How competitive is the Oil niche on Amazon United Kingdom?

12 brands and 73 sellers compete in Oil on Amazon United Kingdom. The top 5 Oil products take 54% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Oil?

Oil buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Oil niche?

Oil sells for £5.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.55–£25.33. The average incumbent carries 1,432 reviews — the moat a new listing must climb.

Oil

Oil shows low returns (0.1%), but soft demand (-17.5% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oil is a £670K/yr Amazon United Kingdom market (911K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 51/100.

Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.5% over the last 90 days and 12.8% of searches end in a purchase.

£670K

revenue / yr

Units sold / yr150K

Search volume / yr-17.5%911K

Conversion rate12.8%

Avg price£5.73

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 73

Top-5 product click share54%

Open market15%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 24 products

Top Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Flora Pure Sunflower Oil 1 Litre (Pack of 1)

Price: £2.49
Rating: 4.7/5
Reviews: 1,011
Age: 12y ago

Morrisons Vegetable Oil 1000ml

Price: £2.12
Rating: 4.6/5
Reviews: 1,690
Age: 5y ago

by Amazon Sunflower Oil 1L

Price: £1.89
Rating: 4.7/5
Reviews: 901
Age: 1y ago

Morrisons Sunflower Oil 1 Litre

Price: £2.10
Rating: 4.7/5
Reviews: 357
Age: 3y ago

Crisp N Dry Rapeseed Vegetable Oil 2 Litre (Pack of 1)

Price: £3.92
Rating: 4.7/5
Reviews: 1,915
Age: 14y ago

Newest

by launch date

Laila Sunflower Oil 5L

Price: £9.49
Rating: 4.8/5
Reviews: 18
Age: 4mo ago

by Amazon Organic Sunflower Oil 1L

Price: £1.98
Rating: 4.7/5
Reviews: 212
Age: 7mo ago

by Amazon Sunflower Oil 1L

Price: £1.89
Rating: 4.7/5
Reviews: 901
Age: 1y ago

Tropical Sun Sunflower Oil 1L (Pack of 1) 100% Pure Sunflower Cooking Oil for Frying Baking & Roasting Neutral Taste Edible Oil for Everyday Kitchen Use Single Bottle Pack

Price: £2.34
Rating: 4.4/5
Reviews: 195
Age: 2y ago

by Amazon Sunflower Oil 1L

Price: £1.75
Rating: 4.8/5
Reviews: 633
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

10%

Morrisons30%
by Amazon18%
Flora15%
Crisp 'N' Dry14%
Filippo Berio8%
Pura5%
Open — no brand owns it (6 brands, 10%)

Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume911KCVR12.8%Products24Brands12Top 5 Brands85%OOS Rate1.5%Rating4.7★Reviews1,432Avg BSR#180

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oil348K/yr -12.0%7.7% conv.
cooking oil194K/yr -18.4%12.2% conv.
sunflower oil145K/yr -19.1%15.1% conv.
vegetable oil126K/yr -20.1%14.7% conv.
sunflower oil 5l19K/yr -25.3%5.7% conv.
veg oil11K/yr -30.4%19.1% conv.
vegetable oil 5 litre11K/yr -36.1%3.1% conv.
vegetable oil cooking6K/yr -39.3%9.5% conv.
oil 5l6K/yr -10.1%4.5% conv.
cooking oil 5l8K/yr -21.5%4.1% conv.

What reviews say buyers love and hate about Oil

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Value For Money29%

“Excellent price”

Quality-Overall22%

“The quality is very consistent”

Oily/Greasy8%

“Amazing Cooking Oil”

Advertised Vs Actual Product6%

“As advertised”

Taste-Overall5%

“there's no horrible taste or anything like that”

What buyers complain about

62% of reviews

Value For Money17%

“Could be a bit cheaper”

Taste-Overall10%

“Rubbish doesnt taste nice”

Quality-Overall8%

“Not good quality”

Oily/Greasy6%

“The worst oil I've ever had”

Size-Overall5%

“Not really a perfect fit”

Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

38%

2Value For Money

12%

3Leak-Proof

10%

4Lubrication

5Defective Material/Parts

Common Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oil 51/100 on Amazon United Kingdom — Worth a look. The niche generates £670K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -17.5% over the last 90 days.