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Olive Oil

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Olive Oil is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£3.4M/yr2.0M searches / yr
90-day growth
-1.9%search demand this quarter
Competition
50%top-5 click share · 16 brands · 107 sellers

Flapen Score

Olive Oil against its category

The dotted line is the Grocery average. Past it, Olive Oil is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil 2.0M times last year and spent an estimated £3.4M. The top 5 brands take 77% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
11.4%
Market size, estimated
£3.4Ma year
Peak month
November1.2× the quietest month
Top search term
olive oil1.1M searches a year

02 · Price

A sale here is worth £14.85.

Listings sell for £14.85 on average, from £3.08 to £44.45. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £14.85 that is £89K to £119K a year per listing.

Average price
£14.85under the $15 to $100 sweet spot
Price range
£3.08–£44.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£89K–£119K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

28% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #164 within Oils, Vinegars & Salad Dressings. It carries 2,988 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
97%
Out of stock, average day
0.4%
Average rank
#164in Oils, Vinegars & Salad Dressings
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,988per listing
Listings tracked
32

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Olive Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£169K£339K£508K£677K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

107

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 85%

Open market

19%

  • Filippo Berio38%
  • by Amazon20%
  • Morrisons9%
  • November Polyphenols5%
  • Napolina5%
  • Odysea4%

Demand

Olive Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Olive Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • olive oil1.1M/yr
  • olive oil extra virgin381K/yr
  • extra virgin olive oil300K/yr
  • greek olive oil25K/yr
  • cold pressed olive oil22K/yr
  • extra-virgin olive oil10K/yr
  • filippo berio extra virgin olive oil21K/yr
  • evoo15K/yr
  • virgin olive oil22K/yr
  • extra virgin olive oil cold pressed12K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A little expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Olive Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data