old jamaica chocolate
Skip itPrices mostly outside the sweet spot ($1.40–$13.91) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great488.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£113K£113K/yr · 243K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.79avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£1.40–£13.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, old jamaica chocolate is a £113K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
old jamaica chocolate market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £272K–£340K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #370
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 18%
- Out of stock
- 4.9%
- Avg brand age
- 52 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
38
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
2%
- Cadbury72%
- SweetiePost12%
- Hamperly Gifts6%
- vapewaves4%
- Oerich2%
- Intergalactic Sweets2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.1×
Top old jamaica chocolate search terms
- bournville dark chocolate80K/yr
- old jamaica chocolate51K/yr
- rum and raisin chocolate36K/yr
- bournville20K/yr
- bournville old jamaica rum & raisin chocolate bar11K/yr
- bournville chocolate14K/yr
- rum and raisin8K/yr
- old jamaica chocolate rum and raisin bar10K/yr
- old jamaica5K/yr
- rum and raisin chocolate old jamaica7K/yr
Top old jamaica chocolate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)
Cadbury£1.484.5★2,036 rev
Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g
Cadbury£2.194.5★163 rev
Old Jamaica Dark Chocolate Gift Box Rum & Raisin Chocolate Retro Chocolate Present
SweetiePost£11.624.1★24 rev
Cadbury Bournville Dark Chocolate Bar Rich & Smooth Dark Chocolate Ideal for Easter Baking 100 g (Pack of 1)
Cadbury£1.534.7★1,995 rev
Candy Cadbury Old Gold Jamaica Rum and Raisin Dark Chocolate 180g
Cadbury£7.284.5★693 rev
Newest
by launch date
3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop
GETINSTYLE SHOP£8.466 rev
Old Jamaica Dark Chocolate Gift Box Rum & Raisin Chocolate Retro Chocolate Present
SweetiePost£11.6224 rev
Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift
Oerich£10.6824 rev
Jamaica Rum and Raisin Chocolate Selection | Gift Box | Mini Hamper | Jamaican | Retro 70s 80s Chocolate Bars | By Intergalactic Sweets
Intergalactic Sweets£13.9113 rev
Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)
Cadbury£1.40367 rev
Trending
90-day click momentum
Chocolate Bundle With Bournville Old Jamaica Dark Chocolate Rum & Raisin Bar 100g (3 Pack)
Hamperly Gifts£11.114.4★
3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop
GETINSTYLE SHOP£8.464.1★
Old Jamaica Dark Chocolate Gift Box Rum & Raisin Chocolate Retro Chocolate Present
SweetiePost£11.624.1★
Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g
Cadbury£2.194.5★
Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)
Cadbury£1.484.5★
What buyers say about old jamaica chocolate
What buyers praise and complain about, mined from review topics.What buyers love
“This is amazing chocolate”
“Great price”
“Chocolatey, melty buttons of joy”
“Delightful gift”
“Texture is really good”
“Great quality as expected from Cadbury”
“An excellent combination of flavours”
“Great chocolate that should be sold in the uk again to bring the price down”
“Items as described”
“Choc”
What buyers complain about
“Horrible taste”
“expensive”
“chocolate not good quality”
“Smaller than expected”
“obviously has melted at some point”
“I still love Bournville chocolate although compared to years ago not as good as ingredients have changed”
“Heavy”
“No run flavour”
“this felt it had been knocking around in the boot of someone's car since the 1970s”
“Too thick to bite”
Common questions
- Is old jamaica chocolate profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the old jamaica chocolate niche?
- 7 brands and 38 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in old jamaica chocolate?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for old jamaica chocolate peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the old jamaica chocolate niche?
- Listings span £1.40–£13.91; the average listing price is £6.79 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.