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Old Jamaica Chocolate

Fail

Prices span $1.40–$13.91, mostly outside the sweet spot, so Old Jamaica Chocolate is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£113K/yr243K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
79%top-5 click share · 7 brands · 38 sellers

Flapen Score

Old Jamaica Chocolate against its category

The dotted line is the Grocery average. Past it, Old Jamaica Chocolate is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Old Jamaica Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Old Jamaica Chocolate 243K times last year and spent an estimated £113K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
6.9%
Market size, estimated
£113Ka year
Peak month
December4.1× the quietest month
Top search term
bournville dark chocolate80K searches a year

02 · Price

A sale here is worth £6.79.

Listings sell for £6.79 on average, from £1.40 to £13.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.79 that is £14K to £17K a year per listing.

Average price
£6.79under the $15 to $100 sweet spot
Price range
£1.40–£13.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #370 within Chocolate Candy. It carries 489 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
4.9%
Average rank
#370in Chocolate Candy
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
489per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Old Jamaica Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

38

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Cadbury72%
  • SweetiePost12%
  • Hamperly Gifts6%
  • vapewaves4%
  • Oerich2%
  • Intergalactic Sweets2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Old Jamaica Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Old Jamaica Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bournville dark chocolate80K/yr
  • old jamaica chocolate51K/yr
  • rum and raisin chocolate36K/yr
  • bournville20K/yr
  • bournville old jamaica rum & raisin chocolate bar11K/yr
  • bournville chocolate14K/yr
  • rum and raisin8K/yr
  • old jamaica chocolate rum and raisin bar10K/yr
  • old jamaica5K/yr
  • rum and raisin chocolate old jamaica7K/yr

Reviews and returns

What reviews say buyers love and hate about Old Jamaica Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%

Horrible taste

it tasted different

Very strange taste

Value For Money19%+0.31

expensive

Crazy pricing

so not worth it

Quality-Overall5%

chocolate not good quality

unfortunately not for the better

Not the best

Size-Overall5%−0.04

Smaller than expected

Small packs for £12 very poor

not as big as i thought

Storage Temperature3%−0.05

obviously has melted at some point

Love

Taste-Overall52%

This is amazing chocolate

Tastes great

Tastes gorgeous

Value For Money11%+0.31

Great price

Great value for money

Worth the money

Sweetness7%+1.44

Chocolatey, melty buttons of joy

Dark chocolate is good for you

I love dark chocolate

Gifting Purpose5%+0.88

Delightful gift

Great little gift

Gift

Texture/Consistency-Overall3%+0.52

Texture is really good

they have a very smooth consistency

it's got a smooth texture

FAQ

Common Old Jamaica Chocolate questions

Answered from the same tracked data.