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Orange Juice

Maybe

Buyers convert on 23.6% of searches. But the top 5 brands take 97% of clicks, so Orange Juice is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£626K/yr759K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
45%top-5 click share · 8 brands · 44 sellers

Flapen Score

Orange Juice against its category

The dotted line is the Grocery average. Past it, Orange Juice is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Juice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Juice 759K times last year and spent an estimated £626K. The top 5 brands take 97% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

23.6% of searches ended in a purchase last week.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £626K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
23.6%
Market size, estimated
£626Ka year
Peak month
December1.4× the quietest month
Top search term
orange juice501K searches a year

02 · Price

A sale here is worth £3.49.

Listings sell for £3.49 on average, from £1.01 to £19.77. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £3.49 that is £21K to £28K a year per listing.

Average price
£3.49under the $15 to $100 sweet spot
Price range
£1.01–£19.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£21K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,401 within Juice & Smoothies. It carries 1,031 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#1,401in Juice & Smoothies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,031per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Orange Juice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

44

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

1%

  • Morrisons32%
  • Tropicana30%
  • INNOCENT22%
  • by Amazon13%
  • Ocean Spray1%
  • Eager1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Orange Juice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Orange Juice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange juice501K/yr
  • fresh orange juice65K/yr
  • tropicana44K/yr
  • innocent56K/yr
  • innocent juice23K/yr
  • tropicana orange juice22K/yr
  • pure orange juice17K/yr
  • fresh orange11K/yr
  • smooth orange juice6K/yr
  • orange juice smooth6K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Juice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+0.25

Expensive

More expensive

Pricey

Taste-Overall15%+1.22

a bit watery taste

not the same taste

It tastes like orange because it is orange

Dilute/Watery7%−0.07

Watery

Very watery taste

It's water that's Mildly flavoured

Flavor7%

It's water that's Mildly flavoured

mixed flavors dont always work

Distinct flavour of having been stored overlong at some point in process

Sour6%−0.05

Hit and miss, can be very sour

We found all six containers of the Tropicana Orange fruit juice to be a little sour in taste

Love

Taste-Overall32%+1.22

Tasty and fresh as always

Good taste

I like that it doesnt taste overly artificial

Value For Money15%+0.25

well worth buying

Good price

Good value for money

Freshness12%+1.12

Very Refreshing

Fresh under refreshing right out of the fridge

Fresh orange juice

Quality-Overall9%

good-quality juice

Excellent quality

As described, good value deccent quality

Flavor7%

Good flavour

Great juice, good flavour

The flavour is really refreshing

FAQ

Common Orange Juice questions

Answered from the same tracked data.