How competitive is the Odour Neutraliser Spray niche on Amazon United Kingdom?

4 brands and 115 sellers compete in Odour Neutraliser Spray on Amazon United Kingdom. The top 5 Odour Neutraliser Spray products take 67% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Odour Neutraliser Spray niche?

Odour Neutraliser Spray sells for £9.83 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.41–£19.23. The average incumbent carries 962 reviews — the moat a new listing must climb.

Odour Neutraliser Spray

brand-locked demand (top 5 brands take 100% of clicks) — Odour Neutraliser Spray doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Odour Neutraliser Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Odour Neutraliser Spray is a £75K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Odour Neutraliser Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.5% over the last 90 days and 11.4% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr8K

Search volume / yr-3.5%66K

Conversion rate11.4%

Avg price£9.83

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 115

Top-5 product click share67%

Open market0%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Top Odour Neutraliser Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Air Wick| Eucalyptus|Air Freshener Air Spray |Pack of 4

Price: £6.41
Rating: 4.6/5
Reviews: 2,113
Age: 4y ago

Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml

Price: £1.75
Rating: 4.6/5
Reviews: 683
Age: 9y ago

Airwick Premium Air Freshener Fresh Cotton Scent 236ml Non-Wet Spray Fast-Acting Indoor Deodorizer Instant Odor Neutralizer Quick Freshening Green

Price: £2.49
Rating: 4.6/5
Reviews: 1,151
Age: 3y ago

Airwick Air Freshener Room Spray SOFT COTTON 250 ml (Pack of 6)

Price: £11.38
Rating: 4.6/5
Reviews: 2,088
Age: 10y ago

HG Odour Eliminator | Neutralises Bad Smells on All Surfaces | 500ml

Price: £5.20
Rating: 4.2/5
Reviews: 1,750
Age: 19y ago

Newest

by launch date

Air Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (Cherry Blossom Soft Cotton White Vanilla Bean)

Price: £15.00
Rating: 4.9/5
Reviews: 10
Age: 3mo ago

Air Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (White Vanilla)

Price: £14.95
Rating: 4.9/5
Reviews: 10
Age: 3mo ago

Air Wick Odour Neutralising Air Spray Fresh Cotton & Apple Blossom 8x237ml

Price: £11.75
Rating: 5.0/5
Reviews: 5
Age: 11mo ago

Airwick Air Freshener Spray Fresh Grapefruit & Orange Scent 8 Pack Long-Lasting Home Fragrance Air Care Instant Odor Neutralizer Quick Freshening

Price: £12.45
Rating: 4.7/5
Reviews: 35
Age: 1y ago

8 x Air Wick Fresh Cotton Active Fresh Room Spray Air Freshener 236ml Bulk Buy

Price: £13.61
Rating: 4.7/5
Reviews: 26
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

Airwick89%
HG7%
Oust3%
Neutradol2%

Odour Neutraliser Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR11.4%Products22Brands4Top 5 Brands100%OOS Rate3.9%Rating4.6★Reviews962Avg BSR#99

Top Odour Neutraliser Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

odour neutraliser spray9K/yr -11.6%6.9% conv.
airwick pure air freshener spray7K/yr +27.6%8.0% conv.
air wick odour neutralising air spray6K/yr +14.6%13.0% conv.
pure air freshener spray7K/yr -13.6%8.5% conv.
airwick pure6K/yr -8.3%5.4% conv.
odour eliminator spray6K/yr -6.3%4.3% conv.
air wick pure air freshener spray4K/yr +7.8%9.3% conv.
air wick pure4K/yr -4.1%8.6% conv.
odor neutralizer spray4K/yr -4.0%4.5% conv.
air wick room spray4K/yr +13.5%5.7% conv.

What reviews say buyers love and hate about Odour Neutraliser Spray

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Smell57%

“Orange smell”

Value For Money14%

“Excellent value for money”

Quality-Overall5%

“Great product, great seller”

Advertised Vs Actual Product5%

“As advertised”

Freshness4%

“Fresh and long lasting”

What buyers complain about

87% of reviews

Smell54%

“the smell is unpleasant”

Advertised Vs Actual Product10%

“False advertising”

Durability8%

“top broke straight away”

Functionality-Overall4%

“Doesn't work”

Value For Money4%

“Which seems pretty expensive really”

Odour Neutraliser Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

67%

2Functionality-Overall

3Strength

4Advertised Vs Actual Product

5Moist/Dry

Common Odour Neutraliser Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Odour Neutraliser Spray 38/100 on Amazon United Kingdom — Skip it. The niche generates £75K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -3.5% over the last 90 days.

Odour Neutraliser Spray buyers on Amazon United Kingdom complain most about Smell, Advertised Vs Actual Product, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.