeade doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Orangeade profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orangeade is a £28K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Orangeade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +37.9% over the last 90 days and 8.7% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr20K

Search volume / yr+37.9%77K

Conversion rate8.7%

Avg price£4.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 86

Top-5 product click share77%

Open market0%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Top Orangeade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tango Orange Soft Drink - 330 ml (Pack of 24)

Price: £6.49
Rating: 4.8/5
Reviews: 2,764
Age: 6y ago

Tango Orange Sugar Free 330ml (Pack of 8)

Price: £2.56
Rating: 4.7/5
Reviews: 1,015
Age: 2y ago

Tango Orange 330ml (Pack of 8)

Price: £2.68
Rating: 4.7/5
Reviews: 450
Age: 5y ago

Tango Orange Original Cans 24 x 330ml

Price: £9.20
Rating: 4.7/5
Reviews: 155
Age: 3y ago

Tango Orange 2L

Price: £1.18
Rating: 4.6/5
Reviews: 1,228
Age: 11y ago

Newest

by launch date

Tango Zerod Thirst Trap - Peach & Pineapple | 330ml | Can| 8 Pack

Price: £2.64
Rating: 4.6/5
Reviews: 232
Age: 6mo ago

TANGO Orange 330ml Can (Pack of 24)

Price: £7.07
Rating: 4.9/5
Reviews: 17
Age: 9mo ago

Fanta Zero Orange Soft Drink Cans 24 x 330 mL

Price: £6.95
Rating: 4.8/5
Reviews: 1,286
Age: 1y ago

Tango Orange Sugar Free 330ml (Pack of 8)

Price: £2.56
Rating: 4.7/5
Reviews: 1,015
Age: 2y ago

Tango Orange Original Cans 24 x 330ml

Price: £9.20
Rating: 4.7/5
Reviews: 155
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Tango85%
Fanta7%
Morrisons5%
San Pellegrino2%

Top Orangeade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tango orange30K/yr +48.3%15.0% conv.
orange tango8K/yr +80.8%16.2% conv.
tango orange 24 pack5K/yr +247.1%9.2% conv.
orangeade8K/yr +25.7%7.2% conv.
tango orange sugar free8K/yr +6.5%11.9% conv.
fizzy orange5K/yr +32.9%11.5% conv.
orange drink7K/yr -44.0%2.6% conv.
orange soda3K/yr +32.1%4.8% conv.
orange tango 24 pack2K/yr +39.8%12.8% conv.

What reviews say buyers love and hate about Orangeade

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall28%

“Good taste”

Value For Money24%

“Good value for money”

Flavor11%

“Good variety of flavours”

Alcohol Flavor9%

“Perfect drink”

Sweetness7%

“They are sugar free”

What buyers complain about

72% of reviews

Taste-Overall26%

“taste is blah”

Sweetness13%

“No sugar”

Flavor9%

“Im not really a fan of this flavour”

Artificial Sweeteners8%

“without that refined sugar addition I would like to avoid”

Bitter5%

“a slight bitterness”

Common Orangeade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orangeade 36/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +37.9% over the last 90 days.

Orangeade buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.