orange juice
Worth a lookShows searches that convert (23.6% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible23.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£626K£626K/yr · 759K searches
Review moat
Good1,031.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Price range
Okay£1.01–£19.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.49avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, orange juice is a £626K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
orange juice market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- £698K–£873K
- units × avg price
- Conversion rate
- 23.6%
- Avg BSR
- #1,401
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 18%
- Out of stock
- 2.6%
- Avg brand age
- 71 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
44
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
1%
- Morrisons32%
- Tropicana30%
- INNOCENT22%
- by Amazon13%
- Ocean Spray1%
- Eager1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top orange juice search terms
- orange juice501K/yr
- fresh orange juice65K/yr
- tropicana44K/yr
- innocent56K/yr
- innocent juice23K/yr
- tropicana orange juice22K/yr
- pure orange juice17K/yr
- fresh orange11K/yr
- smooth orange juice6K/yr
- orange juice smooth6K/yr
Top orange juice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Orange Juice from Concentrate 1L High in Vitamin C
by Amazon£1.204.4★1,950 rev
Tropicana - Smooth Orange Fruit Juice - Award Winning 100% Pressed Pure Orange Juice No Added Sugar with Vitamin C - Squeezed Hand Picked - Breakfast Drinks - 1.5L
Tropicana£3.134.7★747 rev
Morrisons Smooth Orange Juice From Concentrate 1L
Morrisons£1.864.5★1,673 rev
Morrisons 100% Orange Juice Smooth 1.5L Bottle
Morrisons£3.194.6★3,323 rev
Innocent Orange Juice 1.35L
INNOCENT£3.564.7★819 rev
Newest
by launch date
Morrisons Savers Orange Juice Drink 1l
Morrisons£1.0143 rev
Tropicana Pure Smooth Orange Juice with Bits Long Life 250ml x 12
Tropicana£8.24729 rev
Tropicana Pure Smooth Orange Juice with Bits Long Life 850ml x 6
Tropicana£10.3647 rev
Innocent Smooth Orange Juice 1.75L Pack of 1
INNOCENT£3.92304 rev
by Amazon Orange Juice from Concentrate 1L High in Vitamin C
by Amazon£1.201,950 rev
Trending
90-day click momentumMorrisons Savers Orange Juice Drink 1l
Morrisons£1.013.7★
Tropicana Pure Smooth Orange Juice with Bits Long Life 850ml x 6
Tropicana£10.364.7★
innocent Pure Orange Juice Smooth 900ml
INNOCENT£2.384.6★
Tropicana Tropical 1.5L
Tropicana£3.174.7★
Innocent Orange Juice with Bits 900ml 100 Percent Recyclable Bottle - Made from Nothing But Juicy Oranges We Never Ever Add Sugar
INNOCENT£2.554.6★
What buyers say about orange juice
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty and fresh as always”
“well worth buying”
“Very Refreshing”
“good-quality juice”
“Good flavour”
“Just the right size to carry in your bag”
“Healthy and Delicious”
“The juice tastes fresh and has a nice balance of sweetness and tanginess”
“Lasts a while”
“As described”
What buyers complain about
“Expensive”
“a bit watery taste”
“Watery”
“It's water that's Mildly flavoured”
“Hit and miss, can be very sour”
“Very poor quality juice”
“Doesn't last long once opened”
“A Murky grey orange”
“Too much sugar”
“It's very orangy”
Common questions
- Is orange juice profitable to sell on Amazon United Kingdom?
- The niche generates £626K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the orange juice niche?
- 8 brands and 44 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in orange juice?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Dilute/Watery. The return rate is 0.0%.
- When does demand for orange juice peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the orange juice niche?
- Listings span £1.01–£19.77; the average listing price is £3.49 (sweet spot $15–$100). The average incumbent carries 1,031 reviews — the moat a new listing must climb.