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Olive Oil 3l

Fail

Shoppers spend an estimated $70K a year here, so Olive Oil 3l is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£70K/yr53K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
53%top-5 click share · 10 brands · 95 sellers

Flapen Score

Olive Oil 3l against its category

The dotted line is the Grocery average. Past it, Olive Oil 3l is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil 3l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil 3l 53K times last year and spent an estimated £70K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
6.4%
Market size, estimated
£70Ka year
Peak month
January1.7× the quietest month
Top search term
odysea extra virgin olive oil13K searches a year

02 · Price

A sale here is worth £20.63.

Listings sell for £20.63 on average, from £5.28 to £52.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.63 that is £2K to £5K a year per listing.

Average price
£20.63inside the $15 to $100 sweet spot
Price range
£5.28–£52.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Oils, Vinegars & Salad Dressings. It carries 1,408 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#38in Oils, Vinegars & Salad Dressings
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,408per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Olive Oil 3l products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

95

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 96%

Open market

6%

  • Odysea70%
  • LA ESPAÑOLA9%
  • Iliada5%
  • Lyrakis Family3%
  • November Polyphenols3%
  • kleos FINE PRODUCTS3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Olive Oil 3l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Olive Oil 3l search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • odysea extra virgin olive oil13K/yr
  • greek olive oil extra virgin12K/yr
  • odysea olive oil5K/yr
  • la espanola extra virgin olive oil5K/yr
  • kalamata olive oil5K/yr
  • italian olive oil extra virgin6K/yr
  • evoo olive oil3K/yr
  • aceite de oliva virgen extra3K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil 3l

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“tasted like a bland”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Olive Oil 3l questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data