How competitive is the Orange Gin niche on Amazon United Kingdom?

6 brands and 53 sellers compete in Orange Gin on Amazon United Kingdom. The top 5 Orange Gin products take 64% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Orange Gin?

Orange Gin buyers on Amazon United Kingdom complain most about Taste-Overall, Alcohol Flavor, Bitter, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Orange Gin niche?

Orange Gin sells for £14.30 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £9.39–£20.03. The average incumbent carries 3,847 reviews — the moat a new listing must climb.

Orange Gin

Orange Gin shows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Orange Gin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Gin is a £298K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Orange Gin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +31.6% over the last 90 days and 10.9% of searches end in a purchase.

£298K

revenue / yr

Units sold / yr25K

Search volume / yr+31.6%191K

Conversion rate10.9%

Avg price£14.30

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers6 · 53

Top-5 product click share64%

Open market4%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Top Orange Gin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aber Falls Orange Marmalade Gin 70cl (Packaging may vary)

Price: £14.71
Rating: 4.8/5
Reviews: 3,296
Age: 8y ago

Tanqueray Flor De Sevilla Gin | 41.3% vol | 70cl | Zesty & Citrus Flavoured | Notes of Seville Orange & Botanicals | Enjoy with Ice & Tonic

Price: £17.67
Rating: 4.8/5
Reviews: 11,548
Age: 8y ago

Beefeater Blood Orange Flavoured Gin 70cl

Price: £14.25
Rating: 4.8/5
Reviews: 10,551
Age: 7y ago

Beefeater London Dry Gin 70cl

Price: £14.45
Rating: 4.8/5
Reviews: 10,551
Age: 10y ago

Malfy Arancia Sicilian Blood Orange Flavoured Gin | 41% ABV | 70cl | Flavoured Italian Gin | Orange Blossom Notes | Background Notes of Juniper | Orange Flavoured Gin Inspired by the Amalfi Coast

Price: £18.88
Rating: 4.8/5
Reviews: 5,626
Age: 8y ago

Newest

by launch date

Aber Falls | Rhubarb & Ginger | Gin Liqueur | 70cl

Price: £10.13
Rating: 4.7/5
Reviews: 90
Age: 1y ago

Aber Falls | Wild Raspberry | Gin Liqueur | 70cl

Price: £10.03
Rating: 4.6/5
Reviews: 99
Age: 1y ago

Aber Falls Welsh Vodka

Price: £13.16
Rating: 4.3/5
Reviews: 183
Age: 1y ago

Aber Falls | Pistachio Cream Liqueur | 70cl

Price: £9.84
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Aber Falls Distillery Welsh Dry Gin 70 cl

Price: £14.35
Rating: 4.7/5
Reviews: 88
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Aber Falls47%
Beefeater19%
Tanqueray18%
Malfy7%
Gordon's5%
Whitley Neill4%

Orange Gin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume191KCVR10.9%Products16Brands6Top 5 Brands96%OOS Rate6.1%Rating4.7★Reviews3,847Avg BSR#64

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Top Orange Gin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

orange gin46K/yr +5.8%9.0% conv.
aber falls gin19K/yr +221.2%11.6% conv.
aber falls27K/yr +20.1%7.2% conv.
blood orange gin24K/yr +23.6%8.4% conv.
beefeater gin21K/yr +16.5%7.7% conv.
tanqueray sevilla gin16K/yr +41.6%14.3% conv.
marmalade gin7K/yr +46.0%12.5% conv.
beefeater gin 1 litre5K/yr +14.3%2.4% conv.
seville orange gin4K/yr +106.1%12.6% conv.
beefeater5K/yr +6.0%5.7% conv.

What reviews say buyers love and hate about Orange Gin

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall30%

“Flavour is nice and creamy”

Alcohol Flavor29%

“Smooth drink”

Value For Money11%

“Good value”

Flavor9%

“Flavour is nice and creamy”

Quality-Overall6%

“Decent gin”

What buyers complain about

78% of reviews

Taste-Overall32%

“Just the taste was not for me”

Alcohol Flavor12%

“This vodka is the same I'm afraid”

Bitter6%

“Seems slightly rough and rather bitter”

Flavor6%

“Nice liqueur, very smooth and moreish, the only reason I marked it down as the pistachio flavour isn't very strong”

Value For Money5%

“yes it is more expensive”

Common Orange Gin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Gin 50/100 on Amazon United Kingdom — Worth a look. The niche generates £298K/yr across 16 tracked products. Search demand moved +31.6% over the last 90 days.