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Orange Food Colouring

Fail

Prices span $2.55–$6.70, mostly outside the sweet spot, so Orange Food Colouring is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£26K/yr31K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
74%top-5 click share · 10 brands · 27 sellers

Flapen Score

Orange Food Colouring against its category

The dotted line is the Grocery average. Past it, Orange Food Colouring is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Food Colouring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Food Colouring 31K times last year and spent an estimated £26K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

22.3% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
22.3%
Market size, estimated
£26Ka year
Peak month
October8.3× the quietest month
Top search term
orange food colouring27K searches a year

02 · Price

A sale here is worth £3.78.

Listings sell for £3.78 on average, from £2.55 to £6.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £3.78 that is £945 to £2K a year per listing.

Average price
£3.78under the $15 to $100 sweet spot
Price range
£2.55–£6.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£945–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Baking Supplies. It carries 3,633 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Baking Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,633per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Orange Food Colouring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Sugarflair Colours37%
  • Belissia23%
  • Wilton12%
  • Colour Splash7%
  • Rainbow Dust7%
  • Colour Mill5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Orange Food Colouring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.3×

Reviews and returns

What reviews say buyers love and hate about Orange Food Colouring

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Color61%0.00

Wilton - quality colours

The colour was so vibrant

Very vibrant colour, amazing

Taste-Overall17%

Great food colouring with no yucky taste

Value For Money11%

They are affordable too

Ease Of Use11%

Its so easy to use

FAQ

Common Orange Food Colouring questions

Answered from the same tracked data.