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Old Jamaica Chocolate

prices mostly outside the sweet spot ($1.40–$13.91) — Old Jamaica Chocolate doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 27Growth 22Conversion 74Competition 17Returns 100Price range 0Avg price 19Brand share 10Review moat 76Quality gap 67
This niche Category average

Is Old Jamaica Chocolate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Old Jamaica Chocolate is a £113K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 40/100.

Old Jamaica Chocolate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.6% over the last 90 days and 6.9% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr50K
Search volume / yr-6.6%243K
Conversion rate6.9%
Avg price£6.79

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 38
Top-5 product click share79%
Open market4%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement18%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews489

Top Old Jamaica Chocolate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

38

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Cadbury72%
  • SweetiePost12%
  • Hamperly Gifts6%
  • vapewaves4%
  • Oerich2%
  • Intergalactic Sweets2%
  • Open — no brand owns it (1 brand, 2%)

Old Jamaica Chocolate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume243KCVR6.9%Products11Brands7Top 5 Brands96%OOS Rate4.9%Rating4.3★Reviews489Avg BSR#370
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.1×

Top Old Jamaica Chocolate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bournville dark chocolate80K/yr
  • old jamaica chocolate51K/yr
  • rum and raisin chocolate36K/yr
  • bournville20K/yr
  • bournville old jamaica rum & raisin chocolate bar11K/yr
  • bournville chocolate14K/yr
  • rum and raisin8K/yr
  • old jamaica chocolate rum and raisin bar10K/yr
  • old jamaica5K/yr
  • rum and raisin chocolate old jamaica7K/yr

What reviews say buyers love and hate about Old Jamaica Chocolate

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Taste-Overall52%

This is amazing chocolate

Value For Money11%

Great price

Sweetness7%

Chocolatey, melty buttons of joy

Gifting Purpose5%

Delightful gift

Texture/Consistency-Overall3%

Texture is really good

What buyers complain about

72% of reviews
Taste-Overall24%

Horrible taste

Value For Money19%

expensive

Quality-Overall5%

chocolate not good quality

Size-Overall5%

Smaller than expected

Storage Temperature3%

obviously has melted at some point

Common Old Jamaica Chocolate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Old Jamaica Chocolate 40/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -6.6% over the last 90 days.
Search demand for Old Jamaica Chocolate on Amazon United Kingdom peaks in Jun–Nov–Dec, where the busiest month runs 4.1× the quietest.