Oils Vinegars & Salad Dressings
FailThe top 5 brands take 100% of clicks, so Oils Vinegars & Salad Dressings is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £98K/yr111K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 63 sellers
Flapen Score
Oils Vinegars & Salad Dressings against its category
The dotted line is the Grocery average. Past it, Oils Vinegars & Salad Dressings is stronger. Inside it, weaker.
Market
The Oils Vinegars & Salad Dressings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oils Vinegars & Salad Dressings 111K times last year and spent an estimated £98K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £98Ka year
- Top search term
- oils vinegars & salad dressings60K searches a year
02 · Price
A sale here is worth £12.07.
Listings sell for £12.07 on average, from £4.27 to £33.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.07 that is £3K to £6K a year per listing.
- Average price
- £12.07under the $15 to $100 sweet spot
- Price range
- £4.27–£33.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Oils, Vinegars & Salad Dressings. It carries 3,052 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Oils, Vinegars & Salad Dressings
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,052per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Oils Vinegars & Salad Dressings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filippo Berio Extra Virgin Olive Oil 1L
- Price
- £8.89
- Rating
- 4.8/5
- Reviews
- 2,932
- Age
- 16y ago

Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)
- Price
- £33.91
- Rating
- 4.8/5
- Reviews
- 2,932
- Age
- 15y ago

Filippo Berio Olive Oil Classico Glass Bottle (1 Litre)
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 6y ago

Filippo Berio Extra Virgin Olive Oil Glass Bottle (750ml)
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 904
- Age
- 10y ago

Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)
- Price
- £11.76
- Rating
- 4.7/5
- Reviews
- 2,810
- Age
- 10y ago
Trending
90-day click momentum
Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)
- Price
- £11.76
- Rating
- 4.7/5
- Reviews
- 2,810
- Age
- 10y ago

Filippo Berio Extra Virgin Olive Oil Tin 1L
- Price
- £9.83
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 14y ago

Filippo Berio Extra Virgin Olive Oil Glass Bottle (750ml)
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 904
- Age
- 10y ago

Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)
- Price
- £33.91
- Rating
- 4.8/5
- Reviews
- 2,932
- Age
- 15y ago

Filippo Berio Olive Oil Classico Large Bottle (5 Litres)
- Price
- £29.06
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 7y ago
Newest
by launch date
by Amazon Spanish Extra Virgin Olive Oil 500ml
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 1,981
- Age
- 4y ago

Filippo Berio Olive Oil Classico Glass Bottle (1 Litre)
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 6y ago

Filippo Berio Olive Oil Classico Large Bottle (5 Litres)
- Price
- £29.06
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 7y ago

Hexeal White Vinegar 10L 2 x 5L of Food Grade White Vinegar for Cooking Cleaning Pickling & Baking Cleans Surfaces Deodorises & Removes Grime
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 17,561
- Age
- 8y ago

Filippo Berio Extra Virgin Olive Oil Glass Bottle (750ml)
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 904
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Filippo Berio94%
- by Amazon4%
- Hexeal2%
Demand
Oils Vinegars & Salad Dressings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 8 of 12 months tracked
Search terms
Top Oils Vinegars & Salad Dressings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oils vinegars & salad dressings60K/yr
- filippo berio extra virgin olive oil21K/yr
- filippo berio olive oil11K/yr
- filippo berio11K/yr
- bertolli olive oil4K/yr
- cooking baking & salad oils4K/yr
Reviews and returns
What reviews say buyers love and hate about Oils Vinegars & Salad Dressings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not happy with the quality, and the appearance, it feels very diluted
Not a good quality
Rubbish
Rubbish doesnt taste nice
Less powerful taste than Tesco brand
Bad taste
Low Strength Vinegar
Need to be strong
not as strong
I still seem to poor oil over more things than I wanted
Not a good olive oil
Oil
complete waster of money
a bit expensive for what it is
Overpriced
Love
Excellent price
Excellent value
Excellent Value
It's a great brand and trustworthy
Excellent product
Good quality will last a few months
Great for cleaning
Cleans so well
Good cleaning aid
Great taste
Taste is fresh
Lovely tasting vinegar
As advertised
Does what it says
As described
Return
0.0% Return rate 50% Fixable by listing
Neighbours dogs keep peeing up my fence, absolutely stinks, this white Vinegar is used in a sprayer, it does deodorise the stink some what
The product that arrived doesn't have much of a vinear smell at all
the strong smell deters them
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oils Vinegars & Salad Dressings questions
Answered from the same tracked data.









