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Oolong Tea

Fail

Shoppers spend only $48K a year here, so Oolong Tea is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£48K/yr68K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
63%top-5 click share · 14 brands · 30 sellers

Flapen Score

Oolong Tea against its category

The dotted line is the Grocery average. Past it, Oolong Tea is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oolong Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oolong Tea 68K times last year and spent an estimated £48K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
8.0%
Market size, estimated
£48Ka year
Peak month
January1.6× the quietest month
Top search term
oolong tea42K searches a year

02 · Price

A sale here is worth £8.91.

Listings sell for £8.91 on average, from £4.87 to £16.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.91 that is £2K to £4K a year per listing.

Average price
£8.91under the $15 to $100 sweet spot
Price range
£4.87–£16.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #19 within Tea. It carries 681 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#19in Tea
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
681per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Oolong Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

30

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

  • BUTTERFLY29%
  • VAHDAM13%
  • YAMASAN KYOTO UJI10%
  • Double Dragon9%
  • BBJ9%
  • Twinings8%

Demand

Oolong Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Oolong Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oolong tea42K/yr
  • oolong tea bags14K/yr
  • oolong tea loose leaf8K/yr
  • oolong3K/yr

Reviews and returns

What reviews say buyers love and hate about Oolong Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.11

A bit expensive for quality

This is quite low grade tea

Low quality. expected for the price

Taste-Overall21%+1.10

Not like tea in a Chinese restaurant

Beaware taste is different from your normal cuppa

Very poor taste and qua;ity

Smell7%−0.06

Doesnt have oolong smell and flavour

It should smell like nuts and honey, some earthy/wood flavour

Flavor7%+1.19

not flavouring or essence

The result is a flavour profile which more closely resembles a mild black tea

Color7%−0.06

Not close to a green oolong

Love

Taste-Overall38%+1.10

Beautiful tea

Love this tea and taste

Good taste

Quality-Overall13%−0.11

Good quality leaves

Excellent quality tea

Good quality

Flavor12%+1.19

Nice flavour

fruity tea flavour

Lovely light smoky flavour

Freshness9%+1.04

fresh

Its refreshing and has noticeable health benefits

I really enjoy this tea find it quite refreshing

Value For Money8%+0.89

lots for the money

Great value

Good price

FAQ

Common Oolong Tea questions

Answered from the same tracked data.