orange food colouring
Skip itPrices mostly outside the sweet spot ($2.55–$6.70) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,632.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Avg price
Bad£3.78avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 31K searches
Price range
Bad£2.55–£6.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, orange food colouring is a £26K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
orange food colouring market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £23K–£30K
- units × avg price
- Conversion rate
- 22.3%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
27
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
9%
- Sugarflair Colours37%
- Belissia23%
- Wilton12%
- Colour Splash7%
- Rainbow Dust7%
- Colour Mill5%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -14.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.3×
Top orange food colouring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sugarflair Essentials Orange Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£2.884.4★379 rev
Belissia Liquid Food Colouring Orange 10ml for Baking and Cooking
Belissia£3.274.4★16,518 rev
Wilton Icing Colour Orange 28 Gram
Wilton£3.074.6★345 rev
Colour Splash Food Colouring Gel | Orange | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Orange 25g
Colour Splash£3.024.6★5,199 rev
Rainbow Dust ProGel Professional Food Colouring Orange 25g
Rainbow Dust£3.804.6★8,658 rev
Newest
by launch date
VIVID Orange Food Colouring 30ml - Professional Strength Edible Liquid Dye for Baking Cake Decorating Icing & Fondant - Concentrated Food Grade Colouring - Made in UK
Honeyberry£5.0218 rev
Sugarflair Essentials Orange Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£2.88379 rev
Sugarflair Essentials Orange Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable
Sugarflair Colours£2.62133 rev
Colour Mill Oil Based Food Colouring Orange - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts - 20 ml
Colour Mill£5.27541 rev
Belissia Liquid Food Colouring Orange 10ml for Baking and Cooking
Belissia£3.2716,518 rev
Trending
90-day click momentum
ProGel Concentrated Paste Food Colouring - Orange
Homos£3.084.5★
VIVID Orange Food Colouring 30ml - Professional Strength Edible Liquid Dye for Baking Cake Decorating Icing & Fondant - Concentrated Food Grade Colouring - Made in UK
Honeyberry£5.024.1★
Wilton Icing Colour Orange 28 Gram
Wilton£3.074.6★
Preema Deep Orange Food Colour - 25g
Preema£3.294.6★
Sugarflair Essentials Orange Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable
Sugarflair Colours£2.624.5★
What buyers say about orange food colouring
What buyers praise and complain about, mined from review topics.What buyers love
“Wilton - quality colours”
“Great food colouring with no yucky taste”
“They are affordable too”
“Its so easy to use”
Common questions
- Is orange food colouring profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 14 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the orange food colouring niche?
- 10 brands and 27 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- When does demand for orange food colouring peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 8.3× the quietest.
- What does it cost to enter the orange food colouring niche?
- Listings span £2.55–£6.70; the average listing price is £3.78 (sweet spot $15–$100). The average incumbent carries 3,633 reviews — the moat a new listing must climb.