How competitive is the Orange Food Colouring niche on Amazon United Kingdom?

10 brands and 27 sellers compete in Orange Food Colouring on Amazon United Kingdom. The top 5 Orange Food Colouring products take 74% of clicks and its top 5 brands hold 86% of demand.

What does it cost to enter the Orange Food Colouring niche?

Orange Food Colouring sells for £3.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.55–£6.70. The average incumbent carries 3,633 reviews — the moat a new listing must climb.

Orange Food Colouring

prices mostly outside the sweet spot ($2.55–$6.70) — Orange Food Colouring doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Orange Food Colouring profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Food Colouring is a £26K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.

Orange Food Colouring: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.8% over the last 90 days and 22.3% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr8K

Search volume / yr-14.8%31K

Conversion rate22.3%

Avg price£3.78

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 27

Top-5 product click share74%

Open market14%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Orange Food Colouring products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sugarflair Essentials Orange Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Price: £2.88
Rating: 4.4/5
Reviews: 379
Age: 1y ago

Belissia Liquid Food Colouring Orange 10ml for Baking and Cooking

Price: £3.27
Rating: 4.4/5
Reviews: 16,518
Age: 3y ago

Wilton Icing Colour Orange 28 Gram

Price: £3.07
Rating: 4.6/5
Reviews: 345
Age: 7y ago

Colour Splash Food Colouring Gel | Orange | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Orange 25g

Price: £3.02
Rating: 4.6/5
Reviews: 5,199
Age: 10y ago

Rainbow Dust ProGel Professional Food Colouring Orange 25g

Price: £3.80
Rating: 4.6/5
Reviews: 8,658
Age: 13y ago

Newest

by launch date

VIVID Orange Food Colouring 30ml - Professional Strength Edible Liquid Dye for Baking Cake Decorating Icing & Fondant - Concentrated Food Grade Colouring - Made in UK

Price: £5.02
Rating: 4.1/5
Reviews: 18
Age: 1y ago

Sugarflair Essentials Orange Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Price: £2.88
Rating: 4.4/5
Reviews: 379
Age: 1y ago

Sugarflair Essentials Orange Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable

Price: £2.62
Rating: 4.5/5
Reviews: 133
Age: 1y ago

Colour Mill Oil Based Food Colouring Orange - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts - 20 ml

Price: £5.27
Rating: 4.7/5
Reviews: 541
Age: 2y ago

Belissia Liquid Food Colouring Orange 10ml for Baking and Cooking

Price: £3.27
Rating: 4.4/5
Reviews: 16,518
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Sugarflair Colours37%
Belissia23%
Wilton12%
Colour Splash7%
Rainbow Dust7%
Colour Mill5%
Open — no brand owns it (4 brands, 9%)

Orange Food Colouring demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR22.3%Products14Brands10Top 5 Brands86%OOS Rate0.0%Rating4.5★Reviews3,633Avg BSR#121

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.3×

What reviews say buyers love and hate about Orange Food Colouring

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Color61%

“Wilton - quality colours”

Taste-Overall17%

“Great food colouring with no yucky taste”

Value For Money11%

“They are affordable too”

Ease Of Use11%

“Its so easy to use”

Common Orange Food Colouring questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Food Colouring 36/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 14 tracked products. Search demand moved -14.8% over the last 90 days.