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Olive Oil 5l

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -16.9% this quarter, so Olive Oil 5l is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£326K/yr127K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
54%top-5 click share · 16 brands · 58 sellers

Flapen Score

Olive Oil 5l against its category

The dotted line is the Grocery average. Past it, Olive Oil 5l is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil 5l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil 5l 127K times last year and spent an estimated £326K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £326K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
6.9%
Market size, estimated
£326Ka year
Peak month
November1.7× the quietest month
Top search term
olive oil 5l40K searches a year

02 · Price

A sale here is worth £37.17.

Listings sell for £37.17 on average, from £15.73 to £52.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £37.17 that is £9K to £19K a year per listing.

Average price
£37.17inside the $15 to $100 sweet spot
Price range
£15.73–£52.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£9K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #55 within Oils, Vinegars & Salad Dressings. It carries 1,073 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
80%
Out of stock, average day
5.4%
Average rank
#55in Oils, Vinegars & Salad Dressings
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,073per listing
Listings tracked
25

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Olive Oil 5l products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£65K£98K£131K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

58

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

23%

  • Filippo Berio38%
  • LA ESPAÑOLA17%
  • kleos FINE PRODUCTS6%
  • Θεώνη THEONI6%
  • LAILA5%
  • TERRAOLIVE5%

Demand

Olive Oil 5l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Olive Oil 5l search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • olive oil 5l40K/yr
  • extra virgin olive oil 5l41K/yr
  • olive oil extra virgin 5l11K/yr
  • 5 litres olive oil11K/yr
  • 5l olive oil5K/yr
  • olive oil 5ltr5K/yr
  • organic olive oil 5l5K/yr
  • olive oil 5 litre5K/yr
  • bulk olive oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil 5l

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“no strong taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Olive Oil 5l questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data