Old Fashioned Cocktail
FailThe top 5 products take 94% of clicks, so Old Fashioned Cocktail is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £143K/yr88K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 17 sellers
Flapen Score
Old Fashioned Cocktail against its category
The dotted line is the Grocery average. Past it, Old Fashioned Cocktail is stronger. Inside it, weaker.
Market
The Old Fashioned Cocktail market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Old Fashioned Cocktail 88K times last year and spent an estimated £143K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.1% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 12.1%
- Market size, estimated
- £143Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- old fashioned cocktail34K searches a year
02 · Price
A sale here is worth £13.38.
Listings sell for £13.38 on average, from £7.90 to £22.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £13.38 that is £10K to £13K a year per listing.
- Average price
- £13.38under the $15 to $100 sweet spot
- Price range
- £7.90–£22.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #34 within Beer, Wine & Spirits. It carries 960 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #34in Beer, Wine & Spirits
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 960per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Old Fashioned Cocktail products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Angostura Orange Bitters | Orange Cocktail Aperitif | 28 Percent ABV | 100ml | Add Depth and Flavour to Food and Drinks | Citrus Herbal and Zesty
- Price
- £7.90
- Rating
- 4.7/5
- Reviews
- 5,402
- Age
- 15y ago

Johnnie Walker Old Fashioned Cocktail 20.5% vol 50cl Ready to Drink Whisky Infused with Fruity Orange Notes Bar Quality Cocktails Perfect for Hosting
- Price
- £9.61
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 2y ago

Angostura Orange Bitters | Orange Cocktail Aperitif | 28% ABV | 200ml | Add Depth and Flavour to Food & Drinks | Citrus Herbal & Zesty
- Price
- £12.52
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

WHITEBOX COCKTAILS Single Serve Classic Chippers Old Fashioned Cocktail Case Of 4 Cocktail Cans | Classic Full Strength Old Fashioned | Pre-mixed Cocktails Ready To Drink 4x100ml
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

Fee Brothers Orange Bitters | Bright Citrus Cocktails 15cl 9% ABV
- Price
- £13.52
- Rating
- 4.7/5
- Reviews
- 970
- Age
- 15y ago
Trending
90-day click momentum
Angostura Orange Bitters | Orange Cocktail Aperitif | 28% ABV | 200ml | Add Depth and Flavour to Food & Drinks | Citrus Herbal & Zesty
- Price
- £12.52
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

WHITEBOX COCKTAILS Single Serve Classic Chippers Old Fashioned Cocktail Case Of 4 Cocktail Cans | Classic Full Strength Old Fashioned | Pre-mixed Cocktails Ready To Drink 4x100ml
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

Angostura Orange Bitters | Orange Cocktail Aperitif | 28 Percent ABV | 100ml | Add Depth and Flavour to Food and Drinks | Citrus Herbal and Zesty
- Price
- £7.90
- Rating
- 4.7/5
- Reviews
- 5,402
- Age
- 15y ago

CKC Old Fashioned | 24.5% ABV | 700mls | Cocktail Keg Company | Premium Ready to Drink Bar Quality Cocktail
- Price
- £22.65
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

Australian Bitters | Orange Bitters | Large 125ml Bottle | Elevate your Old Fashioned or add an Aussie twist to your favourite Spritz | ABV 45% | Cocktail Bitters
- Price
- £9.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8y ago
Newest
by launch date
CKC Old Fashioned | 24.5% ABV | 700mls | Cocktail Keg Company | Premium Ready to Drink Bar Quality Cocktail
- Price
- £22.65
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

WHITEBOX COCKTAILS Single Serve Classic Chippers Old Fashioned Cocktail Case Of 4 Cocktail Cans | Classic Full Strength Old Fashioned | Pre-mixed Cocktails Ready To Drink 4x100ml
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

Angostura Orange Bitters | Orange Cocktail Aperitif | 28% ABV | 200ml | Add Depth and Flavour to Food & Drinks | Citrus Herbal & Zesty
- Price
- £12.52
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Johnnie Walker Old Fashioned Cocktail 20.5% vol 50cl Ready to Drink Whisky Infused with Fruity Orange Notes Bar Quality Cocktails Perfect for Hosting
- Price
- £9.61
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 2y ago

Australian Bitters | Orange Bitters | Large 125ml Bottle | Elevate your Old Fashioned or add an Aussie twist to your favourite Spritz | ABV 45% | Cocktail Bitters
- Price
- £9.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
17
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- ANGOSTURA68%
- JOHNNIE WALKER16%
- WHITEBOX COCKTAILS7%
- Fee Brothers3%
- The Australian Bitters Company3%
- Cc KC3%
Demand
Old Fashioned Cocktail search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Old Fashioned Cocktail search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- old fashioned cocktail34K/yr
- orange bitters28K/yr
- old fashioned14K/yr
- orange bitters for cocktails7K/yr
- angostura orange bitters4K/yr
Reviews and returns
What reviews say buyers love and hate about Old Fashioned Cocktail
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bitters
Orange bitter
It tastes nothing like an old fashioned
From the first smell I knew it would be awful
the bottle did leak a little bit so got sticky quickly
Very small cans
Love
Absolutely delicious love it in gin and sauces
.anyway, it tastes great in an old fashioned, not much more to say
Taste good
These are great, good measures and a great balance of the ingredients resulting in a decent quality one
Good quality
Great Product
Great for cocktails
Absolutely delicious love it in gin and sauces
Taste great in an old fashioned drink whiskey
Don't need to much strong flavour
Exceptionally Sweet
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Old Fashioned Cocktail questions
Answered from the same tracked data.









