Odour Neutraliser Spray
FailThe top 5 brands take 100% of clicks, so Odour Neutraliser Spray is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £75K/yr66K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 115 sellers
Flapen Score
Odour Neutraliser Spray against its category
The dotted line is the Grocery average. Past it, Odour Neutraliser Spray is stronger. Inside it, weaker.
Market
The Odour Neutraliser Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Odour Neutraliser Spray 66K times last year and spent an estimated £75K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £75Ka year
- Top search term
- odour neutraliser spray9K searches a year
02 · Price
A sale here is worth £9.83.
Listings sell for £9.83 on average, from £1.41 to £19.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.83 that is £2K to £5K a year per listing.
- Average price
- £9.83under the $15 to $100 sweet spot
- Price range
- £1.41–£19.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #99 within Air Fresheners. It carries 962 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 77%
- Out of stock, average day
- 3.9%
- Average rank
- #99in Air Fresheners
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 962per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Odour Neutraliser Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Air Wick| Eucalyptus|Air Freshener Air Spray |Pack of 4
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 2,113
- Age
- 4y ago

Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 683
- Age
- 9y ago

Airwick Premium Air Freshener Fresh Cotton Scent 236ml Non-Wet Spray Fast-Acting Indoor Deodorizer Instant Odor Neutralizer Quick Freshening Green
- Price
- £2.49
- Rating
- 4.6/5
- Reviews
- 1,151
- Age
- 3y ago

Airwick Air Freshener Room Spray SOFT COTTON 250 ml (Pack of 6)
- Price
- £11.38
- Rating
- 4.6/5
- Reviews
- 2,088
- Age
- 10y ago

HG Odour Eliminator | Neutralises Bad Smells on All Surfaces | 500ml
- Price
- £5.20
- Rating
- 4.2/5
- Reviews
- 1,750
- Age
- 19y ago
Trending
90-day click momentum
Air Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (Cherry Blossom Soft Cotton White Vanilla Bean)
- Price
- £15.00
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

Air Wick Odour Neutralising Air Spray Fresh Cotton & Apple Blossom 8x237ml
- Price
- £11.75
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Air Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (White Vanilla)
- Price
- £14.95
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

8 x Air Wick Fresh Cotton Active Fresh Room Spray Air Freshener 236ml Bulk Buy
- Price
- £13.61
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2y ago

Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 683
- Age
- 9y ago
Newest
by launch date
Air Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (Cherry Blossom Soft Cotton White Vanilla Bean)
- Price
- £15.00
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

Air Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (White Vanilla)
- Price
- £14.95
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

Air Wick Odour Neutralising Air Spray Fresh Cotton & Apple Blossom 8x237ml
- Price
- £11.75
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Airwick Air Freshener Spray Fresh Grapefruit & Orange Scent 8 Pack Long-Lasting Home Fragrance Air Care Instant Odor Neutralizer Quick Freshening
- Price
- £12.45
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

8 x Air Wick Fresh Cotton Active Fresh Room Spray Air Freshener 236ml Bulk Buy
- Price
- £13.61
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
115
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 98%
Open market
0%
- Airwick89%
- HG7%
- Oust3%
- Neutradol2%
Demand
Odour Neutraliser Spray search demand
Weekly searches over the year. Pick a range.
Search terms
Top Odour Neutraliser Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- odour neutraliser spray9K/yr
- airwick pure air freshener spray7K/yr
- air wick odour neutralising air spray6K/yr
- pure air freshener spray7K/yr
- airwick pure6K/yr
- odour eliminator spray6K/yr
- air wick pure air freshener spray4K/yr
- air wick pure4K/yr
- odor neutralizer spray4K/yr
- air wick room spray4K/yr
Reviews and returns
What reviews say buyers love and hate about Odour Neutraliser Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the smell is unpleasant
Hardly any smell at all
Strong scent
False advertising
Not right description
Not as described
top broke straight away
doesnt last
they are not that strong or long lasting
Doesn't work
Unfortunately doesn't work as expected
Which seems pretty expensive really
Not worth the money
Waste of money
Love
Orange smell
Long lasting smell
Great fragrance
Excellent value for money
Good price
Value for money
Great product, great seller
Excellent product
Great price and quality
As advertised
As described
exactly as advertised
Fresh and long lasting
Its good really does freshen the place up
the freshener works well
Return
0.1% Return rate 8% Fixable by listing
the smell is unpleasant
Hardly any smell at all
Strong scent
Doesn't work
Unfortunately doesn't work as expected
its not that strong either
A weak formulation
they are not that strong or long lasting
False advertising
Not right description
Not as described
can make everything a bit damp
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Odour Neutraliser Spray questions
Answered from the same tracked data.









