odour remover
Worth a lookShows low returns (0.1%), but soft demand (-16.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£366K£366K/yr · 416K searches
Review moat
Okay1,785.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.41–£24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.22avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, odour remover is a £366K/yr Amazon United Kingdom market (416K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
odour remover market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £247K–£329K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 31%
- Out of stock
- 0.3%
- Avg brand age
- 51 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
117
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
6%
- Neutradol80%
- HG6%
- Airwick3%
- EnzyActive2%
- Dr. Beckmann2%
- Generic1%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -16.7% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
Top odour remover search terms
- neutradol120K/yr
- odour eliminator68K/yr
- neutradol air freshener48K/yr
- odour neutraliser35K/yr
- neutradol gel23K/yr
- odor eliminator14K/yr
- room deodoriser14K/yr
- odor neutralizer9K/yr
- odour remover13K/yr
- neutrodol9K/yr
Top odour remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 3 x 135g
Neutradol£6.444.3★4,776 rev
Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Original Multipack of 3 x 135g
Neutradol£6.194.3★4,776 rev
Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 6 x 135g
Neutradol£8.394.5★1,548 rev
Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 6 x 135g
Neutradol£8.244.6★394 rev
Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Fresh Pink & Original Multipack (3)
Neutradol£5.954.3★4,776 rev
Newest
by launch dateNeutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 3 x 135g
Neutradol£6.444,776 rev
Chemical Trade Store -Professional Odour & Urine Remover 1L - Enzyme Cleaner for Pet & Household Smells - Eliminates Stains & Bad Odours
Chemical Trade Store£6.45639 rev
EnzyActive Damp & Musty Refresh Odour Neutraliser Spray Bio-Enzyme Fresh Linen Scent Eliminates Musty Smells from Damp Mould & Mildew Caravans Cars Bathrooms & Cupboards 500 ml Spray
EnzyActive£9.5981 rev
Odour Neutralising Gel Power Orbs 6 Pack & Silicone Drain Protector Bundle Strong Air Freshener Gel for Home Room Freshener Long Lasting Odour Eliminator Shower Hair Catcher Plug Trap Filter
Avatopia£11.7075 rev
Activated Charcoal Odor Absorber 8 Pack w Hooks Nature Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags Moisture Absorbers for Fresh Home Car Closet Pet Smoke Smell Deodorizer
Innmily£14.063,599 rev
Trending
90-day click momentum
Neutradol Original Room Spray Odour Destroyer 300Ml - Pack Of 3
Neutradol£5.394.5★
Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 3 x 135g
Neutradol£5.584.3★
Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 6 x 135g
Neutradol£8.244.6★
Activated Charcoal Odor Absorber 8 Pack w Hooks Nature Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags Moisture Absorbers for Fresh Home Car Closet Pet Smoke Smell Deodorizer
Innmily£14.064.2★
Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 12 x 135g
Neutradol£13.704.5★
What buyers say about odour remover
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Excellent value for money”
“Quality good, value for money, smells very fresh”
“As advertised”
“Lovely and fresh”
“Works well”
“Easy to use”
“and reliable”
“Easy to spray and useful”
“Good product and cleans up well”
What buyers complain about
“Can't smell it”
“Which seems pretty expensive really”
“Not long lasting”
“Didnt work”
“it's not powerful whatsoever”
“small”
“also they where packaged really well as last time I got off someone else and they came and had all leaked in box”
“Rubbish”
“Ok don't think there as good as shop bought”
“With teenagers I needed extra help in the washing to get clothes smelling as fresh as possible”
Top return reasons
Common questions
- Is odour remover profitable to sell on Amazon United Kingdom?
- The niche generates £366K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the odour remover niche?
- 12 brands and 117 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in odour remover?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- When does demand for odour remover peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the odour remover niche?
- Listings span £1.41–£24.23; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 1,785 reviews — the moat a new listing must climb.