How competitive is the Orange Juice niche on Amazon United Kingdom?

8 brands and 44 sellers compete in Orange Juice on Amazon United Kingdom. The top 5 Orange Juice products take 45% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Orange Juice?

Orange Juice buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Orange Juice niche?

Orange Juice sells for £3.49 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.01–£19.77. The average incumbent carries 1,031 reviews — the moat a new listing must climb.

Orange Juice

Orange Juice shows searches that convert (23.6% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Orange Juice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Juice is a £626K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 53/100.

Orange Juice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.8% over the last 90 days and 23.6% of searches end in a purchase.

£626K

revenue / yr

Units sold / yr250K

Search volume / yr+4.8%759K

Conversion rate23.6%

Avg price£3.49

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 44

Top-5 product click share45%

Open market3%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Top Orange Juice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Orange Juice from Concentrate 1L High in Vitamin C

Price: £1.20
Rating: 4.4/5
Reviews: 1,950
Age: 4y ago

Tropicana - Smooth Orange Fruit Juice - Award Winning 100% Pressed Pure Orange Juice No Added Sugar with Vitamin C - Squeezed Hand Picked - Breakfast Drinks - 1.5L

Price: £3.13
Rating: 4.7/5
Reviews: 747
Age: 5y ago

Morrisons Smooth Orange Juice From Concentrate 1L

Price: £1.86
Rating: 4.5/5
Reviews: 1,673
Age: 12y ago

Morrisons 100% Orange Juice Smooth 1.5L Bottle

Price: £3.19
Rating: 4.6/5
Reviews: 3,323
Age: 9y ago

Innocent Orange Juice 1.35L

Price: £3.56
Rating: 4.7/5
Reviews: 819
Age: 13y ago

Newest

by launch date

Morrisons Savers Orange Juice Drink 1l

Price: £1.01
Rating: 3.7/5
Reviews: 43
Age: 10mo ago

Tropicana Pure Smooth Orange Juice with Bits Long Life 250ml x 12

Price: £8.24
Rating: 4.8/5
Reviews: 729
Age: 1y ago

Tropicana Pure Smooth Orange Juice with Bits Long Life 850ml x 6

Price: £10.36
Rating: 4.7/5
Reviews: 47
Age: 1y ago

Innocent Smooth Orange Juice 1.75L Pack of 1

Price: £3.92
Rating: 4.7/5
Reviews: 304
Age: 4y ago

by Amazon Orange Juice from Concentrate 1L High in Vitamin C

Price: £1.20
Rating: 4.4/5
Reviews: 1,950
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

Morrisons32%
Tropicana30%
INNOCENT22%
by Amazon13%
Ocean Spray1%
Eager1%
Open — no brand owns it (2 brands, 1%)

Orange Juice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume759KCVR23.6%Products33Brands8Top 5 Brands97%OOS Rate2.6%Rating4.5★Reviews1,031Avg BSR#1,401

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Orange Juice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

orange juice501K/yr +5.2%22.8% conv.
fresh orange juice65K/yr +15.2%12.1% conv.
tropicana44K/yr +26.4%13.3% conv.
innocent56K/yr -17.0%4.8% conv.
innocent juice23K/yr +13.8%9.1% conv.
tropicana orange juice22K/yr -19.1%6.8% conv.
pure orange juice17K/yr +8.3%8.2% conv.
fresh orange11K/yr +6.8%13.1% conv.
smooth orange juice6K/yr -6.6%15.1% conv.
orange juice smooth6K/yr +11.9%18.1% conv.

What reviews say buyers love and hate about Orange Juice

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Taste-Overall32%

“Tasty and fresh as always”

Value For Money15%

“well worth buying”

Freshness12%

“Very Refreshing”

Quality-Overall9%

“good-quality juice”

Flavor7%

“Good flavour”

What buyers complain about

73% of reviews

Value For Money18%

“Expensive”

Taste-Overall15%

“a bit watery taste”

Dilute/Watery7%

“Watery”

Flavor7%

“It's water that's Mildly flavoured”

Sour6%

“Hit and miss, can be very sour”

Common Orange Juice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Juice 53/100 on Amazon United Kingdom — Worth a look. The niche generates £626K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +4.8% over the last 90 days.