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Olive Oil Mayonnaise

Fail

The top 5 brands take 97% of clicks, so Olive Oil Mayonnaise is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£228K/yr158K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
78%top-5 click share · 7 brands · 14 sellers

Flapen Score

Olive Oil Mayonnaise against its category

The dotted line is the Grocery average. Past it, Olive Oil Mayonnaise is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Mayonnaise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil Mayonnaise 158K times last year and spent an estimated £228K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
7.5%
Market size, estimated
£228Ka year
Peak month
January1.7× the quietest month
Top search term
hunter and gather collagen39K searches a year

02 · Price

A sale here is worth £19.23.

Listings sell for £19.23 on average, from £8.59 to £30.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £19.23 that is £19K to £24K a year per listing.

Average price
£19.23inside the $15 to $100 sweet spot
Price range
£8.59–£30.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£19K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #35 within Tinned & Jarred Food. It carries 4,278 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
0.8%
Average rank
#35in Tinned & Jarred Food
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,278per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Olive Oil Mayonnaise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£103K£137K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Hunter & Gather68%
  • Myprotein10%
  • Revive Naturals9%
  • Wellgard5%
  • BULK POWDERS3%
  • Peak Supps3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Olive Oil Mayonnaise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Olive Oil Mayonnaise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hunter and gather collagen39K/yr
  • hunter and gather48K/yr
  • my protein collagen11K/yr
  • my protein collagen protein powder8K/yr
  • protein and collagen powder6K/yr
  • collagen and protein powder5K/yr
  • collagen powder 1kg7K/yr
  • grass fed collagen powder6K/yr
  • collagen peptides grass fed organic4K/yr
  • hunter gather6K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Mayonnaise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.12

Has no taste

Completely tasteless

Unpleasant taste

Smell6%−0.05

Smells

It has a definite fishy smell

There is a weird smell

Flavor5%−0.02

no flavor

Weird flavour

It really is totally unflavoured

Solubility4%+0.12

Didnt dissolve well

Difficult to dissolve

Doesn't dissolve

Value For Money4%+0.27

Too expensive

Waste of money

Price too high

Love

Quality-Overall20%+1.69

Great quality, and a wonderful product with all clean ingredients

Excellent product

This product has definitely improved

Solubility10%+0.12

dissolves easily

it mixes well

Dissolves easily

Value For Money8%+0.27

Good value for money

Good price

Great value for the money

Taste-Overall7%−0.12

Excellent taste

no weird taste

No funny taste

Joint Pain6%+0.35

Ease of joint pain

it helps with my joint pain

Good for my joints

Return

0.1% Return rate 8% Fixable by listing

Taste-Overall46%█▃▅▁▁▁

Has no taste

Completely tasteless

Unpleasant taste

Smell17%▁▂▁█▁▁

Smells

It has a definite fishy smell

There is a weird smell

Contamination8%▁▁█▁▁▁
Dosage8%▁█▁▁▁▁
Advertised Vs Actual Product8%▁█▁▁▁▁

FAQ

Common Olive Oil Mayonnaise questions

Answered from the same tracked data.