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Olive Oil Gift Set

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $26K a year here, so Olive Oil Gift Set is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£26K/yr32K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
51%top-5 click share · 24 brands · 34 sellers

Flapen Score

Olive Oil Gift Set against its category

The dotted line is the Grocery average. Past it, Olive Oil Gift Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil Gift Set 32K times last year and spent an estimated £26K. The top 5 brands take 52% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
4.5%
Market size, estimated
£26Ka year
Top search term
infused olive oil5K searches a year

02 · Price

A sale here is worth £17.97.

Listings sell for £17.97 on average, from £3.82 to £34.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.97 that is £0 to £2K a year per listing.

Average price
£17.97inside the $15 to $100 sweet spot
Price range
£3.82–£34.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #205 within Oils, Vinegars & Salad Dressings. It carries 306 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
26.6%
Average rank
#205in Oils, Vinegars & Salad Dressings
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Olive Oil Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

34

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

51%

Top 20: 91%

Open market

43%

  • Tilz25%
  • Gran Grans11%
  • Willow Creek6%
  • Borderfields6%
  • Kent Crisps Limited5%
  • Filippo Berio5%

Demand

Olive Oil Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Olive Oil Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • infused olive oil5K/yr
  • olive oil gift set13K/yr
  • olive oil gift5K/yr
  • olive oil set4K/yr
  • olive oil gift sets4K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%+0.39

at the same time after-taste testing it I forgot it was early harvest despite knowing it would burn harsh

not so much by my tastebuds

can't taste any chilli whatsoever

Size-Overall9%−0.03

each bottle is also a bit bigger than I was expecting

small

the smaller bottle size

Value For Money9%−0.02

Over priced

a bit pricey

Quite expensive

Flavor4%+1.05

Vague flavour

The flavour are way too vague :/

this was a bad idea as the pizza flavours just overwhelmed it

Thickness4%−0.04

is also too thin to properly support the heavy contents without deformation

Love

Taste-Overall20%+0.39

It tastes amazing

Absolutely delicious

Tasty & healthy

Quality-Overall16%−0.09

Excellent Quality

The bottle is thick and high quality

Quality gift nice item for any kitchen

Flavor12%+1.05

The flavour is much fresher

The flavour is vibrant and distinctive

Great flavour

Gifting Purpose12%+1.08

Great gift idea

Nice gift

ideal for gifting

Oily/Greasy8%+0.15

Very good chilli oil

Really nice flavoured oil Great tasting ideal for salads gives noodles a lift Great quality value for money

Gorgeous, gorgeous oil

FAQ

Common Olive Oil Gift Set questions

Answered from the same tracked data.