olives
Worth a lookShows searches that convert (23.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible23.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great272.37avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Price range
Good£1.19–£46.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£456K£456K/yr · 426K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£4.56avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, olives is a £456K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
olives market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- £365K–£456K
- units × avg price
- Conversion rate
- 23.5%
- Avg BSR
- #350
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 5.5%
- Avg brand age
- 64 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
55
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
4%
- Morrisons56%
- Karyatis12%
- by Amazon12%
- Perelló7%
- Odysea5%
- Fragata3%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.2×
Top olives search terms
- olives314K/yr
- olive46K/yr
- black olives28K/yr
- olives pitted18K/yr
- green olives13K/yr
- black olives pitted4K/yr
- pitted olives4K/yr
Top olives products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Pitted Black Olives 330g
Morrisons£1.434.5★1,000 rev
Morrisons Black & Green Olives With Herbs 120g
Morrisons£2.324.6★477 rev
Morrisons Pittedgreen Olives in Brine 330g
Morrisons£1.434.6★1,129 rev
by Amazon Reduced Salt Pitted Green Olives 340g
by Amazon£1.384.5★160 rev
by Amazon Pitted Green Olives in Brine 340g
by Amazon£1.294.5★703 rev
Newest
by launch date
Morrisons Market Street Deli Garlic Stuffed Olives 120g
Morrisons£2.6410 rev
Morrisons Market Street Deli Olives With Tomatoes And Feta 120g
Morrisons£2.6616 rev
Morrisons Market Street Deli Pitted Nocellara Olives 120g
Morrisons£2.644 rev
Morrisons Market Street Deli Mediterranean Olives 120g
Morrisons£2.651 rev
by Amazon Reduced Salt Pitted Green Olives 340g
by Amazon£1.38160 rev
Trending
90-day click momentum
Morrisons Pimiento Stuffed Olives 810g
Morrisons£2.654.4★
Morrisons Market Street Deli Mediterranean Olives 120g
Morrisons£2.653.0★
Morrisons Market Street Deli Olives With Tomatoes And Feta 120g
Morrisons£2.664.6★
Morrisons Market Street Deli Garlic Stuffed Olives 120g
Morrisons£2.644.6★
Karyatis Spanish Green Pitted Olives in Brine Glass Jar 350 g
Karyatis£1.804.5★
What buyers say about olives
What buyers praise and complain about, mined from review topics.What buyers love
“Most delicious olives”
“they are also rich in flavour”
“Good quality”
“Excellent value”
“not too salty”
“Very satisfied and fresh very tasty”
“Good texture”
“These tick all the boxes: Good sized; minimal”
“Chilli is nice”
“Handy to have in”
What buyers complain about
“not that tasty”
“getting more expensive all the time”
“The jar is quite large”
“Less salty than others so flavour comes through”
“Plus all 3 tins were dented which made me think they were sub standard”
“However, the flavour profile and texture seem different from what Id previously experienced”
“Should be a warning about the CHILLI in them”
“wasnt fresh shame as item should be untouched”
“Watery and rather sour”
“They aren't the highest quality olives”
Common questions
- Is olives profitable to sell on Amazon United Kingdom?
- The niche generates £456K/yr across 54 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (64/100).
- How competitive is the olives niche?
- 11 brands and 55 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in olives?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for olives peak?
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the olives niche?
- Listings span £1.19–£46.92; the average listing price is £4.56 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.