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Oils Vinegars & Salad Dressings

Fail

The top 5 brands take 100% of clicks, so Oils Vinegars & Salad Dressings is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£98K/yr111K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
79%top-5 click share · 3 brands · 63 sellers

Flapen Score

Oils Vinegars & Salad Dressings against its category

The dotted line is the Grocery average. Past it, Oils Vinegars & Salad Dressings is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oils Vinegars & Salad Dressings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oils Vinegars & Salad Dressings 111K times last year and spent an estimated £98K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
7.3%
Market size, estimated
£98Ka year
Top search term
oils vinegars & salad dressings60K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £4.27 to £33.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.07 that is £3K to £6K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£4.27–£33.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Oils, Vinegars & Salad Dressings. It carries 3,052 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#7in Oils, Vinegars & Salad Dressings
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,052per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Oils Vinegars & Salad Dressings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£29K£39K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Filippo Berio94%
  • by Amazon4%
  • Hexeal2%

Demand

Oils Vinegars & Salad Dressings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Oils Vinegars & Salad Dressings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oils vinegars & salad dressings60K/yr
  • filippo berio extra virgin olive oil21K/yr
  • filippo berio olive oil11K/yr
  • filippo berio11K/yr
  • bertolli olive oil4K/yr
  • cooking baking & salad oils4K/yr

Reviews and returns

What reviews say buyers love and hate about Oils Vinegars & Salad Dressings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.04

Not happy with the quality, and the appearance, it feels very diluted

Not a good quality

Rubbish

Taste-Overall10%−0.02

Rubbish doesnt taste nice

Less powerful taste than Tesco brand

Bad taste

Strength8%−0.01

Low Strength Vinegar

Need to be strong

not as strong

Oily/Greasy7%

I still seem to poor oil over more things than I wanted

Not a good olive oil

Oil

Value For Money7%+3.11

complete waster of money

a bit expensive for what it is

Overpriced

Love

Value For Money37%+3.11

Excellent price

Excellent value

Excellent Value

Quality-Overall22%−0.04

It's a great brand and trustworthy

Excellent product

Good quality will last a few months

Ease Of Cleaning8%+0.77

Great for cleaning

Cleans so well

Good cleaning aid

Taste-Overall7%−0.02

Great taste

Taste is fresh

Lovely tasting vinegar

Advertised Vs Actual Product5%+0.16

As advertised

Does what it says

As described

Return

0.0% Return rate 50% Fixable by listing

Color50%▁█▁▁▁▁
Smell50%█▁▁▁▁▁

Neighbours dogs keep peeing up my fence, absolutely stinks, this white Vinegar is used in a sprayer, it does deodorise the stink some what

The product that arrived doesn't have much of a vinear smell at all

the strong smell deters them

FAQ

Common Oils Vinegars & Salad Dressings questions

Answered from the same tracked data.