Is orange smarties profitable to sell on Amazon United Kingdom?

The niche generates £3K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -46.3%. Flapen's verdict: Skip it (32/100).

How competitive is the orange smarties niche?

6 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in orange smarties?

Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.0%.

When does demand for orange smarties peak?

Demand peaks in Nov–Dec; the busiest month runs 7.2× the quietest.

What does it cost to enter the orange smarties niche?

Listings span £3.27–£21.51; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.

orange smarties

Skip it

A small market ($3K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible74.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.27–£21.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.42

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-46.3%

90-day search growth — must beat 0% to launch

Market size

Bad£3K

£3K/yr · 31K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, orange smarties is a £3K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

orange smarties market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £12K–£14K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,614
Page quality: 0%
Prime: 50%
Sponsored: 50%
Out of stock: 38.7%
Avg brand age: 44 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Smarties27%
SPRINKLY21%
Oerich17%
Generic14%
Kidzbuzz13%
Nestlé8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -46.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Open Trend

Top orange smarties products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smarties Orange Large Egg 188g

Smarties£7.314.5★25 rev

Chocolate Bundle With Orange & Chocolate Flavour Candy With A Candy Topping (2 Pack) - By Oerich Gift

Oerich£7.930.0★0 rev

Random Mixed Christmas Chocolate & Sweets Giant Tubess Collections - Variety of Christmas Giant Chocolate Tubess & Sweet Tubes (6 x Tubess)

Generic£21.514.5★2 rev

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)

Kidzbuzz£19.314.4★60 rev

SPRINKLY - Mini Chocolate Beans - Green - 30g

SPRINKLY£3.274.2★186 rev

Newest

by launch date

Chocolate Bundle With Orange & Chocolate Flavour Candy With A Candy Topping (2 Pack) - By Oerich Gift

Oerich£7.930 rev

7mo ago

Smarties Orange Large Egg 188g

Smarties£7.3125 rev

1y ago

Random Mixed Christmas Chocolate & Sweets Giant Tubess Collections - Variety of Christmas Giant Chocolate Tubess & Sweet Tubes (6 x Tubess)

Generic£21.512 rev

1y ago

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)

Kidzbuzz£19.3160 rev

3y ago

SPRINKLY - Polished Chocolate Balls (Large/10mm) - Orange - 30g

SPRINKLY£3.71122 rev

3y ago

What buyers say about orange smarties

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use100%

“A handy little box”

What buyers complain about

Size-Overall50%

“Small chocolate beans”

Value For Money50%

“£4 for barely a handful, absolute scam”

Common questions

Is orange smarties profitable to sell on Amazon United Kingdom?: The niche generates £3K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -46.3%. Flapen's verdict: Skip it (32/100).
How competitive is the orange smarties niche?: 6 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in orange smarties?: Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.0%.
When does demand for orange smarties peak?: Demand peaks in Nov–Dec; the busiest month runs 7.2× the quietest.
What does it cost to enter the orange smarties niche?: Listings span £3.27–£21.51; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.