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Olives

Maybe

Buyers convert on 23.5% of searches. But products sell for $4.56 on average, outside the sweet spot, so Olives is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£456K/yr426K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
31%top-5 click share · 11 brands · 55 sellers

Flapen Score

Olives against its category

The dotted line is the Grocery average. Past it, Olives is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olives market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olives 426K times last year and spent an estimated £456K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 23.5% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £456K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
23.5%
Market size, estimated
£456Ka year
Peak month
December3.2× the quietest month
Top search term
olives314K searches a year

02 · Price

A sale here is worth £4.56.

Listings sell for £4.56 on average, from £1.19 to £46.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £4.56 that is £6K to £7K a year per listing.

Average price
£4.56under the $15 to $100 sweet spot
Price range
£1.19–£46.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #350 within Tinned & Jarred Food. It carries 272 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#350in Tinned & Jarred Food
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
272per listing
Listings tracked
54

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
64 months

Products

Top Olives products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

55

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 71%

Open market

4%

  • Morrisons56%
  • Karyatis12%
  • by Amazon12%
  • Perelló7%
  • Odysea5%
  • Fragata3%
  • Open — no brand owns it (5 brands, 4%)

Demand

Olives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Olives search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • olives314K/yr
  • olive46K/yr
  • black olives28K/yr
  • olives pitted18K/yr
  • green olives13K/yr
  • black olives pitted4K/yr
  • pitted olives4K/yr

Reviews and returns

What reviews say buyers love and hate about Olives

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not that tasty”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Olives questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data