Orange Food Colouring
FailPrices span $2.55–$6.70, mostly outside the sweet spot, so Orange Food Colouring is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £26K/yr31K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 27 sellers
Flapen Score
Orange Food Colouring against its category
The dotted line is the Grocery average. Past it, Orange Food Colouring is stronger. Inside it, weaker.
Market
The Orange Food Colouring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Orange Food Colouring 31K times last year and spent an estimated £26K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 22.3% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 22.3%
- Market size, estimated
- £26Ka year
- Peak month
- October8.3× the quietest month
- Top search term
- orange food colouring27K searches a year
02 · Price
A sale here is worth £3.78.
Listings sell for £3.78 on average, from £2.55 to £6.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £3.78 that is £945 to £2K a year per listing.
- Average price
- £3.78under the $15 to $100 sweet spot
- Price range
- £2.55–£6.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £945–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Baking Supplies. It carries 3,633 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #121in Baking Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,633per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Orange Food Colouring products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sugarflair Essentials Orange Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Belissia Liquid Food Colouring Orange 10ml for Baking and Cooking
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 3y ago

Wilton Icing Colour Orange 28 Gram
- Price
- £3.07
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 7y ago

Colour Splash Food Colouring Gel | Orange | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Orange 25g
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago

Rainbow Dust ProGel Professional Food Colouring Orange 25g
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 8,658
- Age
- 13y ago
Trending
estimated 90-day click momentum
ProGel Concentrated Paste Food Colouring - Orange
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 13y ago

VIVID Orange Food Colouring 30ml - Professional Strength Edible Liquid Dye for Baking Cake Decorating Icing & Fondant - Concentrated Food Grade Colouring - Made in UK
- Price
- £5.02
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago

Wilton Icing Colour Orange 28 Gram
- Price
- £3.07
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 7y ago

Preema Deep Orange Food Colour - 25g
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 12y ago

Sugarflair Essentials Orange Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable
- Price
- £2.62
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 1y ago
Newest
by launch date
VIVID Orange Food Colouring 30ml - Professional Strength Edible Liquid Dye for Baking Cake Decorating Icing & Fondant - Concentrated Food Grade Colouring - Made in UK
- Price
- £5.02
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago

Sugarflair Essentials Orange Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Sugarflair Essentials Orange Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable
- Price
- £2.62
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 1y ago

Colour Mill Oil Based Food Colouring Orange - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts - 20 ml
- Price
- £5.27
- Rating
- 4.7/5
- Reviews
- 541
- Age
- 2y ago

Belissia Liquid Food Colouring Orange 10ml for Baking and Cooking
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
27
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
9%
- Sugarflair Colours37%
- Belissia23%
- Wilton12%
- Colour Splash7%
- Rainbow Dust7%
- Colour Mill5%
- Open — no brand owns it (4 brands, 9%)
Demand
Orange Food Colouring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.3×
Reviews and returns
What reviews say buyers love and hate about Orange Food Colouring
We read the reviews and the return reasons for every product selling here.
“Wilton - quality colours”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Food Colouring questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









