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Odour Remover

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -16.7% this quarter, so Odour Remover is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£366K/yr416K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
48%top-5 click share · 12 brands · 117 sellers

Flapen Score

Odour Remover against its category

The dotted line is the Grocery average. Past it, Odour Remover is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Odour Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Odour Remover 416K times last year and spent an estimated £366K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £366K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
10.7%
Market size, estimated
£366Ka year
Peak month
August1.7× the quietest month
Top search term
neutradol120K searches a year

02 · Price

A sale here is worth £8.22.

Listings sell for £8.22 on average, from £1.41 to £24.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.22 that is £10K to £12K a year per listing.

Average price
£8.22under the $15 to $100 sweet spot
Price range
£1.41–£24.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #48 within Air Fresheners. It carries 1,785 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
59%
Out of stock, average day
0.3%
Average rank
#48in Air Fresheners
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,785per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Odour Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

117

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

6%

  • Neutradol80%
  • HG6%
  • Airwick3%
  • EnzyActive2%
  • Dr. Beckmann2%
  • Generic1%
  • Open — no brand owns it (6 brands, 6%)

Demand

Odour Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Odour Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neutradol120K/yr
  • odour eliminator68K/yr
  • neutradol air freshener48K/yr
  • odour neutraliser35K/yr
  • neutradol gel23K/yr
  • odor eliminator14K/yr
  • room deodoriser14K/yr
  • odor neutralizer9K/yr
  • odour remover13K/yr
  • neutrodol9K/yr

Reviews and returns

What reviews say buyers love and hate about Odour Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell51%−0.23

Can't smell it

Lack of smell

like an ammonia smell

Value For Money8%+0.54

Which seems pretty expensive really

Waste of money

expensive

Durability5%−0.04

Not long lasting

doesnt last

not long lasting

Functionality-Overall5%−0.08

Didnt work

Unfortunately doesn't work as expected

it just wasnt effective in my case

Strength3%−0.06

it's not powerful whatsoever

Not very strong

Weak

Love

Smell49%−0.23

Good smell

Great fragrance

Scent Super Fresh

Value For Money13%+0.54

Excellent value for money

Good price

Great value

Quality-Overall7%+1.14

Quality good, value for money, smells very fresh

Seems to be a lot of good reviews

Excellent product

Advertised Vs Actual Product7%+1.16

As advertised

As described

Does the job

Freshness5%+0.51

Lovely and fresh

Fresh air

Lovely fresh smell

Return

0.1% Return rate 2% Fixable by listing

Smell43%▇▆█▆█▅

Can't smell it

Lack of smell

like an ammonia smell

Leak-Proof24%▄▅▃▆▅█

also they where packaged really well as last time I got off someone else and they came and had all leaked in box

My car recently had a leak

had leaked everywhere

Functionality-Overall11%█▄▆▂▁▃

Didnt work

Unfortunately doesn't work as expected

it just wasnt effective in my case

Value For Money3%▁█▁▁▆▆

Which seems pretty expensive really

Waste of money

expensive

Stain Resistance3%▁▁▅▄█▄

FAQ

Common Odour Remover questions

Answered from the same tracked data.