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Odour Neutraliser Spray

Fail

The top 5 brands take 100% of clicks, so Odour Neutraliser Spray is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£75K/yr66K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
67%top-5 click share · 4 brands · 115 sellers

Flapen Score

Odour Neutraliser Spray against its category

The dotted line is the Grocery average. Past it, Odour Neutraliser Spray is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Odour Neutraliser Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Odour Neutraliser Spray 66K times last year and spent an estimated £75K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
11.4%
Market size, estimated
£75Ka year
Top search term
odour neutraliser spray9K searches a year

02 · Price

A sale here is worth £9.83.

Listings sell for £9.83 on average, from £1.41 to £19.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.83 that is £2K to £5K a year per listing.

Average price
£9.83under the $15 to $100 sweet spot
Price range
£1.41–£19.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #99 within Air Fresheners. It carries 962 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
77%
Out of stock, average day
3.9%
Average rank
#99in Air Fresheners
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
962per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Odour Neutraliser Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

0%

  • Airwick89%
  • HG7%
  • Oust3%
  • Neutradol2%

Demand

Odour Neutraliser Spray search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Odour Neutraliser Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odour neutraliser spray9K/yr
  • airwick pure air freshener spray7K/yr
  • air wick odour neutralising air spray6K/yr
  • pure air freshener spray7K/yr
  • airwick pure6K/yr
  • odour eliminator spray6K/yr
  • air wick pure air freshener spray4K/yr
  • air wick pure4K/yr
  • odor neutralizer spray4K/yr
  • air wick room spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Odour Neutraliser Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell54%−0.01

the smell is unpleasant

Hardly any smell at all

Strong scent

Advertised Vs Actual Product10%−0.10

False advertising

Not right description

Not as described

Durability8%−0.04

top broke straight away

doesnt last

they are not that strong or long lasting

Functionality-Overall4%−0.07

Doesn't work

Unfortunately doesn't work as expected

Value For Money4%+2.06

Which seems pretty expensive really

Not worth the money

Waste of money

Love

Smell57%−0.01

Orange smell

Long lasting smell

Great fragrance

Value For Money14%+2.06

Excellent value for money

Good price

Value for money

Quality-Overall5%+1.13

Great product, great seller

Excellent product

Great price and quality

Advertised Vs Actual Product5%−0.10

As advertised

As described

exactly as advertised

Freshness4%+0.54

Fresh and long lasting

Its good really does freshen the place up

the freshener works well

Return

0.1% Return rate 8% Fixable by listing

Smell67%█▇▇▄▅▆

the smell is unpleasant

Hardly any smell at all

Strong scent

Functionality-Overall6%▁▁█▁▁▅

Doesn't work

Unfortunately doesn't work as expected

Strength5%▁▁▁█▇▁

its not that strong either

A weak formulation

they are not that strong or long lasting

Advertised Vs Actual Product5%▁▁▁█▇▁

False advertising

Not right description

Not as described

Moist/Dry3%▁▁▁█▁▁

can make everything a bit damp

FAQ

Common Odour Neutraliser Spray questions

Answered from the same tracked data.