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Old Fashioned Sweets

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $53K a year here, so Old Fashioned Sweets is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£53K/yr140K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
45%top-5 click share · 23 brands · 48 sellers

Flapen Score

Old Fashioned Sweets against its category

The dotted line is the Grocery average. Past it, Old Fashioned Sweets is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Old Fashioned Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Old Fashioned Sweets 140K times last year and spent an estimated £53K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
3.5%
Market size, estimated
£53Ka year
Peak month
December4.5× the quietest month
Top search term
old fashioned sweets75K searches a year

02 · Price

A sale here is worth £10.91.

Listings sell for £10.91 on average, from £5.48 to £26.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.91 that is £0 to £1K a year per listing.

Average price
£10.91under the $15 to $100 sweet spot
Price range
£5.48–£26.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #86 within Confectionery. It carries 853 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
90%
Out of stock, average day
14.8%
Average rank
#86in Confectionery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
853per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Old Fashioned Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

48

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

45%

Top 20: 85%

Open market

38%

  • All Occasion Sweet Shop20%
  • Berrymans16%
  • Sweet Treat Club7%
  • Krazy Kandi7%
  • Simply Sweets6%
  • Generic6%

Demand

Old Fashioned Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Old Fashioned Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • old fashioned sweets75K/yr
  • old fashioned sweets uk29K/yr
  • 90s sweets13K/yr
  • 80s sweets14K/yr
  • classic sweets8K/yr
  • old sweetshop sweets2K/yr

Reviews and returns

What reviews say buyers love and hate about Old Fashioned Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.08

slightly overpriced

Waste of money

Overpriced

Sweetness13%+1.54

Mixed boiled sweet

Not very nice sweets

sweets rock hard

Size-Overall10%−0.09

The packets are small

it's huge

they are very small

Quality-Overall8%+0.26

Low quality

Just felt like cheap quality

Not as good as previously bought

Taste-Overall8%+0.49

Taste strange

Absolutely disgusting taste

Awful taste

Love

Sweetness30%+1.54

Nice variety of sweets

Sweet treat

Amazing Sweets

Gifting Purpose16%+2.25

Excellent gift

Birthday present

Perfect for gifting

Taste-Overall13%+0.49

Good taste

The flavours are tasty

Wonderful, the box is full of delicious stuff

Quality-Overall11%+0.26

Good variety

Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy

Excellent product

Value For Money11%−0.08

Excellent value

Worth every penny

Good price

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

The packets are small

it's huge

they are very small

FAQ

Common Old Fashioned Sweets questions

Answered from the same tracked data.