Is olive oil 5l profitable to sell on Amazon United Kingdom?

The niche generates £326K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the olive oil 5l niche?

16 brands and 58 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in olive oil 5l?

Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.1%.

When does demand for olive oil 5l peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the olive oil 5l niche?

Listings span £15.73–£52.30; the average listing price is £37.17 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.

olive oil 5l

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£37.17

avg listing price — sweet spot $15–$100

Price range

Incredible£15.73–£52.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,073.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Good£326K

£326K/yr · 127K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, olive oil 5l is a £326K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

olive oil 5l market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £297K–£372K; units × avg price
Conversion rate: 6.9%
Avg BSR: #55
Page quality: 0%
Prime: 80%
Sponsored: 68%
Out of stock: 5.4%
Avg brand age: 56 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

23%

Filippo Berio38%
LA ESPAÑOLA17%
kleos FINE PRODUCTS6%
Θεώνη THEONI6%
LAILA5%
TERRAOLIVE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top olive oil 5l search terms

olive oil 5l40K/yr -12.0%7.6% conv.
extra virgin olive oil 5l41K/yr -16.0%6.0% conv.
olive oil extra virgin 5l11K/yr -10.9%7.1% conv.
5 litres olive oil11K/yr -11.3%2.6% conv.
5l olive oil5K/yr -34.4%7.3% conv.
olive oil 5ltr5K/yr +12.1%6.5% conv.
organic olive oil 5l5K/yr -18.8%5.8% conv.
olive oil 5 litre5K/yr -61.7%7.1% conv.
bulk olive oil3K/yr -13.1%1.6% conv.

All search terms

Top olive oil 5l products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)

Filippo Berio£33.914.8★2,932 rev

LA ESPAÑOLA - Extra Virgin Olive Oil Made from 100% Spanish Olives. 5 l Bottle

LA ESPAÑOLA£34.044.6★196 rev

Filippo Berio Olive Oil Classico Large Bottle (5 Litres)

Filippo Berio£29.064.8★184 rev

Kleos Extra Virgin Olive Oil 5 Liter - New Harvest 2025-2026 - Cold-Pressed Greek Olive Oil from Koroneiki Olives - Premium Quality

kleos FINE PRODUCTS£44.454.7★4,048 rev

Laila Pomace Olive Oil Blend 5L

LAILA£15.734.5★143 rev

Newest

by launch date

Extra Virgin Olive Oil from 100% Spanish Olives 5 L Bottle

Generic£32.586 rev

4mo ago

Theoni Extra Virgin Olive Oil - Cold Pressed Greek Olive Oil from Kalamata Rich Flavor for Cooking Salads Pasta & Dressings | Low Acidity (0.3) EVOO Premuim & Healthy | 3 Litre Tin

Θεώνη THEONI£30.8050 rev

5mo ago

Theoni Extra Virgin Olive Oil 5 Litre Cold Pressed Greek Rich Flavour For Cooking Salads Dressings Seasonings BBQs Pasta | Low Fat Cold Pressed Olive Oil Extra Virgin

Θεώνη THEONI£42.96113 rev

10mo ago

Olea Creta Premium Greek Extra Virgin Olive Oil from Crete (5L). New Harvest 2025-2026. First Cold Pressed. Low acidity. Rich in Polyphenols. Best Before: Jun 2027 (5L)

Olea Creta£44.3939 rev

11mo ago

Memilon Olovi Premium Greek Extra Virgin Olive Oil 5L Lesvos - 100% Rare Kolovi Variety from Plomari | Ultra Low Acidity 0.3% High Phenolic & Cold Pressed | Fresh Harvest 2025/2026 - Family Mill

memilon HEALTHY GOODS£39.88222 rev

11mo ago

What buyers say about olive oil 5l

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Amazing taste”

Quality-Overall23%

“Good quality arrived ahead of time”

Value For Money15%

“Good for the price”

Flavor6%

“The flavour is rich, smooth, and beautifully balanced”

Oily/Greasy5%

“Absolutely delicious oil”

Cooking Instructions3%

“perfectly fine for everyday cooking”

Smell3%

“Nice oil with a great smell”

Freshness2%

“fresh”

Health Benefits-Overall2%

“Good for health”

Ease Of Use1%

“it is versatile to use in several ways”

What buyers complain about

Taste-Overall18%

“no strong taste”

Value For Money9%

“It is a tad expensive”

Smell9%

“it is spoiled with a funky fermented cheesy odour obviously different to previous bottles”

Oily/Greasy8%

“The oil is bland no fresh grassiness”

Quality-Overall7%

“Garbage”

Flavor5%

“Bland flavour”

Burnt/Roasted/Overbaked4%

“Turned rancid pretty fast”

Spiciness3%

“No peppery taste”

Bitter3%

“Im italian and tastes so bitter and so peppery not cool when I visit my village and taste the ones over there that tastes like virgin olive oil this taste like cooking oil not good at all”

Stale/Rotten/Spoiled2%