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Oils Vinegars & Salad Dressings

Fail

The top 5 brands take 100% of clicks, so Oils Vinegars & Salad Dressings is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£98K/yr111K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
79%top-5 click share · 3 brands · 63 sellers

Flapen Score

Oils Vinegars & Salad Dressings against its category

The dotted line is the Grocery average. Past it, Oils Vinegars & Salad Dressings is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oils Vinegars & Salad Dressings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oils Vinegars & Salad Dressings 111K times last year and spent an estimated £98K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
7.3%
Market size, estimated
£98Ka year
Top search term
oils vinegars & salad dressings60K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £4.27 to £33.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.07 that is £3K to £6K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£4.27–£33.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Oils, Vinegars & Salad Dressings. It carries 3,052 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#7in Oils, Vinegars & Salad Dressings
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,052per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Oils Vinegars & Salad Dressings products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£29K£39K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

63

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Filippo Berio94%
  • by Amazon4%
  • Hexeal2%

Demand

Oils Vinegars & Salad Dressings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Oils Vinegars & Salad Dressings search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oils vinegars & salad dressings60K/yr
  • filippo berio extra virgin olive oil21K/yr
  • filippo berio olive oil11K/yr
  • filippo berio11K/yr
  • bertolli olive oil4K/yr
  • cooking baking & salad oils4K/yr

Reviews and returns

What reviews say buyers love and hate about Oils Vinegars & Salad Dressings

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Value For Money”
13%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not happy with the quality, and the appearance, it feels very diluted”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oils Vinegars & Salad Dressings questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data