Olive Oil 5l
MaybeReturns run at only 0.1% of orders. But demand is soft, at -16.9% this quarter, so Olive Oil 5l is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £326K/yr127K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 54%top-5 click share · 16 brands · 58 sellers
Flapen Score
Olive Oil 5l against its category
The dotted line is the Grocery average. Past it, Olive Oil 5l is stronger. Inside it, weaker.
Market
The Olive Oil 5l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Olive Oil 5l 127K times last year and spent an estimated £326K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £326K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £326Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- olive oil 5l40K searches a year
02 · Price
A sale here is worth £37.17.
Listings sell for £37.17 on average, from £15.73 to £52.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £37.17 that is £9K to £19K a year per listing.
- Average price
- £37.17inside the $15 to $100 sweet spot
- Price range
- £15.73–£52.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £9K–£19K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #55 within Oils, Vinegars & Salad Dressings. It carries 1,073 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 80%
- Out of stock, average day
- 5.4%
- Average rank
- #55in Oils, Vinegars & Salad Dressings
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,073per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Olive Oil 5l products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)
- Price
- £33.91
- Rating
- 4.8/5
- Reviews
- 2,932
- Age
- 15y ago
LA ESPAÑOLA - Extra Virgin Olive Oil Made from 100% Spanish Olives. 5 l Bottle
- Price
- £34.04
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 3y ago
Filippo Berio Olive Oil Classico Large Bottle (5 Litres)
- Price
- £29.06
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 7y ago
Kleos Extra Virgin Olive Oil 5 Liter - New Harvest 2025-2026 - Cold-Pressed Greek Olive Oil from Koroneiki Olives - Premium Quality
- Price
- £44.45
- Rating
- 4.7/5
- Reviews
- 4,048
- Age
- 7y ago
Laila Pomace Olive Oil Blend 5L
- Price
- £15.73
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago
Trending
90-day click momentum
by Amazon Extra Virgin Olive Oil 3L
- Price
- £23.16
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago
NOSTALGAIA 5 Liter Extra Virgin Olive Oil Fresh Harvest 2025/26 100% Greek Koroneiki Variety Cold-Pressed Ultra Low Acidity 5L Tin
- Price
- £45.84
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1y ago
Memilon Olovi Premium Greek Extra Virgin Olive Oil 5L Lesvos - 100% Rare Kolovi Variety from Plomari | Ultra Low Acidity 0.3% High Phenolic & Cold Pressed | Fresh Harvest 2025/2026 - Family Mill
- Price
- £39.88
- Rating
- 4.5/5
- Reviews
- 222
- Age
- 11mo ago
Extra Virgin Olive Oil from 100% Spanish Olives 5 L Bottle
- Price
- £32.58
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
TERRAOLIVE - Extra Virgin Olive Oil Cooking Oil Olive Variety Mild Body Sourced in Spain Montes de Toledo Recycled PET Container - 5L
- Price
- £39.74
- Rating
- 4.6/5
- Reviews
- 1,573
- Age
- 6y ago
Newest
by launch dateExtra Virgin Olive Oil from 100% Spanish Olives 5 L Bottle
- Price
- £32.58
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Theoni Extra Virgin Olive Oil - Cold Pressed Greek Olive Oil from Kalamata Rich Flavor for Cooking Salads Pasta & Dressings | Low Acidity (0.3) EVOO Premuim & Healthy | 3 Litre Tin
- Price
- £30.80
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 5mo ago
Theoni Extra Virgin Olive Oil 5 Litre Cold Pressed Greek Rich Flavour For Cooking Salads Dressings Seasonings BBQs Pasta | Low Fat Cold Pressed Olive Oil Extra Virgin
- Price
- £42.96
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 10mo ago
Olea Creta Premium Greek Extra Virgin Olive Oil from Crete (5L). New Harvest 2025-2026. First Cold Pressed. Low acidity. Rich in Polyphenols. Best Before: Jun 2027 (5L)
- Price
- £44.39
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 11mo ago
Memilon Olovi Premium Greek Extra Virgin Olive Oil 5L Lesvos - 100% Rare Kolovi Variety from Plomari | Ultra Low Acidity 0.3% High Phenolic & Cold Pressed | Fresh Harvest 2025/2026 - Family Mill
- Price
- £39.88
- Rating
- 4.5/5
- Reviews
- 222
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
58
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
23%
- Filippo Berio38%
- LA ESPAÑOLA17%
- kleos FINE PRODUCTS6%
- Θεώνη THEONI6%
- LAILA5%
- TERRAOLIVE5%
Demand
Olive Oil 5l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Olive Oil 5l search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olive oil 5l40K/yr
- extra virgin olive oil 5l41K/yr
- olive oil extra virgin 5l11K/yr
- 5 litres olive oil11K/yr
- 5l olive oil5K/yr
- olive oil 5ltr5K/yr
- organic olive oil 5l5K/yr
- olive oil 5 litre5K/yr
- bulk olive oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Olive Oil 5l
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
no strong taste
The taste is simply off
The taste wasn't as good as I expected
It is a tad expensive
Bit pricey
Waste of money
it is spoiled with a funky fermented cheesy odour obviously different to previous bottles
smells incredibly bad
The smell, whilst not unpleasant, is not as fruity as I would expect an extra virgin olive oil to be
The oil is bland no fresh grassiness
Oil
oil
Garbage
seriously, this is a mediocre product and substandard to other items available in Amazon
Poor quality
Love
Amazing taste
Tastes like home
The taste is very clean
Good quality arrived ahead of time
Excellent Quality
Decent quality EVO at a reasonably affordable price
Good for the price
Excellent value
Good value for money
The flavour is rich, smooth, and beautifully balanced
flavour
Enhanced flavour
Absolutely delicious oil
Luscious tasty oil
This is a really great tasting oil - it actually has a taste
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Oil 5l questions
Answered from the same tracked data.