Skip to content

Olive Oil Mayonnaise

brand-locked demand (top 5 brands take 97% of clicks) — Olive Oil Mayonnaise doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 43Growth 14Conversion 77Competition 19Returns 100Price range 70Avg price 86Brand share 6Review moat 25Quality gap 65
This niche Category average

Is Olive Oil Mayonnaise profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Olive Oil Mayonnaise is a £228K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Olive Oil Mayonnaise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.4% over the last 90 days and 7.5% of searches end in a purchase.

£228K

revenue / yr

Units sold / yr13K
Search volume / yr-22.4%158K
Conversion rate7.5%
Avg price£19.23

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 14
Top-5 product click share78%
Open market3%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement92%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews4,278

Top Olive Oil Mayonnaise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£34K£68K£103K£137K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Hunter & Gather68%
  • Myprotein10%
  • Revive Naturals9%
  • Wellgard5%
  • BULK POWDERS3%
  • Peak Supps3%
  • Open — no brand owns it (1 brand, 3%)

Olive Oil Mayonnaise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR7.5%Products12Brands7Top 5 Brands97%OOS Rate0.8%Rating4.4★Reviews4,278Avg BSR#35
5K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Olive Oil Mayonnaise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hunter and gather collagen39K/yr
  • hunter and gather48K/yr
  • my protein collagen11K/yr
  • my protein collagen protein powder8K/yr
  • protein and collagen powder6K/yr
  • collagen and protein powder5K/yr
  • collagen powder 1kg7K/yr
  • grass fed collagen powder6K/yr
  • collagen peptides grass fed organic4K/yr
  • hunter gather6K/yr

What reviews say buyers love and hate about Olive Oil Mayonnaise

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall20%

Great quality, and a wonderful product with all clean ingredients

Solubility10%

dissolves easily

Value For Money8%

Good value for money

Taste-Overall7%

Excellent taste

Joint Pain6%

Ease of joint pain

What buyers complain about

59% of reviews
Taste-Overall30%

Has no taste

Smell6%

Smells

Flavor5%

no flavor

Solubility4%

Didnt dissolve well

Value For Money4%

Too expensive

Olive Oil Mayonnaise return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
46%
2Smell
17%
3Contamination
8%
4Dosage
8%
5Advertised Vs Actual Product
8%

Common Olive Oil Mayonnaise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olive Oil Mayonnaise 45/100 on Amazon United Kingdom — Skip it. The niche generates £228K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -22.4% over the last 90 days.
Search demand for Olive Oil Mayonnaise on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.