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Onion Powder

Fail

Prices span $1.13–$12.18, mostly outside the sweet spot, so Onion Powder is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£141K/yr141K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
74%top-5 click share · 10 brands · 62 sellers

Flapen Score

Onion Powder against its category

The dotted line is the Grocery average. Past it, Onion Powder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onion Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Onion Powder 141K times last year and spent an estimated £141K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
20.9%
Market size, estimated
£141Ka year
Peak month
January1.6× the quietest month
Top search term
onion powder131K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £1.13 to £12.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.77 that is £7K to £10K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£1.13–£12.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Herbs, Spices & Seasonings. It carries 812 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#35in Herbs, Spices & Seasonings
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
812per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Onion Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

62

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

8%

  • Old India32%
  • The Worldwide Mint25%
  • Morrisons20%
  • Badia8%
  • Chilli Wizards4%
  • Tropical Sun3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Onion Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Onion Powder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“lacks the savoury onion taste I was expecting”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Onion Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data