Olives
MaybeBuyers convert on 23.5% of searches. But products sell for $4.56 on average, outside the sweet spot, so Olives is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 2,976 Grocery niches · +18 vs the category median of 4664
- Market size
- £456K/yr426K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 31%top-5 click share · 11 brands · 55 sellers
Flapen Score
Olives against its category
The dotted line is the Grocery average. Past it, Olives is stronger. Inside it, weaker.
Market
The Olives market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Olives 426K times last year and spent an estimated £456K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
23.5% of searches ended in a purchase last week.
Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £456K a year.
- Searches, last 12 months
- 426K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 23.5%
- Market size, estimated
- £456Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- olives314K searches a year
02 · Price
A sale here is worth £4.56.
Listings sell for £4.56 on average, from £1.19 to £46.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £4.56 that is £6K to £7K a year per listing.
- Average price
- £4.56under the $15 to $100 sweet spot
- Price range
- £1.19–£46.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #350 within Tinned & Jarred Food. It carries 272 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #350in Tinned & Jarred Food
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 272per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Olives products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Pitted Black Olives 330g
- Price
- £1.43
- Rating
- 4.5/5
- Reviews
- 1,000
- Age
- 12y ago

Morrisons Black & Green Olives With Herbs 120g
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 4y ago

Morrisons Pittedgreen Olives in Brine 330g
- Price
- £1.43
- Rating
- 4.6/5
- Reviews
- 1,129
- Age
- 10y ago

by Amazon Reduced Salt Pitted Green Olives 340g
- Price
- £1.38
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 1y ago

by Amazon Pitted Green Olives in Brine 340g
- Price
- £1.29
- Rating
- 4.5/5
- Reviews
- 703
- Age
- 4y ago
Trending
90-day click momentum
Morrisons Pimiento Stuffed Olives 810g
- Price
- £2.65
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 7y ago

Morrisons Market Street Deli Mediterranean Olives 120g
- Price
- £2.65
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 10mo ago

Morrisons Market Street Deli Olives With Tomatoes And Feta 120g
- Price
- £2.66
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 10mo ago

Morrisons Market Street Deli Garlic Stuffed Olives 120g
- Price
- £2.64
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 10mo ago

Karyatis Spanish Green Pitted Olives in Brine Glass Jar 350 g
- Price
- £1.80
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 5y ago
Newest
by launch date
Morrisons Market Street Deli Garlic Stuffed Olives 120g
- Price
- £2.64
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 10mo ago

Morrisons Market Street Deli Olives With Tomatoes And Feta 120g
- Price
- £2.66
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 10mo ago

Morrisons Market Street Deli Pitted Nocellara Olives 120g
- Price
- £2.64
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 10mo ago

Morrisons Market Street Deli Mediterranean Olives 120g
- Price
- £2.65
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 10mo ago

by Amazon Reduced Salt Pitted Green Olives 340g
- Price
- £1.38
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
55
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
4%
- Morrisons56%
- Karyatis12%
- by Amazon12%
- Perelló7%
- Odysea5%
- Fragata3%
- Open — no brand owns it (5 brands, 4%)
Demand
Olives search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Olives search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olives314K/yr
- olive46K/yr
- black olives28K/yr
- olives pitted18K/yr
- green olives13K/yr
- black olives pitted4K/yr
- pitted olives4K/yr
Reviews and returns
What reviews say buyers love and hate about Olives
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not that tasty
very bland
Horrible taste
getting more expensive all the time
Pricey,
somewhat expensive
The jar is quite large
Its BIG
Quite small
Less salty than others so flavour comes through
Too salty, Too soft
They are more salty than thr plain green ones
Plus all 3 tins were dented which made me think they were sub standard
sadly every tin was dented badly
When the tins of olives arrived the tins were badly dented
Love
Most delicious olives
Absolutely delicious
Delicious olives
they are also rich in flavour
Fantastic flavour
what a great blend of flavours
Good quality
Always good quality from Crespo
The quality of the olives is really good
Excellent value
Good price
value for money
not too salty
not too salty
saltiness exactly right
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olives questions
Answered from the same tracked data.









