Orange Squash
FailThe top 5 brands take 98% of clicks, so Orange Squash is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £68K/yr91K searches / yr
- 90-day growth
- +36.5%search demand this quarter
- Competition
- 52%top-5 click share · 7 brands · 54 sellers
Flapen Score
Orange Squash against its category
The dotted line is the Grocery average. Past it, Orange Squash is stronger. Inside it, weaker.
Market
The Orange Squash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Orange Squash 91K times last year and spent an estimated £68K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
19.2% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +36.5%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £68Ka year
- Peak month
- September3.7× the quietest month
- Top search term
- robinsons fruit creations31K searches a year
02 · Price
A sale here is worth £3.89.
Listings sell for £3.89 on average, from £0.87 to £20.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £3.89 that is £3K to £4K a year per listing.
- Average price
- £3.89under the $15 to $100 sweet spot
- Price range
- £0.87–£20.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Beverage Syrups & Concentrates. It carries 525 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Beverage Syrups & Concentrates
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 525per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Orange Squash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Robinsons Fruit & Barley Peach Squash 1L
- Price
- £1.04
- Rating
- 4.7/5
- Reviews
- 1,208
- Age
- 10y ago
Robinsons Fruit Creations Real Fruit Squash Low Calorie Zesty Orange and Mango 1 Litre Bottle
- Price
- £1.23
- Rating
- 4.7/5
- Reviews
- 440
- Age
- 8y ago
Robinsons Fruit Creations Real Fruit Squash 1L Peach and Raspberry
- Price
- £1.34
- Rating
- 4.7/5
- Reviews
- 839
- Age
- 8y ago
Robinsons Fruit Creations Real Fruit Squash Lemon and Raspberry 1L Bottle (Pack of 1)
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 539
- Age
- 4y ago
Robinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L
- Price
- £1.57
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 4mo ago
Trending
90-day click momentum
Robinsons Fruit Creations Real Fruit Squash Low Calorie Exotic Pineapple Mango and Passion Fruit 1 Litre
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 8y ago
Robinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L
- Price
- £1.57
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 4mo ago
Robinsons Fruit & Barley with Vitamins Summer Fruits Squash 1L
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 13y ago
Robinsons Fruit & Barley Orange Squash 1L
- Price
- £0.87
- Rating
- 4.7/5
- Reviews
- 757
- Age
- 10y ago
Robinsons Fruit Creations Real Fruit Squash Lemon and Raspberry 1L Bottle (Pack of 1)
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 539
- Age
- 4y ago
Newest
by launch dateRobinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L
- Price
- £1.57
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 4mo ago
GLUG! 100% Peach Fruit Juice Healthy Juice Drink With No Added Sugar (12X320ML)
- Price
- £17.46
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 12mo ago
Little Mixers White Peach Purée (1kg)
- Price
- £9.60
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago
Robinsons Fruit Creations Tangy Apple & Rhubarb 1L Bottle
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 2y ago
Strike Peach Drink Juice fruit juice 1000 Mililiter x 3 Pieces
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
54
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
1%
- Robinsons88%
- Morrisons4%
- GLUG!2%
- Generic2%
- Pago1%
- LITTLE MIXERS1%
- Open — no brand owns it (1 brand, 1%)
Demand
Orange Squash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.7×
Search terms
Top Orange Squash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- robinsons fruit creations31K/yr
- peach juice20K/yr
- peach squash13K/yr
- fruit creations6K/yr
- robinsons fruit and barley squash3K/yr
- peach drink4K/yr
- robinsons creations3K/yr
- fruit and barley3K/yr
- peach cordial3K/yr
- robinsons peach2K/yr
Reviews and returns
What reviews say buyers love and hate about Orange Squash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disgusting taste
Artificial taste
Tastes like chemicals
Not Worth It
very expensive
Waste of money
Absolutely gutted Robinson's seem to have discontinued this flavour
Horrible flavor
Worse flavour of squash robinsons has ever brought out
Too much sugar
Far to sweet for me
It tastes like overly sweet
I was a little shocked at how tiny the bottle was
large bottle
Very small bottle
Love
it tastes lovely
Awesome tasting drink as usual
Amazing taste
The flavour is rich
Refreshing flavour
Great Flavour
Excellent value
Decent price
Good Price
It is refreshing
refreshing nice taste
Taste is fresh and enjoyable, and you can vary by adding more or less concentrate or water
The quality is perfect with every can tasting as good as the previous
Good quality product
Good quality and shelf life
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Squash questions
Answered from the same tracked data.