Old Jamaica Chocolate
FailPrices span $1.40–$13.91, mostly outside the sweet spot, so Old Jamaica Chocolate is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £113K/yr243K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 38 sellers
Flapen Score
Old Jamaica Chocolate against its category
The dotted line is the Grocery average. Past it, Old Jamaica Chocolate is stronger. Inside it, weaker.
Market
The Old Jamaica Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Old Jamaica Chocolate 243K times last year and spent an estimated £113K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 243K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £113Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- bournville dark chocolate80K searches a year
02 · Price
A sale here is worth £6.79.
Listings sell for £6.79 on average, from £1.40 to £13.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.79 that is £14K to £17K a year per listing.
- Average price
- £6.79under the $15 to $100 sweet spot
- Price range
- £1.40–£13.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #370 within Chocolate Candy. It carries 489 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 91%
- Out of stock, average day
- 4.9%
- Average rank
- #370in Chocolate Candy
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 489per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Old Jamaica Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)
- Price
- £1.48
- Rating
- 4.5/5
- Reviews
- 2,036
- Age
- 6y ago

Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g
- Price
- £2.19
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 13y ago

Old Jamaica Dark Chocolate Gift Box Rum & Raisin Chocolate Retro Chocolate Present
- Price
- £11.62
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 8mo ago

Cadbury Bournville Dark Chocolate Bar Rich & Smooth Dark Chocolate Ideal for Easter Baking 100 g (Pack of 1)
- Price
- £1.53
- Rating
- 4.7/5
- Reviews
- 1,995
- Age
- 7y ago

Candy Cadbury Old Gold Jamaica Rum and Raisin Dark Chocolate 180g
- Price
- £7.28
- Rating
- 4.5/5
- Reviews
- 693
- Age
- 9y ago
Trending
estimated 90-day click momentum
Chocolate Bundle With Bournville Old Jamaica Dark Chocolate Rum & Raisin Bar 100g (3 Pack)
- Price
- £11.11
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 1y ago

3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop
- Price
- £8.46
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago

Old Jamaica Dark Chocolate Gift Box Rum & Raisin Chocolate Retro Chocolate Present
- Price
- £11.62
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 8mo ago

Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g
- Price
- £2.19
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 13y ago

Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)
- Price
- £1.48
- Rating
- 4.5/5
- Reviews
- 2,036
- Age
- 6y ago
Newest
by launch date
3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop
- Price
- £8.46
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago

Old Jamaica Dark Chocolate Gift Box Rum & Raisin Chocolate Retro Chocolate Present
- Price
- £11.62
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 8mo ago

Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift
- Price
- £10.68
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago

Jamaica Rum and Raisin Chocolate Selection | Gift Box | Mini Hamper | Jamaican | Retro 70s 80s Chocolate Bars | By Intergalactic Sweets
- Price
- £13.91
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 1y ago

Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)
- Price
- £1.40
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
38
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
2%
- Cadbury72%
- SweetiePost12%
- Hamperly Gifts6%
- vapewaves4%
- Oerich2%
- Intergalactic Sweets2%
- Open — no brand owns it (1 brand, 2%)
Demand
Old Jamaica Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Old Jamaica Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bournville dark chocolate80K/yr
- old jamaica chocolate51K/yr
- rum and raisin chocolate36K/yr
- bournville20K/yr
- bournville old jamaica rum & raisin chocolate bar11K/yr
- bournville chocolate14K/yr
- rum and raisin8K/yr
- old jamaica chocolate rum and raisin bar10K/yr
- old jamaica5K/yr
- rum and raisin chocolate old jamaica7K/yr
Reviews and returns
What reviews say buyers love and hate about Old Jamaica Chocolate
We read the reviews and the return reasons for every product selling here.
“Horrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Old Jamaica Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









