One Chip Challenge
FailDemand is soft, at -7.6% this quarter, so One Chip Challenge is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £130K/yr223K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 47 sellers
Flapen Score
One Chip Challenge against its category
The dotted line is the Grocery average. Past it, One Chip Challenge is stronger. Inside it, weaker.
Market
The One Chip Challenge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for One Chip Challenge 223K times last year and spent an estimated £130K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £130Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- one chip challenge71K searches a year
02 · Price
A sale here is worth £11.10.
Listings sell for £11.10 on average, from £1.91 to £23.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.10 that is £6K to £8K a year per listing.
- Average price
- £11.10under the $15 to $100 sweet spot
- Price range
- £1.91–£23.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #292 within Snack Foods. It carries 337 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #292in Snack Foods
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 337per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top One Chip Challenge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Red Hot Reaper Challenge Hottest Chip Carolina Reaper Spicy Challenge - Stupidly Spicy Hot Chip
- Price
- £12.19
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 3y ago

Red Hot Reaper Challenge Hottest Chip Peaky Blinders Carolina Reaper Spicy Challenge - Stupidly Spicy Hot Chip
- Price
- £11.70
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3y ago

Red Hot Reaper (2pack) Challenge Hottest Chip Carolina Reaper Spicy Challenge - Stupidly Spicy Hot Chip
- Price
- £20.14
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 2y ago

DEVILS CHIP CHALLENGE Carolina Reaper Hot Chip Challenge Worlds Hottest Tortilla Chip Extreme Spicy One Chip Challenge Limited Edition
- Price
- £8.27
- Rating
- 3.3/5
- Reviews
- 67
- Age
- 1y ago

Morrisons Spicy Chilli Cheddar 6 Slices 180g
- Price
- £2.90
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 3y ago
Trending
90-day click momentum
Doritos Flamin Hot Nacho Tortilla Chips 3.25 OZ (92g) - Export (Pack of 4)
- Price
- £11.43
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 4mo ago

Joytoss one-pcs-Challenge (Pack of 4) | Extreme Spicy Tortilla Chips | Hottest Chips in the World | Ultimate Hot Snack | 20 Grams
- Price
- £23.14
- Rating
- 3.8/5
- Reviews
- 71
- Age
- 2y ago

Doritos Extra Flamin Hot Sharing Bag Crisps 163g
- Price
- £1.91
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 2y ago

Red Hot Reaper Challenge Hottest Chip Peaky Blinders Carolina Reaper Spicy Challenge - Stupidly Spicy Hot Chip
- Price
- £11.70
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3y ago

Red Hot Reaper (2pack) Challenge Hottest Chip Peaky Blinders - Carolina Reaper Spicy Challenge - Stupidly Spicy Hot Chip
- Price
- £18.96
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 2y ago
Newest
by launch date
Doritos Flamin Hot Nacho Tortilla Chips 3.25 OZ (92g) - Export (Pack of 4)
- Price
- £11.43
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 4mo ago

DEVILS CHIP CHALLENGE - World Hottest Chip with Carolina Reaper and Natural Flavour - Vegiterian Hottest Chip Challenge for Friends and Family Gatherings/Halloween/Parties Fathers Gift
- Price
- £10.16
- Rating
- 3.4/5
- Reviews
- 59
- Age
- 1y ago

DEVILS CHIP CHALLENGE Carolina Reaper Hot Chip Challenge Worlds Hottest Tortilla Chip Extreme Spicy One Chip Challenge Limited Edition
- Price
- £8.27
- Rating
- 3.3/5
- Reviews
- 67
- Age
- 1y ago

Doritos Extra Flamin Hot Sharing Bag Crisps 163g
- Price
- £1.91
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 2y ago

Joytoss One-pcs Challenge (Pack of 2) | Extremely Spicy Tortilla Chips | Hottest Chips in the World | Ultimate Hot Snack | 10 Grams
- Price
- £12.28
- Rating
- 3.8/5
- Reviews
- 71
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
47
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
5%
- Red Hot Reaper63%
- Devils Chip Challenge9%
- Morrisons7%
- JOYTOSS6%
- Doritos5%
- Generic4%
- Open — no brand owns it (2 brands, 5%)
Demand
One Chip Challenge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top One Chip Challenge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- one chip challenge71K/yr
- spicy35K/yr
- hot chip challenge19K/yr
- chilli cheese13K/yr
- one chip challenge uk13K/yr
- doritos flamin hot7K/yr
- paqui one chip challenge14K/yr
- mexican cheese7K/yr
- hot chip9K/yr
- spicy cheese7K/yr
Reviews and returns
What reviews say buyers love and hate about One Chip Challenge
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not that hot
it was to spicy
Eaten a lot spicier foods
Overpriced for 2 chips
Waste of money
IT DOESNT WORK
Rubbish
Way too salty
Love
Bought for hubby who loves spicy cheese
there not too hot
Nice spicy
This cheese is delicious
Delicious
These are very tasty either in a sandwich
Great deal
reasonably priced than some of the shops
Best / Worst product 😂 very good
Decent cheddar flavour comes through despite the level of hear being quite intense
Bought for hubby who loves spicy cheese
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common One Chip Challenge questions
Answered from the same tracked data.









