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Onions

Fail

The top 5 brands take 100% of clicks, so Onions is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£374K/yr1.1M searches / yr
90-day growth
+3.4%search demand this quarter
Competition
63%top-5 click share · 2 brands · 6 sellers

Flapen Score

Onions against its category

The dotted line is the Grocery average. Past it, Onions is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Onions 1.1M times last year and spent an estimated £374K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

30.8% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
30.8%
Market size, estimated
£374Ka year
Top search term
onions479K searches a year

02 · Price

A sale here is worth £1.15.

Listings sell for £1.15 on average, from £0.75 to £1.95. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At £1.15 that is £35K to £46K a year per listing.

Average price
£1.15under the $15 to $100 sweet spot
Price range
£0.75–£1.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
30,000–40,000
Revenue per listing a year
£35K–£46K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,682 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#2in Fresh & Chilled
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,682per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£37K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Morrisons74%
  • by Amazon26%

Demand

Onions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Onions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onions479K/yr
  • onion238K/yr
  • red onion150K/yr
  • red onions27K/yr
  • frozen onions35K/yr
  • frozen onion13K/yr
  • white onion13K/yr
  • diced onion12K/yr
  • onions fresh47K/yr
  • chopped onions13K/yr

Reviews and returns

What reviews say buyers love and hate about Onions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.11

Quite small

they were much smaller than expected

A little too small

Stale/Rotten/Spoiled21%−0.08

not the freshest around

The whole lot was rotten

out of season tend to be bland

Quality-Overall13%−0.02

Poor quality

Average

I was disappointed with the quality

Storage Temperature8%−0.03

Rotted

Thickness2%−0.01

although one had a slightly thicker outer layer than usual

Love

Freshness23%+1.93

Fresh and delivered promptly

Good fresh

Fresh produce

Quality-Overall16%−0.02

No complaints

Absolutely top notch product star quality always have these in

good quality

Taste-Overall12%+0.53

Tasty when they are fresh

Taste good

Nice tasty onions

Value For Money12%+0.31

Decent price

good value

Good value

Ease Of Use5%

So easy

Makes like easy

Very useful to have in hand in the freezer

FAQ

Common Onions questions

Answered from the same tracked data.