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Orange Juice Fresh

Fail

Prices span $1.16–$11.35, mostly outside the sweet spot, so Orange Juice Fresh is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£119K/yr169K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
58%top-5 click share · 7 brands · 39 sellers

Flapen Score

Orange Juice Fresh against its category

The dotted line is the Grocery average. Past it, Orange Juice Fresh is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Juice Fresh market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Juice Fresh 169K times last year and spent an estimated £119K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
17.2%
Market size, estimated
£119Ka year
Peak month
December1.3× the quietest month
Top search term
fresh orange juice65K searches a year

02 · Price

A sale here is worth £4.11.

Listings sell for £4.11 on average, from £1.16 to £11.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £4.11 that is £4K to £5K a year per listing.

Average price
£4.11under the $15 to $100 sweet spot
Price range
£1.16–£11.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Juice & Smoothies. It carries 714 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#194in Juice & Smoothies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
714per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Orange Juice Fresh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

1%

  • Tropicana74%
  • INNOCENT11%
  • Morrisons8%
  • by Amazon4%
  • DON SIMON2%
  • Ocean Spray1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Orange Juice Fresh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Orange Juice Fresh search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresh orange juice65K/yr
  • tropicana44K/yr
  • tropicana orange juice22K/yr
  • pure orange juice17K/yr
  • fresh orange11K/yr
  • tropicana juice3K/yr
  • fresh orange juice with bits2K/yr
  • orange juice fresh2K/yr
  • fresh orange juice smooth2K/yr
  • fresh orange juice morrisons264/yr

Reviews and returns

What reviews say buyers love and hate about Orange Juice Fresh

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%+1.46

Certainly not my taste

It tastes like orange because it is orange

Expensive and just tastes same as cheaper products

Value For Money13%+1.67

Pricey

More expensive

Expensive

Flavor10%−0.05

It's water that's Mildly flavoured

mixed flavors dont always work

Artificial tasting too weak

Sour6%−0.04

Hit and miss, can be very sour

We found all six containers of the Tropicana Orange fruit juice to be a little sour in taste

Quality-Overall6%+0.26

Very poor quality juice

I wasnt expecting it to be high quality

very poor quality juice

Love

Taste-Overall34%+1.46

Tasty and fresh as always

I like that it doesnt taste overly artificial

Good taste

Value For Money16%+1.67

worth it

Good price

Great value

Quality-Overall11%+0.26

good-quality juice

Great quality orange juice

Excellent quality

Freshness8%+0.23

Very Refreshing

The juice tastes fresh and has a nice balance of sweetness and tanginess

Cool fresh with ice

Flavor5%−0.05

Good flavour

Great juice, good flavour

So natural and thirst quenching flavour and my family's favourite juice

FAQ

Common Orange Juice Fresh questions

Answered from the same tracked data.