orange gin
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.30avg listing price — sweet spot $15–$100
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Market size
Good£298K£298K/yr · 191K searches
Price range
Okay£9.39–£20.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,847.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, orange gin is a £298K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
orange gin market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £286K–£358K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 6.1%
- Avg brand age
- 80 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
53
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Aber Falls47%
- Beefeater19%
- Tanqueray18%
- Malfy7%
- Gordon's5%
- Whitley Neill4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
Top orange gin search terms
- orange gin46K/yr
- aber falls gin19K/yr
- aber falls27K/yr
- blood orange gin24K/yr
- beefeater gin21K/yr
- tanqueray sevilla gin16K/yr
- marmalade gin7K/yr
- beefeater gin 1 litre5K/yr
- seville orange gin4K/yr
- beefeater5K/yr
Top orange gin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aber Falls Orange Marmalade Gin 70cl (Packaging may vary)
Aber Falls£14.714.8★3,296 rev
Tanqueray Flor De Sevilla Gin | 41.3% vol | 70cl | Zesty & Citrus Flavoured | Notes of Seville Orange & Botanicals | Enjoy with Ice & Tonic
Tanqueray£17.674.8★11,548 rev
Beefeater Blood Orange Flavoured Gin 70cl
Beefeater£14.254.8★10,551 rev
Beefeater London Dry Gin 70cl
Beefeater£14.454.8★10,551 rev
Malfy Arancia Sicilian Blood Orange Flavoured Gin | 41% ABV | 70cl | Flavoured Italian Gin | Orange Blossom Notes | Background Notes of Juniper | Orange Flavoured Gin Inspired by the Amalfi Coast
Malfy£18.884.8★5,626 rev
Newest
by launch date
Aber Falls | Rhubarb & Ginger | Gin Liqueur | 70cl
Aber Falls£10.1390 rev
Aber Falls | Wild Raspberry | Gin Liqueur | 70cl
Aber Falls£10.0399 rev
Aber Falls Welsh Vodka
Aber Falls£13.16183 rev
Aber Falls | Pistachio Cream Liqueur | 70cl
Aber Falls£9.84126 rev
Aber Falls Distillery Welsh Dry Gin 70 cl
Aber Falls£14.3588 rev
Trending
90-day click momentum
Tanqueray Flor de Sevilla Gin & Tonic | 6.5% vol | 12 x 250ml | Ready to Drink Cans | Bittersweet Taste of Seville Oranges & Tanqueray London Dry Gin | Mixed with Tonic
Tanqueray£17.234.7★
Aber Falls Distillery Welsh Dry Gin 70 cl
Aber Falls£14.354.7★
Aber Falls Orange Marmalade Gin 70cl (Packaging may vary)
Aber Falls£14.714.8★
Aber Falls Welsh Vodka
Aber Falls£13.164.3★
Beefeater Pink Strawberry Flavoured Gin 70 cl
Beefeater£13.954.8★
What buyers say about orange gin
What buyers praise and complain about, mined from review topics.What buyers love
“Flavour is nice and creamy”
“Smooth drink”
“Good value”
“Flavour is nice and creamy”
“Decent gin”
“Bought as a gift and gratefully received”
“Very smooth with sweet undertones”
“Easy drinking really affordable”
“So refreshing”
“Delicious bitter orange flavour of gin”
What buyers complain about
“Just the taste was not for me”
“This vodka is the same I'm afraid”
“Seems slightly rough and rather bitter”
“Nice liqueur, very smooth and moreish, the only reason I marked it down as the pistachio flavour isn't very strong”
“yes it is more expensive”
“Boiled sweet in liquid form 👎 Sickly sweet”
“And a lower alcohol content than gin alone”
“Smells and tastes like bells 8yr old,nicer as its going down though, overpriced, i think £25 per litre max”
“Taste is very artificial”
“Not the best”
Common questions
- Is orange gin profitable to sell on Amazon United Kingdom?
- The niche generates £298K/yr across 16 tracked products. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the orange gin niche?
- 6 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in orange gin?
- Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Bitter. The return rate is 0.3%.
- When does demand for orange gin peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the orange gin niche?
- Listings span £9.39–£20.03; the average listing price is £14.30 (sweet spot $15–$100). The average incumbent carries 3,847 reviews — the moat a new listing must climb.