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Olives

Maybe

Buyers convert on 23.5% of searches. But products sell for $4.56 on average, outside the sweet spot, so Olives is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£456K/yr426K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
31%top-5 click share · 11 brands · 55 sellers

Flapen Score

Olives against its category

The dotted line is the Grocery average. Past it, Olives is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olives market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olives 426K times last year and spent an estimated £456K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

23.5% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £456K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
23.5%
Market size, estimated
£456Ka year
Peak month
December3.2× the quietest month
Top search term
olives314K searches a year

02 · Price

A sale here is worth £4.56.

Listings sell for £4.56 on average, from £1.19 to £46.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £4.56 that is £6K to £7K a year per listing.

Average price
£4.56under the $15 to $100 sweet spot
Price range
£1.19–£46.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #350 within Tinned & Jarred Food. It carries 272 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#350in Tinned & Jarred Food
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
272per listing
Listings tracked
54

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
64 months

Products

Top Olives products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

55

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

4%

  • Morrisons56%
  • Karyatis12%
  • by Amazon12%
  • Perelló7%
  • Odysea5%
  • Fragata3%
  • Open — no brand owns it (5 brands, 4%)

Demand

Olives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Olives search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olives314K/yr
  • olive46K/yr
  • black olives28K/yr
  • olives pitted18K/yr
  • green olives13K/yr
  • black olives pitted4K/yr
  • pitted olives4K/yr

Reviews and returns

What reviews say buyers love and hate about Olives

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+3.67

not that tasty

very bland

Horrible taste

Value For Money10%−0.04

getting more expensive all the time

Pricey,

somewhat expensive

Size-Overall10%−0.02

The jar is quite large

Its BIG

Quite small

Salt Content4%

Less salty than others so flavour comes through

Too salty, Too soft

They are more salty than thr plain green ones

Powdered/Crumbled4%−0.07

Plus all 3 tins were dented which made me think they were sub standard

sadly every tin was dented badly

When the tins of olives arrived the tins were badly dented

Love

Taste-Overall54%+3.67

Most delicious olives

Absolutely delicious

Delicious olives

Flavor8%+0.18

they are also rich in flavour

Fantastic flavour

what a great blend of flavours

Quality-Overall8%+0.49

Good quality

Always good quality from Crespo

The quality of the olives is really good

Value For Money7%−0.04

Excellent value

Good price

value for money

Salt Content3%

not too salty

not too salty

saltiness exactly right

FAQ

Common Olives questions

Answered from the same tracked data.