olive oil
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£3.4M£3.4M/yr · 2.0M searches
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.85avg listing price — sweet spot $15–$100
Price range
Good£3.08–£44.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,988.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, olive oil is a £3.4M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
olive oil market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- £3.0M–£3.7M
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 28%
- Out of stock
- 0.4%
- Avg brand age
- 74 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
107
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
19%
- Filippo Berio38%
- by Amazon20%
- Morrisons9%
- November Polyphenols5%
- Napolina5%
- Odysea4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top olive oil search terms
- olive oil1.1M/yr
- olive oil extra virgin381K/yr
- extra virgin olive oil300K/yr
- greek olive oil25K/yr
- cold pressed olive oil22K/yr
- extra-virgin olive oil10K/yr
- filippo berio extra virgin olive oil21K/yr
- evoo15K/yr
- virgin olive oil22K/yr
- extra virgin olive oil cold pressed12K/yr
Top olive oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filippo Berio Extra Virgin Olive Oil 1L
Filippo Berio£8.894.8★2,932 rev
by Amazon Spanish Extra Virgin Olive Oil 500ml
by Amazon£4.274.7★1,981 rev
Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)
Filippo Berio£33.914.8★2,932 rev
November Polyphenols Olive Oil Extra Virgin - Organic High Phenolic EVOO Early Harvest Lab Certified +1200mg/kg High Polyphenol Cold Pressed Extra Virgin Greek 500ml Bottle
November Polyphenols£27.054.7★2,774 rev
Napolina Extra Virgin Olive Oil 500 ml (Pack of 1)
Napolina£4.764.6★1,749 rev
Newest
by launch date
by Amazon Extra Virgin Olive Oil 1L
by Amazon£5.8447 rev
Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml
AEONS£39.65173 rev
Kleos Extra Virgin Olive Oil 1 Liter - New Harvest 2025-2026 - Cold-Pressed Greek Olive Oil from Koroneiki Olives - Premium Quality
kleos FINE PRODUCTS£12.864,048 rev
Morrisons Extra Virgin Olive Oil
Morrisons£5.48164 rev
Terra Delyssa Extra Virgin Tunisian Olive Oil 500ml
Terra Delyssa£4.8175 rev
Trending
90-day click momentumby Amazon Extra Virgin Olive Oil 1L
by Amazon£5.844.4★
Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml
AEONS£39.654.5★
Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)
Filippo Berio£11.764.7★
100% Italian Organic Olive Oil Extra Virgin | High Polyphenols Cold Pressed Ancient Roots Olive Oil - Early Harvest from Tuscany | Extra Virgin Olive Oil (0.75l)
Yolioo£23.444.6★
Filippo Berio Olive Oil Classico Large Bottle (5 Litres)
Filippo Berio£29.064.8★
What buyers say about olive oil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Taste is fresh”
“Good value for money”
“Absolutely delicious oil”
“The flavor is rich”
“I love cooking with it”
“Lots of polyphenols”
“It is organic”
“As advertised”
“Great for Wellness Shots”
What buyers complain about
“A little expensive”
“tastes all degrees of NASTY”
“I still seem to poor oil over more things than I wanted”
“The so called tin is very flimsy so not the quality product they suggest”
“It was extremely bitter”
“Pepper kick”
“flavour not the best”
“Personally, I am not a fan of the taste and smell - it's almost flavourless and tastes bland,”
“And claiming that its organic? Never again Filippo Berio”
“awkward to pour”
Common questions
- Is olive oil profitable to sell on Amazon United Kingdom?
- The niche generates £3.4M/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the olive oil niche?
- 16 brands and 107 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in olive oil?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
- When does demand for olive oil peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the olive oil niche?
- Listings span £3.08–£44.45; the average listing price is £14.85 (sweet spot $15–$100). The average incumbent carries 2,988 reviews — the moat a new listing must climb.