Onions
FailThe top 5 brands take 100% of clicks, so Onions is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £374K/yr1.1M searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 63%top-5 click share · 2 brands · 6 sellers
Flapen Score
Onions against its category
The dotted line is the Grocery average. Past it, Onions is stronger. Inside it, weaker.
Market
The Onions market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Onions 1.1M times last year and spent an estimated £374K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
30.8% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 30.8%
- Market size, estimated
- £374Ka year
- Top search term
- onions479K searches a year
02 · Price
A sale here is worth £1.15.
Listings sell for £1.15 on average, from £0.75 to £1.95. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At £1.15 that is £35K to £46K a year per listing.
- Average price
- £1.15under the $15 to $100 sweet spot
- Price range
- £0.75–£1.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £35K–£46K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,682 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,682per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Onions products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Onions 1 kg
- Price
- £1.09
- Rating
- 4.6/5
- Reviews
- 4,634
- Age
- 9y ago

Red Onions 3 pack
- Price
- £1.11
- Rating
- 4.7/5
- Reviews
- 1,364
- Age
- 9y ago

Morrisons Onions 3 Pack
- Price
- £1.11
- Rating
- 4.5/5
- Reviews
- 1,386
- Age
- 2y ago

Morrisons Red Onions 1kg
- Price
- £1.10
- Rating
- 4.6/5
- Reviews
- 3,065
- Age
- 10y ago

by Amazon Brown Onion 3 Piece
- Price
- £0.95
- Rating
- 4.7/5
- Reviews
- 1,360
- Age
- 4y ago
Trending
90-day click momentum
Morrisons Sliced Red Onions 200g
- Price
- £1.10
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2mo ago

Morrisons Onions 3 pk
- Price
- £1.09
- Rating
- 4.6/5
- Reviews
- 2,504
- Age
- 8y ago

Morrisons Organic Brown Onions 500g
- Price
- £1.14
- Rating
- 4.5/5
- Reviews
- 830
- Age
- 9y ago

Morrisons Large Mild Brown Onions Pack of 3
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 1,276
- Age
- 10y ago

by Amazon Organic Red Onions 500g
- Price
- £1.27
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 4y ago
Newest
by launch date
Morrisons Sliced Red Onions 200g
- Price
- £1.10
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2mo ago

Morrisons Onions 3 Pack
- Price
- £1.11
- Rating
- 4.5/5
- Reviews
- 1,386
- Age
- 2y ago

by Amazon Red Onion 3 Pack
- Price
- £0.93
- Rating
- 4.7/5
- Reviews
- 829
- Age
- 4y ago

by Amazon Red Onions 1kg
- Price
- £0.97
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 4y ago

by Amazon Brown Onion 3 Piece
- Price
- £0.95
- Rating
- 4.7/5
- Reviews
- 1,360
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Morrisons74%
- by Amazon26%
Demand
Onions search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top Onions search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- onions479K/yr
- onion238K/yr
- red onion150K/yr
- red onions27K/yr
- frozen onions35K/yr
- frozen onion13K/yr
- white onion13K/yr
- diced onion12K/yr
- onions fresh47K/yr
- chopped onions13K/yr
Reviews and returns
What reviews say buyers love and hate about Onions
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite small
they were much smaller than expected
A little too small
not the freshest around
The whole lot was rotten
out of season tend to be bland
Poor quality
Average
I was disappointed with the quality
Rotted
although one had a slightly thicker outer layer than usual
Love
Fresh and delivered promptly
Good fresh
Fresh produce
No complaints
Absolutely top notch product star quality always have these in
good quality
Tasty when they are fresh
Taste good
Nice tasty onions
Decent price
good value
Good value
So easy
Makes like easy
Very useful to have in hand in the freezer
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Onions questions
Answered from the same tracked data.









