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Onion Powder

Fail

Prices span $1.13–$12.18, mostly outside the sweet spot, so Onion Powder is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£141K/yr141K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
74%top-5 click share · 10 brands · 62 sellers

Flapen Score

Onion Powder against its category

The dotted line is the Grocery average. Past it, Onion Powder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onion Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Onion Powder 141K times last year and spent an estimated £141K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
20.9%
Market size, estimated
£141Ka year
Peak month
January1.6× the quietest month
Top search term
onion powder131K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £1.13 to £12.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.77 that is £7K to £10K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£1.13–£12.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Herbs, Spices & Seasonings. It carries 812 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#35in Herbs, Spices & Seasonings
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
812per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Onion Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

62

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Old India32%
  • The Worldwide Mint25%
  • Morrisons20%
  • Badia8%
  • Chilli Wizards4%
  • Tropical Sun3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Onion Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Onion Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+0.04

lacks the savoury onion taste I was expecting

Honestly tastes muted, even stale, compared to others I've bought in supermarkets

Tasteless

Quality-Overall15%−0.10

Cheap

Not good quality

Very Disappointing Quality – Would Not Recommend

Value For Money9%+1.56

I feel its overly priced

Powdered/Crumbled9%−0.08

Too much powder in large envelope

Bitter8%−0.05

maybe a little bitter in comparison to onion granules

I was very disappointed as mine was extremely bitter and unpleasant and didn't taste oniony at all

Love

Value For Money22%+1.56

Great Value

Very good value

Great value

Taste-Overall14%+0.04

Good onion taste

Makes a very nice taste

Good flavour

Quality-Overall12%−0.10

Great value and quality onion powder

Good quality and very fine powder

good quality and value

Flavor12%0.00

it really does enhance the flavour

they find the food flavourful

Quite strong flavour

Smell11%−0.01

Good aromatic products in strong containers

nice aroma

Nice powder and smell

FAQ

Common Onion Powder questions

Answered from the same tracked data.