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Old Fashioned Cocktail

Fail

The top 5 products take 94% of clicks, so Old Fashioned Cocktail is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£143K/yr88K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
94%top-5 click share · 6 brands · 17 sellers

Flapen Score

Old Fashioned Cocktail against its category

The dotted line is the Grocery average. Past it, Old Fashioned Cocktail is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Old Fashioned Cocktail market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Old Fashioned Cocktail 88K times last year and spent an estimated £143K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
12.1%
Market size, estimated
£143Ka year
Peak month
December5.9× the quietest month
Top search term
old fashioned cocktail34K searches a year

02 · Price

A sale here is worth £13.38.

Listings sell for £13.38 on average, from £7.90 to £22.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £13.38 that is £10K to £13K a year per listing.

Average price
£13.38under the $15 to $100 sweet spot
Price range
£7.90–£22.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #34 within Beer, Wine & Spirits. It carries 960 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#34in Beer, Wine & Spirits
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
960per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Old Fashioned Cocktail products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£22K£43K£65K£86K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • ANGOSTURA68%
  • JOHNNIE WALKER16%
  • WHITEBOX COCKTAILS7%
  • Fee Brothers3%
  • The Australian Bitters Company3%
  • Cc KC3%

Demand

Old Fashioned Cocktail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Old Fashioned Cocktail search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • old fashioned cocktail34K/yr
  • orange bitters28K/yr
  • old fashioned14K/yr
  • orange bitters for cocktails7K/yr
  • angostura orange bitters4K/yr

Reviews and returns

What reviews say buyers love and hate about Old Fashioned Cocktail

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bitter21%+1.10

Bitters

Orange bitter

Taste-Overall7%+0.70

It tastes nothing like an old fashioned

Smell7%−0.06

From the first smell I knew it would be awful

Leak-Proof7%

the bottle did leak a little bit so got sticky quickly

Size-Overall7%−0.02

Very small cans

Love

Taste-Overall35%+0.70

Absolutely delicious love it in gin and sauces

.anyway, it tastes great in an old fashioned, not much more to say

Taste good

Quality-Overall19%+1.13

These are great, good measures and a great balance of the ingredients resulting in a decent quality one

Good quality

Great Product

Alcohol Flavor19%+1.97

Great for cocktails

Absolutely delicious love it in gin and sauces

Taste great in an old fashioned drink whiskey

Flavor4%−0.04

Don't need to much strong flavour

Sweetness4%−0.06

Exceptionally Sweet

FAQ

Common Old Fashioned Cocktail questions

Answered from the same tracked data.