orange squash
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Review moat
Good524.52avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£0.87–£20.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£68K£68K/yr · 91K searches
Avg price
Bad£3.89avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, orange squash is a £68K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
orange squash market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £97K–£117K
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
54
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
1%
- Robinsons88%
- Morrisons4%
- GLUG!2%
- Generic2%
- Pago1%
- LITTLE MIXERS1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 3.7×
Top orange squash search terms
- robinsons fruit creations31K/yr
- peach juice20K/yr
- peach squash13K/yr
- fruit creations6K/yr
- robinsons fruit and barley squash3K/yr
- peach drink4K/yr
- robinsons creations3K/yr
- fruit and barley3K/yr
- peach cordial3K/yr
- robinsons peach2K/yr
Top orange squash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Robinsons Fruit & Barley Peach Squash 1L
Robinsons£1.044.7★1,208 rev
Robinsons Fruit Creations Real Fruit Squash Low Calorie Zesty Orange and Mango 1 Litre Bottle
Robinsons£1.234.7★440 rev
Robinsons Fruit Creations Real Fruit Squash 1L Peach and Raspberry
Robinsons£1.344.7★839 rev
Robinsons Fruit Creations Real Fruit Squash Lemon and Raspberry 1L Bottle (Pack of 1)
Robinsons£1.444.5★539 rev
Robinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L
Robinsons£1.574.3★41 rev
Newest
by launch dateRobinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L
Robinsons£1.5741 rev
GLUG! 100% Peach Fruit Juice Healthy Juice Drink With No Added Sugar (12X320ML)
GLUG!£17.4637 rev
Little Mixers White Peach Purée (1kg)
LITTLE MIXERS£9.6038 rev
Robinsons Fruit Creations Tangy Apple & Rhubarb 1L Bottle
Robinsons£1.65240 rev
Strike Peach Drink Juice fruit juice 1000 Mililiter x 3 Pieces
Generic£9.933 rev
Trending
90-day click momentum
Robinsons Fruit Creations Real Fruit Squash Low Calorie Exotic Pineapple Mango and Passion Fruit 1 Litre
Robinsons£1.414.6★
Robinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L
Robinsons£1.574.3★
Robinsons Fruit & Barley with Vitamins Summer Fruits Squash 1L
Robinsons£1.684.6★
Robinsons Fruit & Barley Orange Squash 1L
Robinsons£0.874.7★
Robinsons Fruit Creations Real Fruit Squash Lemon and Raspberry 1L Bottle (Pack of 1)
Robinsons£1.444.5★
What buyers say about orange squash
What buyers praise and complain about, mined from review topics.What buyers love
“it tastes lovely”
“The flavour is rich”
“Excellent value”
“It is refreshing”
“The quality is perfect with every can tasting as good as the previous”
“Chilling it enhances the sweetness”
“just right size”
“easy to store”
“Convenient little bottle to carry around”
“As described”
What buyers complain about
“Disgusting taste”
“Not Worth It”
“Absolutely gutted Robinson's seem to have discontinued this flavour”
“Too much sugar”
“I was a little shocked at how tiny the bottle was”
“but there is a relatively strong artificial sweetener aftertaste”
“Very weak”
“Smelled awful”
“Robinson diluted juice”
“Would never had bought it I'd know all the ingredients in it”
Common questions
- Is orange squash profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the orange squash niche?
- 7 brands and 54 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in orange squash?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- When does demand for orange squash peak?
- Demand peaks in Aug–Sep; the busiest month runs 3.7× the quietest.
- What does it cost to enter the orange squash niche?
- Listings span £0.87–£20.32; the average listing price is £3.89 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.