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Onions

brand-locked demand (top 5 brands take 100% of clicks) — Onions doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 54Growth 29Conversion 100Competition 37Returns 100Price range 0Avg price 3Brand share 0Review moat 48Quality gap 28
This niche Category average

Is Onions profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Onions is a £374K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Onions: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.4% over the last 90 days and 30.8% of searches end in a purchase.

£374K

revenue / yr

Units sold / yr500K
Search volume / yr+3.4%1.1M
Conversion rate30.8%
Avg price£1.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 6
Top-5 product click share63%
Open market0%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement0%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,682

Top Onions products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£19K£37K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Morrisons74%
  • by Amazon26%

Onions demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR30.8%Products17Brands2Top 5 Brands100%OOS Rate5.5%Rating4.6★Reviews1,682Avg BSR#2
25K15KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Onions search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • onions479K/yr
  • onion238K/yr
  • red onion150K/yr
  • red onions27K/yr
  • frozen onions35K/yr
  • frozen onion13K/yr
  • white onion13K/yr
  • diced onion12K/yr
  • onions fresh47K/yr
  • chopped onions13K/yr

What reviews say buyers love and hate about Onions

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Freshness23%

Fresh and delivered promptly

Quality-Overall16%

No complaints

Taste-Overall12%

Tasty when they are fresh

Value For Money12%

Decent price

Ease Of Use5%

So easy

What buyers complain about

75% of reviews
Size-Overall31%

Quite small

Stale/Rotten/Spoiled21%

not the freshest around

Quality-Overall13%

Poor quality

Storage Temperature8%

Rotted

Thickness2%

although one had a slightly thicker outer layer than usual

Common Onions questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Onions 43/100 on Amazon United Kingdom — Skip it. The niche generates £374K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +3.4% over the last 90 days.
Onions buyers on Amazon United Kingdom complain most about Size-Overall, Stale/Rotten/Spoiled, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.