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Olive Oil Mayonnaise

Fail

The top 5 brands take 97% of clicks, so Olive Oil Mayonnaise is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£228K/yr158K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
78%top-5 click share · 7 brands · 14 sellers

Flapen Score

Olive Oil Mayonnaise against its category

The dotted line is the Grocery average. Past it, Olive Oil Mayonnaise is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Mayonnaise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil Mayonnaise 158K times last year and spent an estimated £228K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
7.5%
Market size, estimated
£228Ka year
Peak month
January1.7× the quietest month
Top search term
hunter and gather collagen39K searches a year

02 · Price

A sale here is worth £19.23.

Listings sell for £19.23 on average, from £8.59 to £30.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £19.23 that is £19K to £24K a year per listing.

Average price
£19.23inside the $15 to $100 sweet spot
Price range
£8.59–£30.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£19K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #35 within Tinned & Jarred Food. It carries 4,278 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
0.8%
Average rank
#35in Tinned & Jarred Food
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,278per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Olive Oil Mayonnaise products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£103K£137K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

3%

  • Hunter & Gather68%
  • Myprotein10%
  • Revive Naturals9%
  • Wellgard5%
  • BULK POWDERS3%
  • Peak Supps3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Olive Oil Mayonnaise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Olive Oil Mayonnaise search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hunter and gather collagen39K/yr
  • hunter and gather48K/yr
  • my protein collagen11K/yr
  • my protein collagen protein powder8K/yr
  • protein and collagen powder6K/yr
  • collagen and protein powder5K/yr
  • collagen powder 1kg7K/yr
  • grass fed collagen powder6K/yr
  • collagen peptides grass fed organic4K/yr
  • hunter gather6K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Mayonnaise

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Has no taste”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Olive Oil Mayonnaise questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data