How competitive is the Oolong Tea niche on Amazon United Kingdom?

14 brands and 30 sellers compete in Oolong Tea on Amazon United Kingdom. The top 5 Oolong Tea products take 63% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Oolong Tea?

Oolong Tea buyers on Amazon United Kingdom complain most about Quality-Overall, Taste-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Oolong Tea niche?

Oolong Tea sells for £8.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.87–£16.59. The average incumbent carries 681 reviews — the moat a new listing must climb.

Oolong Tea

a small market ($48K/yr) — Oolong Tea doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Oolong Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oolong Tea is a £48K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Oolong Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.2% over the last 90 days and 8.0% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr8K

Search volume / yr-26.2%68K

Conversion rate8.0%

Avg price£8.91

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers14 · 30

Top-5 product click share63%

Open market29%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Top Oolong Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Chinese Oolong Tea 2g x 100 bag (200g)

Price: £7.31
Rating: 4.5/5
Reviews: 1,339
Age: 13y ago

YAMASAN KYOTO UJI Japanese Oolong tea loose leaf 100% authentic made in Japan (100g)

Price: £12.52
Rating: 4.6/5
Reviews: 523
Age: 5y ago

Double Dragon China Oolong Tea | Pack Of 100 Premium Tea Bags | Sourced From Chinas Fujian Province | Low Caffeine & Calorie-Free | Boosts Metabolism & Rich in Antioxidants | Vegan & Gluten-Free

Price: £7.42
Rating: 4.5/5
Reviews: 160
Age: 2y ago

Twinings China Oolong Tea 20 ct

Price: £8.88
Rating: 4.5/5
Reviews: 686
Age: 6y ago

BBJ loose Chinese tea caddies (oolong tea)

Price: £9.66
Rating: 4.6/5
Reviews: 379
Age: 10y ago

Newest

by launch date

Oolong Fujian Loose Leaf Tea Classic Chinese Oolong Leaves (100g)

Price: £7.08
Rating: 4.4/5
Reviews: 51
Age: 1y ago

Organic Oolong Tea Bags 50 Count Unbleached Chinese Oolong Tea Bags VitalForest High Mountain Tea Tie Guan Yin Non-GMO Container Pack for Gift Set

Price: £8.98
Rating: 4.4/5
Reviews: 126
Age: 1y ago

Double Dragon China Oolong Tea | Pack Of 100 Premium Tea Bags | Sourced From Chinas Fujian Province | Low Caffeine & Calorie-Free | Boosts Metabolism & Rich in Antioxidants | Vegan & Gluten-Free

Price: £7.42
Rating: 4.5/5
Reviews: 160
Age: 2y ago

HANFANGLING White Peach Oolong Tea Relieve Fatigue Refreshing Caffeine Alternative Promote Digestion Fresh Sweetness of White Peach and Aromatic Taste of Oolong Tea

Price: £8.73
Rating: 4.3/5
Reviews: 132
Age: 2y ago

Oolong Tea Organic Tie Guan Yin 100g (50 Cups) | China Oolong Tea Loose Leaf Organic | REPLANTEA

Price: £9.99
Rating: 4.3/5
Reviews: 248
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

BUTTERFLY29%
VAHDAM13%
YAMASAN KYOTO UJI10%
Double Dragon9%
BBJ9%
Twinings8%

Oolong Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR8.0%Products17Brands14Top 5 Brands71%OOS Rate1.1%Rating4.4★Reviews681Avg BSR#19

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Top Oolong Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oolong tea42K/yr -22.5%6.6% conv.
oolong tea bags14K/yr -31.1%11.0% conv.
oolong tea loose leaf8K/yr -34.7%8.2% conv.
oolong3K/yr -27.5%4.8% conv.

What reviews say buyers love and hate about Oolong Tea

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall38%

“Beautiful tea”

Quality-Overall13%

“Good quality leaves”

Flavor12%

“Nice flavour”

Freshness9%

“fresh”

Value For Money8%

“lots for the money”

What buyers complain about

86% of reviews

Quality-Overall21%

“A bit expensive for quality”

Taste-Overall21%

“Not like tea in a Chinese restaurant”

Smell7%

“Doesnt have oolong smell and flavour”

Flavor7%

“not flavouring or essence”

Color7%

“Not close to a green oolong”

Common Oolong Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oolong Tea 43/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 17 tracked products. Search demand moved -26.2% over the last 90 days.