How competitive is the Olives niche on Amazon United Kingdom?

11 brands and 55 sellers compete in Olives on Amazon United Kingdom. The top 5 Olives products take 31% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Olives?

Olives buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Olives niche?

Olives sells for £4.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.19–£46.92. The average incumbent carries 272 reviews — the moat a new listing must climb.

Olives

Olives shows searches that convert (23.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Olives profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Olives is a £456K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.

Olives: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.3% over the last 90 days and 23.5% of searches end in a purchase.

£456K

revenue / yr

Units sold / yr100K

Search volume / yr+17.3%426K

Conversion rate23.5%

Avg price£4.56

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers11 · 55

Top-5 product click share31%

Open market7%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 54 products

Top Olives products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Pitted Black Olives 330g

Price: £1.43
Rating: 4.5/5
Reviews: 1,000
Age: 12y ago

Morrisons Black & Green Olives With Herbs 120g

Price: £2.32
Rating: 4.6/5
Reviews: 477
Age: 4y ago

Morrisons Pittedgreen Olives in Brine 330g

Price: £1.43
Rating: 4.6/5
Reviews: 1,129
Age: 10y ago

by Amazon Reduced Salt Pitted Green Olives 340g

Price: £1.38
Rating: 4.5/5
Reviews: 160
Age: 1y ago

by Amazon Pitted Green Olives in Brine 340g

Price: £1.29
Rating: 4.5/5
Reviews: 703
Age: 4y ago

Newest

by launch date

Morrisons Market Street Deli Garlic Stuffed Olives 120g

Price: £2.64
Rating: 4.6/5
Reviews: 10
Age: 10mo ago

Morrisons Market Street Deli Olives With Tomatoes And Feta 120g

Price: £2.66
Rating: 4.6/5
Reviews: 16
Age: 10mo ago

Morrisons Market Street Deli Pitted Nocellara Olives 120g

Price: £2.64
Rating: 4.4/5
Reviews: 4
Age: 10mo ago

Morrisons Market Street Deli Mediterranean Olives 120g

Price: £2.65
Rating: 3.0/5
Reviews: 1
Age: 10mo ago

by Amazon Reduced Salt Pitted Green Olives 340g

Price: £1.38
Rating: 4.5/5
Reviews: 160
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

Morrisons56%
Karyatis12%
by Amazon12%
Perelló7%
Odysea5%
Fragata3%
Open — no brand owns it (5 brands, 4%)

Olives demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume426KCVR23.5%Products54Brands11Top 5 Brands93%OOS Rate5.5%Rating4.5★Reviews272Avg BSR#350

Peak months: Dec · busiest ÷ quietest = 3.2×

Top Olives search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

olives314K/yr +19.1%20.5% conv.
olive46K/yr -7.3%6.1% conv.
black olives28K/yr +24.1%29.4% conv.
olives pitted18K/yr +19.3%15.2% conv.
green olives13K/yr +41.0%22.1% conv.
black olives pitted4K/yr +72.9%5.7% conv.
pitted olives4K/yr +11.4%19.7% conv.

What reviews say buyers love and hate about Olives

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall54%

“Most delicious olives”

Flavor8%

“they are also rich in flavour”

Quality-Overall8%

“Good quality”

Value For Money7%

“Excellent value”

Salt Content3%

“not too salty”

What buyers complain about

58% of reviews

Taste-Overall13%

“not that tasty”

Value For Money10%

“getting more expensive all the time”

Size-Overall10%

“The jar is quite large”

Salt Content4%

“Less salty than others so flavour comes through”

Powdered/Crumbled4%

“Plus all 3 tins were dented which made me think they were sub standard”

Common Olives questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olives 64/100 on Amazon United Kingdom — Worth a look. The niche generates £456K/yr across 54 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved +17.3% over the last 90 days.