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Odour Remover

Odour Remover shows low returns (0.1%), but soft demand (-16.7% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 54Growth 17Conversion 90Competition 62Returns 99Price range 40Avg price 23Brand share 18Review moat 47Quality gap 62
This niche Category average

Is Odour Remover profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Odour Remover is a £366K/yr Amazon United Kingdom market (416K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.

Odour Remover: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.7% over the last 90 days and 10.7% of searches end in a purchase.

£366K

revenue / yr

Units sold / yr40K
Search volume / yr-16.7%416K
Conversion rate10.7%
Avg price£8.22

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers12 · 117
Top-5 product click share48%
Open market7%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement31%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,785

Top Odour Remover products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

117

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

6%

  • Neutradol80%
  • HG6%
  • Airwick3%
  • EnzyActive2%
  • Dr. Beckmann2%
  • Generic1%
  • Open — no brand owns it (6 brands, 6%)

Odour Remover demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume416KCVR10.7%Products32Brands12Top 5 Brands93%OOS Rate0.3%Rating4.4★Reviews1,785Avg BSR#48
10K6KPrime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Top Odour Remover search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • neutradol120K/yr
  • odour eliminator68K/yr
  • neutradol air freshener48K/yr
  • odour neutraliser35K/yr
  • neutradol gel23K/yr
  • odor eliminator14K/yr
  • room deodoriser14K/yr
  • odor neutralizer9K/yr
  • odour remover13K/yr
  • neutrodol9K/yr

What reviews say buyers love and hate about Odour Remover

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Smell49%

Good smell

Value For Money13%

Excellent value for money

Quality-Overall7%

Quality good, value for money, smells very fresh

Advertised Vs Actual Product7%

As advertised

Freshness5%

Lovely and fresh

What buyers complain about

80% of reviews
Smell51%

Can't smell it

Value For Money8%

Which seems pretty expensive really

Durability5%

Not long lasting

Functionality-Overall5%

Didnt work

Strength3%

it's not powerful whatsoever

Odour Remover return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

2%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
43%
2Leak-Proof
24%
3Functionality-Overall
11%
4Value For Money
3%
5Stain Resistance
3%

Common Odour Remover questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Odour Remover 52/100 on Amazon United Kingdom — Worth a look. The niche generates £366K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -16.7% over the last 90 days.
Search demand for Odour Remover on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 1.7× the quietest.