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Olive Oil Capsules

Fail

The top 5 brands take 96% of clicks, so Olive Oil Capsules is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£47K/yr32K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
68%top-5 click share · 6 brands · 7 sellers

Flapen Score

Olive Oil Capsules against its category

The dotted line is the Grocery average. Past it, Olive Oil Capsules is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil Capsules 32K times last year and spent an estimated £47K. The top 5 brands take 96% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
12.3%
Market size, estimated
£47Ka year
Peak month
August2.2× the quietest month
Top search term
olive oil capsules18K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £6.25 to £23.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £12.09 that is £1K to £3K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£6.25–£23.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #339 within Oils, Vinegars & Salad Dressings. It carries 279 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#339in Oils, Vinegars & Salad Dressings
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Olive Oil Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Bodygenix32%
  • ECO-VITS18%
  • Black Swan supplements17%
  • Healthy Origins14%
  • Nutrivity14%
  • AAVALABS4%
  • Open — no brand owns it (0%)

Demand

Olive Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Olive Oil Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive oil capsules18K/yr
  • extra virgin olive oil capsules7K/yr
  • olive oil capsules high strength5K/yr
  • olive oil tablets3K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.16

Too big

These capsules are tiny

Teeny tiny capsules- how much oil? Not much. These capsules are tiny. No way it holds even a teaspoon of olive oil or Vit D oil. Feel like I've been had. I will take them and see if the doctor benefit me- but be warned- teeny amount

Taste-Overall17%+0.27

No taste

Not really any taste as you swallow whole

Advertised Vs Actual Product7%−0.05

Not Extra Virgin Olive Oil as advertised

Comfort-Overall7%+0.12

it can be quite uncomfortable

Vegan/Organic7%−0.04

Not Extra Virgin Olive Oil as advertised

Love

Quality-Overall25%+1.60

Excellent product

I would say reasonable quality at a good price

Great price and quality

Value For Money16%+1.10

Good product,reasonable price

Good value for money

Good value

Ease Of Chewing/Swallowing14%+0.17

Easy to swallow

Good quality, good price for the amount you get, easier to swallow than some as they are not too big

These capsules are easy to swallow

Vitamin10%+0.37

Great supplements

Vitamin D. Great vitamins, would definitely recommend and will buy again

Perfect Vitamin D capsules with no lactose

Advertised Vs Actual Product7%−0.05

Exactly as listed

Exactly as shown

works as it should

FAQ

Common Olive Oil Capsules questions

Answered from the same tracked data.