How competitive is the Orange Squash niche on Amazon United Kingdom?

7 brands and 54 sellers compete in Orange Squash on Amazon United Kingdom. The top 5 Orange Squash products take 52% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Orange Squash?

Orange Squash buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Orange Squash niche?

Orange Squash sells for £3.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.87–£20.32. The average incumbent carries 525 reviews — the moat a new listing must climb.

Orange Squash

brand-locked demand (top 5 brands take 98% of clicks) — Orange Squash doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Orange Squash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Squash is a £68K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.

Orange Squash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +36.5% over the last 90 days and 19.2% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr30K

Search volume / yr+36.5%91K

Conversion rate19.2%

Avg price£3.89

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 54

Top-5 product click share52%

Open market2%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Top Orange Squash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Robinsons Fruit & Barley Peach Squash 1L

Price: £1.04
Rating: 4.7/5
Reviews: 1,208
Age: 10y ago

Robinsons Fruit Creations Real Fruit Squash Low Calorie Zesty Orange and Mango 1 Litre Bottle

Price: £1.23
Rating: 4.7/5
Reviews: 440
Age: 8y ago

Robinsons Fruit Creations Real Fruit Squash 1L Peach and Raspberry

Price: £1.34
Rating: 4.7/5
Reviews: 839
Age: 8y ago

Robinsons Fruit Creations Real Fruit Squash Lemon and Raspberry 1L Bottle (Pack of 1)

Price: £1.44
Rating: 4.5/5
Reviews: 539
Age: 4y ago

Robinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L

Price: £1.57
Rating: 4.3/5
Reviews: 41
Age: 4mo ago

Newest

by launch date

Robinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L

Price: £1.57
Rating: 4.3/5
Reviews: 41
Age: 4mo ago

GLUG! 100% Peach Fruit Juice Healthy Juice Drink With No Added Sugar (12X320ML)

Price: £17.46
Rating: 4.7/5
Reviews: 37
Age: 12mo ago

Little Mixers White Peach Purée (1kg)

Price: £9.60
Rating: 4.0/5
Reviews: 38
Age: 1y ago

Robinsons Fruit Creations Tangy Apple & Rhubarb 1L Bottle

Price: £1.65
Rating: 4.5/5
Reviews: 240
Age: 2y ago

Strike Peach Drink Juice fruit juice 1000 Mililiter x 3 Pieces

Price: £9.93
Rating: 4.6/5
Reviews: 3
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

Robinsons88%
Morrisons4%
GLUG!2%
Generic2%
Pago1%
LITTLE MIXERS1%
Open — no brand owns it (1 brand, 1%)

Orange Squash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR19.2%Products23Brands7Top 5 Brands98%OOS Rate0.0%Rating4.6★Reviews525Avg BSR#107

Peak months: Aug, Sep · busiest ÷ quietest = 3.7×

Top Orange Squash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

robinsons fruit creations31K/yr +55.4%19.0% conv.
peach juice20K/yr +35.5%4.4% conv.
peach squash13K/yr +2.5%17.6% conv.
fruit creations6K/yr +43.4%26.7% conv.
robinsons fruit and barley squash3K/yr +88.3%11.9% conv.
peach drink4K/yr +35.9%1.5% conv.
robinsons creations3K/yr +45.0%23.7% conv.
fruit and barley3K/yr +24.3%15.1% conv.
peach cordial3K/yr +24.7%9.2% conv.
robinsons peach2K/yr -2.6%15.8% conv.

What reviews say buyers love and hate about Orange Squash

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall30%

“it tastes lovely”

Flavor21%

“The flavour is rich”

Value For Money12%

“Excellent value”

Freshness8%

“It is refreshing”

Quality-Overall7%

“The quality is perfect with every can tasting as good as the previous”

What buyers complain about

72% of reviews

Taste-Overall22%

“Disgusting taste”

Value For Money18%

“Not Worth It”

Flavor8%

“Absolutely gutted Robinson's seem to have discontinued this flavour”

Sweetness7%

“Too much sugar”

Size-Overall6%

“I was a little shocked at how tiny the bottle was”

Common Orange Squash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Squash 49/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +36.5% over the last 90 days.