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olive oil mayonnaise

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 43Growth 14Conversion 77Competition 19Returns 100Price range 70Avg price 86Brand share 6Review moat 25Quality gap 65

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£19.23

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Price range

Good£8.59–£30.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£228K

£228K/yr · 158K searches

Review moat

Bad4,277.58

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, olive oil mayonnaise is a £228K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

olive oil mayonnaise market data

Units sold / yr
10K–13K
avg 1,000–1,250/product
Revenue / yr
£192K–£240K
units × avg price
Conversion rate
7.5%
Avg BSR
#35
Page quality
0%
Prime
83%
Sponsored
92%
Out of stock
0.8%
Avg brand age
45 months
Avg seller age
158 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Hunter & Gather68%
  • Myprotein10%
  • Revive Naturals9%
  • Wellgard5%
  • BULK POWDERS3%
  • Peak Supps3%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top olive oil mayonnaise search terms

  • hunter and gather collagen39K/yr
  • hunter and gather48K/yr
  • my protein collagen11K/yr
  • my protein collagen protein powder8K/yr
  • protein and collagen powder6K/yr
  • collagen and protein powder5K/yr
  • collagen powder 1kg7K/yr
  • grass fed collagen powder6K/yr
  • collagen peptides grass fed organic4K/yr
  • hunter gather6K/yr
All search terms

Top olive oil mayonnaise products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£34K30%£68K45%£103K60%£137K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about olive oil mayonnaise

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great quality, and a wonderful product with all clean ingredients”

Solubility10%

“dissolves easily”

Value For Money8%

“Good value for money”

Taste-Overall7%

“Excellent taste”

Joint Pain6%

“Ease of joint pain”

Skin Health4%

“my skin have improved”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“As advertised”

Blend/Ratio3%

“Good taste, mixes well”

Nutritional Content3%

“Clear protein”

What buyers complain about

Taste-Overall30%

“Has no taste”

Smell6%

“Smells”

Flavor5%

“no flavor”

Solubility4%

“Didnt dissolve well”

Value For Money4%

“Too expensive”

Vegan/Organic3%

“Firstly, the reason I buy this is it is not halal. it doesn't say it is, anyway”

Side Effects2%

“No Benefits - Hives”

Functionality-Overall2%

“Well, it didn't seem to have much effect,”

Allergies2%

“Problem with skin irritation”

Quality-Overall1%

“Absolutely terrible product”

Top return reasons

Taste-Overall46%
Smell17%
Contamination8%
Dosage8%
Advertised Vs Actual Product8%
Ingredients-Overall8%
Flavor4%

Common questions

Is olive oil mayonnaise profitable to sell on Amazon United Kingdom?
The niche generates £228K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (45/100).
How competitive is the olive oil mayonnaise niche?
7 brands and 14 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in olive oil mayonnaise?
Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.1%.
When does demand for olive oil mayonnaise peak?
Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the olive oil mayonnaise niche?
Listings span £8.59–£30.21; the average listing price is £19.23 (sweet spot $15–$100). The average incumbent carries 4,278 reviews — the moat a new listing must climb.