Oil

Shoppers searched for this 911K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £670K a year.

Searches, last 12 months

911K

Growth, 90 days vs prior 90

-17.5%

Conversion, latest week

12.8%

Market size, estimated

£670Ka year

Peak month

March1.3× the quietest month

Top search term

oil348K searches a year

Listings sell for £5.73 on average, from £1.55 to £25.33. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £5.73 that is £23K to £29K a year per listing.

Average price

£5.73under the $15 to $100 sweet spot

Price range

£1.55–£25.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

£23K–£29K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #180 within Oils, Vinegars & Salad Dressings. It carries 1,432 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

21%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#180in Oils, Vinegars & Salad Dressings

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,432per listing

Listings tracked

24

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months