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onion powder

Skip it

Prices mostly outside the sweet spot ($1.13–$12.18) — this niche doesn't clear our bar today.

Market size 31Growth 19Conversion 100Competition 22Returns 100Price range 0Avg price 13Brand share 28Review moat 67Quality gap 33

Conversion

Incredible20.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good811.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£141K

£141K/yr · 141K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.77

avg listing price — sweet spot $15–$100

Price range

Bad£1.13–£12.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, onion powder is a £141K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

onion powder market data

Units sold / yr
25K–30K
avg 1,500–2,000/product
Revenue / yr
£119K–£143K
units × avg price
Conversion rate
20.9%
Avg BSR
#35
Page quality
0%
Prime
88%
Sponsored
41%
Out of stock
0.0%
Avg brand age
64 months
Avg seller age
177 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

62

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Old India32%
  • The Worldwide Mint25%
  • Morrisons20%
  • Badia8%
  • Chilli Wizards4%
  • Tropical Sun3%
  • Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Top onion powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£14K20%£28K30%£42K40%£56K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about onion powder

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Great Value”

Taste-Overall14%

“Good onion taste”

Quality-Overall12%

“Great value and quality onion powder”

Flavor12%

“it really does enhance the flavour”

Smell11%

“Good aromatic products in strong containers”

Ease Of Use8%

“easy to use”

Cooking Instructions8%

“Weve been adding this to lots of different recipes”

Spiciness3%

“A must have in your spice rack”

Size-Overall3%

“Fits the bill”

Advertised Vs Actual Product2%

“exactly as described”

What buyers complain about

Taste-Overall19%

“lacks the savoury onion taste I was expecting”

Quality-Overall15%

“Cheap”

Value For Money9%

“I feel its overly priced”

Powdered/Crumbled9%

“Too much powder in large envelope”

Bitter8%

“maybe a little bitter in comparison to onion granules”

Flavor6%

“Overall, this product has been inconvenient, messy, and disappointing in flavour”

Smell5%

“I found the smell wasn't oniony at all”

Moist/Dry2%

“To date its remained dry - sometimes these types of Addisons get very sticky or go hard”

Ease Of Use1%

“unpleasant to use”

Chunk/Clump/Collection1%

“it quickly clumped into hard lumps that have to be broken up”

Common questions

Is onion powder profitable to sell on Amazon United Kingdom?
The niche generates £141K/yr across 17 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (41/100).
How competitive is the onion powder niche?
10 brands and 62 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in onion powder?
Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
When does demand for onion powder peak?
Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the onion powder niche?
Listings span £1.13–£12.18; the average listing price is £4.77 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.