Olive Oil
MaybeReturns run at only 0.0% of orders. But the products selling today already average 4.7★, so Olive Oil is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £3.4M/yr2.0M searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 107 sellers
Flapen Score
Olive Oil against its category
The dotted line is the Grocery average. Past it, Olive Oil is stronger. Inside it, weaker.
Market
The Olive Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Olive Oil 2.0M times last year and spent an estimated £3.4M. The top 5 brands take 77% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £3.4Ma year
- Peak month
- November1.2× the quietest month
- Top search term
- olive oil1.1M searches a year
02 · Price
A sale here is worth £14.85.
Listings sell for £14.85 on average, from £3.08 to £44.45. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £14.85 that is £89K to £119K a year per listing.
- Average price
- £14.85under the $15 to $100 sweet spot
- Price range
- £3.08–£44.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £89K–£119K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
28% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #164 within Oils, Vinegars & Salad Dressings. It carries 2,988 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 97%
- Out of stock, average day
- 0.4%
- Average rank
- #164in Oils, Vinegars & Salad Dressings
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,988per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Olive Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filippo Berio Extra Virgin Olive Oil 1L
- Price
- £8.89
- Rating
- 4.8/5
- Reviews
- 2,932
- Age
- 16y ago
by Amazon Spanish Extra Virgin Olive Oil 500ml
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 1,981
- Age
- 4y ago
Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)
- Price
- £33.91
- Rating
- 4.8/5
- Reviews
- 2,932
- Age
- 15y ago
November Polyphenols Olive Oil Extra Virgin - Organic High Phenolic EVOO Early Harvest Lab Certified +1200mg/kg High Polyphenol Cold Pressed Extra Virgin Greek 500ml Bottle
- Price
- £27.05
- Rating
- 4.7/5
- Reviews
- 2,774
- Age
- 6y ago
Napolina Extra Virgin Olive Oil 500 ml (Pack of 1)
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 11y ago
Trending
90-day click momentum
by Amazon Extra Virgin Olive Oil 1L
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2w ago
Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml
- Price
- £39.65
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 8mo ago
Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)
- Price
- £11.76
- Rating
- 4.7/5
- Reviews
- 2,810
- Age
- 10y ago
100% Italian Organic Olive Oil Extra Virgin | High Polyphenols Cold Pressed Ancient Roots Olive Oil - Early Harvest from Tuscany | Extra Virgin Olive Oil (0.75l)
- Price
- £23.44
- Rating
- 4.6/5
- Reviews
- 988
- Age
- 4y ago
Filippo Berio Olive Oil Classico Large Bottle (5 Litres)
- Price
- £29.06
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 7y ago
Newest
by launch dateby Amazon Extra Virgin Olive Oil 1L
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2w ago
Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml
- Price
- £39.65
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 8mo ago
Kleos Extra Virgin Olive Oil 1 Liter - New Harvest 2025-2026 - Cold-Pressed Greek Olive Oil from Koroneiki Olives - Premium Quality
- Price
- £12.86
- Rating
- 4.7/5
- Reviews
- 4,048
- Age
- 1y ago
Morrisons Extra Virgin Olive Oil
- Price
- £5.48
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago
Terra Delyssa Extra Virgin Tunisian Olive Oil 500ml
- Price
- £4.81
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
107
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
19%
- Filippo Berio38%
- by Amazon20%
- Morrisons9%
- November Polyphenols5%
- Napolina5%
- Odysea4%
Demand
Olive Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Olive Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olive oil1.1M/yr
- olive oil extra virgin381K/yr
- extra virgin olive oil300K/yr
- greek olive oil25K/yr
- cold pressed olive oil22K/yr
- extra-virgin olive oil10K/yr
- filippo berio extra virgin olive oil21K/yr
- evoo15K/yr
- virgin olive oil22K/yr
- extra virgin olive oil cold pressed12K/yr
Reviews and returns
What reviews say buyers love and hate about Olive Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little expensive
Overpriced
Expensive
tastes all degrees of NASTY
hence not the usual taste
Bad taste
I still seem to poor oil over more things than I wanted
leading to the oil becoming rancid
Oil
The so called tin is very flimsy so not the quality product they suggest
Low quality
Very pure in the colour which slightly make me question the quality
It was extremely bitter
Very bitter oil
Has a bitter tastes
Love
Amazing quality
The bottle quality is decent
The quality feels consistent
Taste is fresh
Amazing taste
The taste is really smooth
Good value for money
Excellent value
Decent price
Absolutely delicious oil
A fine tasting oil
The oil pours cleanly
The flavor is rich
Great flavor
strong flavor
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Oil questions
Answered from the same tracked data.