oolong tea
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good680.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.91avg listing price — sweet spot $15–$100
Price range
Bad£4.87–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£48K£48K/yr · 68K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, oolong tea is a £48K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oolong tea market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £53K–£71K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 1.1%
- Avg brand age
- 71 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
30
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
21%
- BUTTERFLY29%
- VAHDAM13%
- YAMASAN KYOTO UJI10%
- Double Dragon9%
- BBJ9%
- Twinings8%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -26.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Top oolong tea search terms
- oolong tea42K/yr
- oolong tea bags14K/yr
- oolong tea loose leaf8K/yr
- oolong3K/yr
Top oolong tea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chinese Oolong Tea 2g x 100 bag (200g)
BUTTERFLY£7.314.5★1,339 rev
YAMASAN KYOTO UJI Japanese Oolong tea loose leaf 100% authentic made in Japan (100g)
YAMASAN KYOTO UJI£12.524.6★523 rev
Double Dragon China Oolong Tea | Pack Of 100 Premium Tea Bags | Sourced From Chinas Fujian Province | Low Caffeine & Calorie-Free | Boosts Metabolism & Rich in Antioxidants | Vegan & Gluten-Free
Double Dragon£7.424.5★160 rev
Twinings China Oolong Tea 20 ct
Twinings£8.884.5★686 rev
BBJ loose Chinese tea caddies (oolong tea)
BBJ£9.664.6★379 rev
Newest
by launch date
Oolong Fujian Loose Leaf Tea Classic Chinese Oolong Leaves (100g)
Hiip Tea£7.0851 rev
Organic Oolong Tea Bags 50 Count Unbleached Chinese Oolong Tea Bags VitalForest High Mountain Tea Tie Guan Yin Non-GMO Container Pack for Gift Set
VitalForest£8.98126 rev
Double Dragon China Oolong Tea | Pack Of 100 Premium Tea Bags | Sourced From Chinas Fujian Province | Low Caffeine & Calorie-Free | Boosts Metabolism & Rich in Antioxidants | Vegan & Gluten-Free
Double Dragon£7.42160 rev
HANFANGLING White Peach Oolong Tea Relieve Fatigue Refreshing Caffeine Alternative Promote Digestion Fresh Sweetness of White Peach and Aromatic Taste of Oolong Tea
HANFANGLING£8.73132 rev
Oolong Tea Organic Tie Guan Yin 100g (50 Cups) | China Oolong Tea Loose Leaf Organic | REPLANTEA
REPLANTEA Cuidamos tu Naturaleza£9.99248 rev
Trending
90-day click momentum
CAPACITEA Boxed Chinese Authentic Oolong Loose Leaf Tea Oolong Tea 125 Gram
CAPACITEA£5.064.3★
Organic Oolong Tea Bags 50 Count Unbleached Chinese Oolong Tea Bags VitalForest High Mountain Tea Tie Guan Yin Non-GMO Container Pack for Gift Set
VitalForest£8.984.4★
Chinese Oolong Tea 2g x 100 bag (200g)
BUTTERFLY£7.314.5★
Twinings China Oolong Tea 20 ct
Twinings£8.884.5★
VAHDAM Oolong Tea Leaves from Chinese Foothills (50+ Cups | 100gm) | Premium Long Leaf Chinese Grown Leaves| Bold & Flavourful | Brew Hot or Iced | Resealable Ziplock Pouch | Direct from Source
VAHDAM£8.764.5★
What buyers say about oolong tea
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful tea”
“Good quality leaves”
“Nice flavour”
“fresh”
“lots for the money”
“Great aroma”
“Thanks great tea tastes a bit like unsweetened sugar puffs”
“oolong tea has any health benefits too”
“well worth it i just hope it really is organic”
“Gorgeous blend”
What buyers complain about
“A bit expensive for quality”
“Not like tea in a Chinese restaurant”
“Doesnt have oolong smell and flavour”
“not flavouring or essence”
“Not close to a green oolong”
“Mrs. Doesnt work”
“Most of which are dried much more than this”
“tiny package, it is weigh less than advertised”
“wrongly advertised”
“Huge leaves”
Common questions
- Is oolong tea profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 17 tracked products. 90-day search growth is -26.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the oolong tea niche?
- 14 brands and 30 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in oolong tea?
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Smell. The return rate is 0.0%.
- When does demand for oolong tea peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the oolong tea niche?
- Listings span £4.87–£16.59; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.