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Olive Oil 3l

Fail

Shoppers spend only $70K a year here, so Olive Oil 3l is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£70K/yr53K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
53%top-5 click share · 10 brands · 95 sellers

Flapen Score

Olive Oil 3l against its category

The dotted line is the Grocery average. Past it, Olive Oil 3l is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil 3l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil 3l 53K times last year and spent an estimated £70K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
6.4%
Market size, estimated
£70Ka year
Peak month
January1.7× the quietest month
Top search term
odysea extra virgin olive oil13K searches a year

02 · Price

A sale here is worth £20.63.

Listings sell for £20.63 on average, from £5.28 to £52.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.63 that is £2K to £5K a year per listing.

Average price
£20.63inside the $15 to $100 sweet spot
Price range
£5.28–£52.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Oils, Vinegars & Salad Dressings. It carries 1,408 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#38in Oils, Vinegars & Salad Dressings
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,408per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Olive Oil 3l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

95

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

6%

  • Odysea70%
  • LA ESPAÑOLA9%
  • Iliada5%
  • Lyrakis Family3%
  • November Polyphenols3%
  • kleos FINE PRODUCTS3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Olive Oil 3l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Olive Oil 3l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odysea extra virgin olive oil13K/yr
  • greek olive oil extra virgin12K/yr
  • odysea olive oil5K/yr
  • la espanola extra virgin olive oil5K/yr
  • kalamata olive oil5K/yr
  • italian olive oil extra virgin6K/yr
  • evoo olive oil3K/yr
  • aceite de oliva virgen extra3K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil 3l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+0.85

tasted like a bland

rather plain in taste

Taste isn't great

Value For Money13%−0.02

Expensive

Over priced

Too expensive

Quality-Overall7%+1.35

Low quality

The so called tin is very flimsy so not the quality product they suggest

Very pure in the colour which slightly make me question the quality

Oily/Greasy6%+1.07

Not a good olive oil

Oil

This is not good quality olive oil, too viscous and rather plain in taste

Spiciness4%−0.02

Bit to strong in the peppery taste

Not as peppery as expected

Quite peppery Im no expert

Love

Taste-Overall26%+0.85

Amazing taste

Good peppery taste

Taste is fresh

Quality-Overall26%+1.35

Good quality arrived ahead of time

Excellent Quality

Very good product - well worth the cost

Oily/Greasy9%+1.07

Good oil good price

A fine tasting oil

Absolutely delicious oil

Value For Money9%−0.02

Good value for money

Excellent value

Decent price

Flavor5%+0.20

Great flavor

strong flavor

The flavor is exceptionally smooth, rich, and balanced

Return

0.0% Return rate 0% Fixable by listing

Taste-Overall100%▁▁▁▁▁█

tasted like a bland

rather plain in taste

Taste isn't great

FAQ

Common Olive Oil 3l questions

Answered from the same tracked data.