Orange Smarties
FailShoppers spend an estimated $3K a year here, so Orange Smarties is a Fail.
- Flapen Score
- 32 / 100Ranks 2,867 of 2,976 Grocery niches · −14 vs the category median of 4632
- Market size
- £3K/yr31K searches / yr
- 90-day growth
- -46.3%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 19 sellers
Flapen Score
Orange Smarties against its category
The dotted line is the Grocery average. Past it, Orange Smarties is stronger. Inside it, weaker.
Market
The Orange Smarties market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Orange Smarties 31K times last year and spent an estimated £3K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -46.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £3Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- orange smarties25K searches a year
02 · Price
A sale here is worth £9.42.
Listings sell for £9.42 on average, from £3.27 to £21.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £9.42 that is £0 to £942 a year per listing.
- Average price
- £9.42under the $15 to $100 sweet spot
- Price range
- £3.27–£21.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£942
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 38.7% of listings are out of stock. The average listing ranks #1,614 within Baking Supplies. It carries 75 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 50%
- Out of stock, average day
- 38.7%
- Average rank
- #1,614in Baking Supplies
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 75per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Orange Smarties products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smarties Orange Large Egg 188g
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

Chocolate Bundle With Orange & Chocolate Flavour Candy With A Candy Topping (2 Pack) - By Oerich Gift
- Price
- £7.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Random Mixed Christmas Chocolate & Sweets Giant Tubess Collections - Variety of Christmas Giant Chocolate Tubess & Sweet Tubes (6 x Tubess)
- Price
- £21.51
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)
- Price
- £19.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago

SPRINKLY - Mini Chocolate Beans - Green - 30g
- Price
- £3.27
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 3y ago
Trending
estimated 90-day click momentum
Smarties Orange Large Egg 188g
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

Chocolate Bundle With Orange & Chocolate Flavour Candy With A Candy Topping (2 Pack) - By Oerich Gift
- Price
- £7.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Smarties Milk Chocolate Orange Large Easter Egg 226 g
- Price
- £8.89
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 4y ago

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)
- Price
- £19.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago

SPRINKLY - Mini Chocolate Beans - Green - 30g
- Price
- £3.27
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 3y ago
Newest
by launch date
Chocolate Bundle With Orange & Chocolate Flavour Candy With A Candy Topping (2 Pack) - By Oerich Gift
- Price
- £7.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Smarties Orange Large Egg 188g
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

Random Mixed Christmas Chocolate & Sweets Giant Tubess Collections - Variety of Christmas Giant Chocolate Tubess & Sweet Tubes (6 x Tubess)
- Price
- £21.51
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)
- Price
- £19.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago

SPRINKLY - Polished Chocolate Balls (Large/10mm) - Orange - 30g
- Price
- £3.71
- Rating
- 4.1/5
- Reviews
- 122
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
19
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Smarties27%
- SPRINKLY21%
- Oerich17%
- Generic14%
- Kidzbuzz13%
- Nestlé8%
- Open — no brand owns it (0%)
Demand
Orange Smarties search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Reviews and returns
What reviews say buyers love and hate about Orange Smarties
We read the reviews and the return reasons for every product selling here.
“Small chocolate beans”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Smarties questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









