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Odd Coffee Pods

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Odd Coffee Pods is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£4.0M/yr1.9M searches / yr
90-day growth
-8.3%search demand this quarter
Competition
69%top-5 click share · 4 brands · 130 sellers

Flapen Score

Odd Coffee Pods against its category

The dotted line is the Grocery average. Past it, Odd Coffee Pods is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Odd Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Odd Coffee Pods 1.9M times last year and spent an estimated £4.0M. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.0M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
7.9%
Market size, estimated
£4.0Ma year
Peak month
December1.7× the quietest month
Top search term
nespresso vertuo pods1.0M searches a year

02 · Price

A sale here is worth £26.62.

Listings sell for £26.62 on average, from £14.83 to £47.55. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £26.62 that is £133K to £160K a year per listing.

Average price
£26.62inside the $15 to $100 sweet spot
Price range
£14.83–£47.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£133K–£160K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Coffee. It carries 2,749 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Coffee
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,749per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Odd Coffee Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£200K£401K£601K£802K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

130

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 99%

Open market

0%

  • Nespresso81%
  • STARBUCKS17%
  • SpaceAid1%
  • Caffè Nero1%
  • Open — no brand owns it (0%)

Demand

Odd Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Odd Coffee Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso vertuo pods1.0M/yr
  • starbucks nespresso pods224K/yr
  • vertuo coffee pods170K/yr
  • starbucks coffee pods82K/yr
  • nespresso vertuo coffee pods109K/yr
  • nespresso pods vertuo42K/yr
  • vertuo pods51K/yr
  • starbucks pods26K/yr
  • coffee pods starbucks25K/yr
  • nespresso vertuo pods starbucks20K/yr

Reviews and returns

What reviews say buyers love and hate about Odd Coffee Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money41%−0.13

Waste of money

very pricey

just expensive

Taste-Overall11%+1.51

Tastes weak

had a slight burnt taste to it

Tastes horrible

Flavor8%+0.90

not much flavour

Very flavoursome

Expensive flavoured pods that aren't worth the price tag

Bitter7%−0.02

Slightly bitter

I dont like bitter coffee

It is weak with a nasty bitter taste

Quality-Overall4%+0.63

Poor quality coffee

Amazon, Starbucks or Nespresso should really improve the quality control wherever the pods are packaged

Quality has deteriorated

Love

Taste-Overall30%+1.51

Delicious coffee

delicious coffee

Smooth taste

Value For Money20%−0.13

Great value

Fair price

Excellent value for money

Caffeine Content13%+1.03

very good coffee

Good taste for a decaffeinated coffee

Good tasting coffee

Flavor12%+0.90

Good flavor

A great range of flavours

Rich flavour

Quality-Overall11%+0.63

Good Variety

Good quality

Good quality coffee

Return

0.1% Return rate 40% Fixable by listing

Defective Material/Parts30%▁▁▁▁█▄
Size-Overall20%▁▁▁█▁▂

Its not like the one on Argos its wooden no glass top so it will go mouldy also doesnt fit machine all the way on

Color13%▁▁▁▁█▃
Quality-Overall13%▁▁▁▁▁█

Poor quality coffee

Amazon, Starbucks or Nespresso should really improve the quality control wherever the pods are packaged

Quality has deteriorated

Advertised Vs Actual Product7%▁▁▁▁▁█

Not quite what was in the photo

Unorthodox advertised product

FAQ

Common Odd Coffee Pods questions

Answered from the same tracked data.