Olive Oil
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Olive Oil is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £3.4M/yr2.0M searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 107 sellers
Flapen Score
Olive Oil against its category
The dotted line is the Grocery average. Past it, Olive Oil is stronger. Inside it, weaker.
Market
The Olive Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Olive Oil 2.0M times last year and spent an estimated £3.4M. The top 5 brands take 77% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £3.4Ma year
- Peak month
- November1.2× the quietest month
- Top search term
- olive oil1.1M searches a year
02 · Price
A sale here is worth £14.85.
Listings sell for £14.85 on average, from £3.08 to £44.45. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £14.85 that is £89K to £119K a year per listing.
- Average price
- £14.85under the $15 to $100 sweet spot
- Price range
- £3.08–£44.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £89K–£119K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
28% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #164 within Oils, Vinegars & Salad Dressings. It carries 2,988 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 97%
- Out of stock, average day
- 0.4%
- Average rank
- #164in Oils, Vinegars & Salad Dressings
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,988per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Olive Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Filippo Berio Extra Virgin Olive Oil 1L
- Price
- £8.89
- Rating
- 4.8/5
- Reviews
- 2,932
- Age
- 16y ago

by Amazon Spanish Extra Virgin Olive Oil 500ml
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 1,981
- Age
- 4y ago

Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)
- Price
- £33.91
- Rating
- 4.8/5
- Reviews
- 2,932
- Age
- 15y ago

November Polyphenols Olive Oil Extra Virgin - Organic High Phenolic EVOO Early Harvest Lab Certified +1200mg/kg High Polyphenol Cold Pressed Extra Virgin Greek 500ml Bottle
- Price
- £27.05
- Rating
- 4.7/5
- Reviews
- 2,774
- Age
- 6y ago

Napolina Extra Virgin Olive Oil 500 ml (Pack of 1)
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 11y ago
Trending
estimated 90-day click momentum
by Amazon Extra Virgin Olive Oil 1L
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2w ago

Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml
- Price
- £39.65
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 8mo ago

Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)
- Price
- £11.76
- Rating
- 4.7/5
- Reviews
- 2,810
- Age
- 10y ago

100% Italian Organic Olive Oil Extra Virgin | High Polyphenols Cold Pressed Ancient Roots Olive Oil - Early Harvest from Tuscany | Extra Virgin Olive Oil (0.75l)
- Price
- £23.44
- Rating
- 4.6/5
- Reviews
- 988
- Age
- 4y ago

Filippo Berio Olive Oil Classico Large Bottle (5 Litres)
- Price
- £29.06
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 7y ago
Newest
by launch date
by Amazon Extra Virgin Olive Oil 1L
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2w ago

Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml
- Price
- £39.65
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 8mo ago

Kleos Extra Virgin Olive Oil 1 Liter - New Harvest 2025-2026 - Cold-Pressed Greek Olive Oil from Koroneiki Olives - Premium Quality
- Price
- £12.86
- Rating
- 4.7/5
- Reviews
- 4,048
- Age
- 1y ago

Morrisons Extra Virgin Olive Oil
- Price
- £5.48
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago

Terra Delyssa Extra Virgin Tunisian Olive Oil 500ml
- Price
- £4.81
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
107
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 85%
Open market
19%
- Filippo Berio38%
- by Amazon20%
- Morrisons9%
- November Polyphenols5%
- Napolina5%
- Odysea4%
Demand
Olive Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Olive Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- olive oil1.1M/yr
- olive oil extra virgin381K/yr
- extra virgin olive oil300K/yr
- greek olive oil25K/yr
- cold pressed olive oil22K/yr
- extra-virgin olive oil10K/yr
- filippo berio extra virgin olive oil21K/yr
- evoo15K/yr
- virgin olive oil22K/yr
- extra virgin olive oil cold pressed12K/yr
Reviews and returns
What reviews say buyers love and hate about Olive Oil
We read the reviews and the return reasons for every product selling here.
“A little expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









