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Odd Coffee Pods

Odd Coffee Pods shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 97Growth 21Conversion 79Competition 27Returns 100Price range 95Avg price 95Brand share 0Review moat 38Quality gap 28
This niche Category average

Is Odd Coffee Pods profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Odd Coffee Pods is a £4.0M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 54/100.

Odd Coffee Pods: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.3% over the last 90 days and 7.9% of searches end in a purchase.

£4.0M

revenue / yr

Units sold / yr150K
Search volume / yr-8.3%1.9M
Conversion rate7.9%
Avg price£26.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 130
Top-5 product click share69%
Open market0%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews2,749

Top Odd Coffee Pods products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£200K£401K£601K£802K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

130

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 99%

Open market

0%

  • Nespresso81%
  • STARBUCKS17%
  • SpaceAid1%
  • Caffè Nero1%
  • Open — no brand owns it (0%)

Odd Coffee Pods demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR7.9%Products21Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,749Avg BSR#81
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Top Odd Coffee Pods search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nespresso vertuo pods1.0M/yr
  • starbucks nespresso pods224K/yr
  • vertuo coffee pods170K/yr
  • starbucks coffee pods82K/yr
  • nespresso vertuo coffee pods109K/yr
  • nespresso pods vertuo42K/yr
  • vertuo pods51K/yr
  • starbucks pods26K/yr
  • coffee pods starbucks25K/yr
  • nespresso vertuo pods starbucks20K/yr

What reviews say buyers love and hate about Odd Coffee Pods

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Taste-Overall30%

Delicious coffee

Value For Money20%

Great value

Caffeine Content13%

very good coffee

Flavor12%

Good flavor

Quality-Overall11%

Good Variety

What buyers complain about

84% of reviews
Value For Money41%

Waste of money

Taste-Overall11%

Tastes weak

Flavor8%

not much flavour

Bitter7%

Slightly bitter

Quality-Overall4%

Poor quality coffee

Odd Coffee Pods return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
30%
2Size-Overall
20%
3Color
13%
4Quality-Overall
13%
5Advertised Vs Actual Product
7%

Common Odd Coffee Pods questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Odd Coffee Pods 54/100 on Amazon United Kingdom — Worth a look. The niche generates £4.0M/yr across 21 tracked products. Search demand moved -8.3% over the last 90 days.
Search demand for Odd Coffee Pods on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 1.7× the quietest.