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oils vinegars & salad dressings

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 21Conversion 76Competition 18Returns 100Price range 64Avg price 51Brand share 0Review moat 34Quality gap 17

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.27–£33.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.07

avg listing price — sweet spot $15–$100

Review moat

Okay3,051.92

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£98K

£98K/yr · 111K searches

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, oils vinegars & salad dressings is a £98K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

oils vinegars & salad dressings market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
£60K–£72K
units × avg price
Conversion rate
7.3%
Avg BSR
#7
Page quality
0%
Prime
92%
Sponsored
17%
Out of stock
0.0%
Avg brand age
64 months
Avg seller age
173 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Filippo Berio94%
  • by Amazon4%
  • Hexeal2%

Demand

Weekly Amazon search volume, last 33 weeks — -8.3% search growth over the last 90 days.
3K2KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top oils vinegars & salad dressings search terms

  • oils vinegars & salad dressings60K/yr
  • filippo berio extra virgin olive oil21K/yr
  • filippo berio olive oil11K/yr
  • filippo berio11K/yr
  • bertolli olive oil4K/yr
  • cooking baking & salad oils4K/yr
All search terms

Top oils vinegars & salad dressings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£10K20%£20K30%£29K40%£39K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about oils vinegars & salad dressings

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money37%

“Excellent price”

Quality-Overall22%

“It's a great brand and trustworthy”

Ease Of Cleaning8%

“Great for cleaning”

Taste-Overall7%

“Great taste”

Advertised Vs Actual Product5%

“As advertised”

Oily/Greasy3%

“Good oil for my household”

Cooking Instructions3%

“I love cooking with it”

Flavor2%

“Great flavour”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“Good size”

What buyers complain about

Quality-Overall13%

“Not happy with the quality, and the appearance, it feels very diluted”

Taste-Overall10%

“Rubbish doesnt taste nice”

Strength8%

“Low Strength Vinegar”

Oily/Greasy7%

“I still seem to poor oil over more things than I wanted”

Value For Money7%

“complete waster of money”

Dilute/Watery5%

“Not happy with the quality, and the appearance, it feels very diluted”

Functionality-Overall5%

“Dis not do the job”

Smell4%

“Neighbours dogs keep peeing up my fence, absolutely stinks, this white Vinegar is used in a sprayer, it does deodorise the stink some what”

Ease Of Use3%

“awkward to pour”

Salt Content3%

“Strong vinegar, mixed with sea salt kills all the weeds on the drive”

Top return reasons

Color50%
Smell50%

Common questions

Is oils vinegars & salad dressings profitable to sell on Amazon United Kingdom?
The niche generates £98K/yr across 12 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Skip it (36/100).
How competitive is the oils vinegars & salad dressings niche?
3 brands and 63 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oils vinegars & salad dressings?
Top complaints mined from reviews: Quality-Overall, Taste-Overall, Strength. The return rate is 0.0%.
What does it cost to enter the oils vinegars & salad dressings niche?
Listings span £4.27–£33.91; the average listing price is £12.07 (sweet spot $15–$100). The average incumbent carries 3,052 reviews — the moat a new listing must climb.