odour neutraliser spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Good961.59avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.83avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad£1.41–£19.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 66K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, odour neutraliser spray is a £75K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
odour neutraliser spray market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £59K–£79K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 36%
- Out of stock
- 3.9%
- Avg brand age
- 63 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
115
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 98%
Open market
0%
- Airwick89%
- HG7%
- Oust3%
- Neutradol2%
Demand
Weekly Amazon search volume, last 16 weeks — -3.5% search growth over the last 90 days.Top odour neutraliser spray search terms
- odour neutraliser spray9K/yr
- airwick pure air freshener spray7K/yr
- air wick odour neutralising air spray6K/yr
- pure air freshener spray7K/yr
- airwick pure6K/yr
- odour eliminator spray6K/yr
- air wick pure air freshener spray4K/yr
- air wick pure4K/yr
- odor neutralizer spray4K/yr
- air wick room spray4K/yr
Top odour neutraliser spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Wick| Eucalyptus|Air Freshener Air Spray |Pack of 4
Airwick£6.414.6★2,113 rev
Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml
Airwick£1.754.6★683 rev
Airwick Premium Air Freshener Fresh Cotton Scent 236ml Non-Wet Spray Fast-Acting Indoor Deodorizer Instant Odor Neutralizer Quick Freshening Green
Airwick£2.494.6★1,151 rev
Airwick Air Freshener Room Spray SOFT COTTON 250 ml (Pack of 6)
Airwick£11.384.6★2,088 rev
HG Odour Eliminator | Neutralises Bad Smells on All Surfaces | 500ml
HG£5.204.2★1,750 rev
Newest
by launch date
Air Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (Cherry Blossom Soft Cotton White Vanilla Bean)
Airwick£15.0010 rev
Air Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (White Vanilla)
Airwick£14.9510 rev
Air Wick Odour Neutralising Air Spray Fresh Cotton & Apple Blossom 8x237ml
Airwick£11.755 rev
Airwick Air Freshener Spray Fresh Grapefruit & Orange Scent 8 Pack Long-Lasting Home Fragrance Air Care Instant Odor Neutralizer Quick Freshening
Airwick£12.4535 rev
8 x Air Wick Fresh Cotton Active Fresh Room Spray Air Freshener 236ml Bulk Buy
Airwick£13.6126 rev
Trending
90-day click momentumAir Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (Cherry Blossom Soft Cotton White Vanilla Bean)
Airwick£15.004.9★
Air Wick Odour Neutralising Air Spray Fresh Cotton & Apple Blossom 8x237ml
Airwick£11.755.0★
Air Wick Pure Aerosol Cherry Blossom Air Freshener 3x 250ml (White Vanilla)
Airwick£14.954.9★
8 x Air Wick Fresh Cotton Active Fresh Room Spray Air Freshener 236ml Bulk Buy
Airwick£13.614.7★
Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml
Airwick£1.754.6★
What buyers say about odour neutraliser spray
What buyers praise and complain about, mined from review topics.What buyers love
“Orange smell”
“Excellent value for money”
“Great product, great seller”
“As advertised”
“Fresh and long lasting”
“Easy to spray and useful”
“Does the job”
“Very easy to use”
“GOOD AND STRONG”
“Pure natural fragrance”
What buyers complain about
“the smell is unpleasant”
“False advertising”
“top broke straight away”
“Doesn't work”
“Which seems pretty expensive really”
“its not that strong either”
“Discoloured stains”
“Discoloured stains”
“Rubbish”
“can make everything a bit damp”
Top return reasons
Common questions
- Is odour neutraliser spray profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the odour neutraliser spray niche?
- 4 brands and 115 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in odour neutraliser spray?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Durability. The return rate is 0.1%.
- What does it cost to enter the odour neutraliser spray niche?
- Listings span £1.41–£19.23; the average listing price is £9.83 (sweet spot $15–$100). The average incumbent carries 962 reviews — the moat a new listing must climb.