How competitive is the Olive Oil 5l niche on Amazon United Kingdom?

16 brands and 58 sellers compete in Olive Oil 5l on Amazon United Kingdom. The top 5 Olive Oil 5l products take 54% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Olive Oil 5l?

Olive Oil 5l buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Olive Oil 5l niche?

Olive Oil 5l sells for £37.17 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.73–£52.30. The average incumbent carries 1,073 reviews — the moat a new listing must climb.

Olive Oil 5l

Olive Oil 5l shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Olive Oil 5l profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Olive Oil 5l is a £326K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.

Olive Oil 5l: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.9% over the last 90 days and 6.9% of searches end in a purchase.

£326K

revenue / yr

Units sold / yr10K

Search volume / yr-16.9%127K

Conversion rate6.9%

Avg price£37.17

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 58

Top-5 product click share54%

Open market28%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Top Olive Oil 5l products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)

Price: £33.91
Rating: 4.8/5
Reviews: 2,932
Age: 15y ago

LA ESPAÑOLA - Extra Virgin Olive Oil Made from 100% Spanish Olives. 5 l Bottle

Price: £34.04
Rating: 4.6/5
Reviews: 196
Age: 3y ago

Filippo Berio Olive Oil Classico Large Bottle (5 Litres)

Price: £29.06
Rating: 4.8/5
Reviews: 184
Age: 7y ago

Kleos Extra Virgin Olive Oil 5 Liter - New Harvest 2025-2026 - Cold-Pressed Greek Olive Oil from Koroneiki Olives - Premium Quality

Price: £44.45
Rating: 4.7/5
Reviews: 4,048
Age: 7y ago

Laila Pomace Olive Oil Blend 5L

Price: £15.73
Rating: 4.5/5
Reviews: 143
Age: 1y ago

Newest

by launch date

Extra Virgin Olive Oil from 100% Spanish Olives 5 L Bottle

Price: £32.58
Rating: 4.8/5
Reviews: 6
Age: 4mo ago

Theoni Extra Virgin Olive Oil - Cold Pressed Greek Olive Oil from Kalamata Rich Flavor for Cooking Salads Pasta & Dressings | Low Acidity (0.3) EVOO Premuim & Healthy | 3 Litre Tin

Price: £30.80
Rating: 4.9/5
Reviews: 50
Age: 5mo ago

Theoni Extra Virgin Olive Oil 5 Litre Cold Pressed Greek Rich Flavour For Cooking Salads Dressings Seasonings BBQs Pasta | Low Fat Cold Pressed Olive Oil Extra Virgin

Price: £42.96
Rating: 4.7/5
Reviews: 113
Age: 10mo ago

Olea Creta Premium Greek Extra Virgin Olive Oil from Crete (5L). New Harvest 2025-2026. First Cold Pressed. Low acidity. Rich in Polyphenols. Best Before: Jun 2027 (5L)

Price: £44.39
Rating: 4.4/5
Reviews: 39
Age: 11mo ago

Memilon Olovi Premium Greek Extra Virgin Olive Oil 5L Lesvos - 100% Rare Kolovi Variety from Plomari | Ultra Low Acidity 0.3% High Phenolic & Cold Pressed | Fresh Harvest 2025/2026 - Family Mill

Price: £39.88
Rating: 4.5/5
Reviews: 222
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

23%

Filippo Berio38%
LA ESPAÑOLA17%
kleos FINE PRODUCTS6%
Θεώνη THEONI6%
LAILA5%
TERRAOLIVE5%

Olive Oil 5l demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume127KCVR6.9%Products25Brands16Top 5 Brands72%OOS Rate5.4%Rating4.6★Reviews1,073Avg BSR#55

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Olive Oil 5l search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

olive oil 5l40K/yr -12.0%7.6% conv.
extra virgin olive oil 5l41K/yr -16.0%6.0% conv.
olive oil extra virgin 5l11K/yr -10.9%7.1% conv.
5 litres olive oil11K/yr -11.3%2.6% conv.
5l olive oil5K/yr -34.4%7.3% conv.
olive oil 5ltr5K/yr +12.1%6.5% conv.
organic olive oil 5l5K/yr -18.8%5.8% conv.
olive oil 5 litre5K/yr -61.7%7.1% conv.
bulk olive oil3K/yr -13.1%1.6% conv.

What reviews say buyers love and hate about Olive Oil 5l

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Taste-Overall23%

“Amazing taste”

Quality-Overall23%

“Good quality arrived ahead of time”

Value For Money15%

“Good for the price”

Flavor6%

“The flavour is rich, smooth, and beautifully balanced”

Oily/Greasy5%

“Absolutely delicious oil”

What buyers complain about

66% of reviews

Taste-Overall18%

“no strong taste”

Value For Money9%

“It is a tad expensive”

Smell9%

“it is spoiled with a funky fermented cheesy odour obviously different to previous bottles”

Oily/Greasy8%

“The oil is bland no fresh grassiness”

Quality-Overall7%

“Garbage”

Common Olive Oil 5l questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olive Oil 5l 56/100 on Amazon United Kingdom — Worth a look. The niche generates £326K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.