Oat Milk Powder
FailThe top 5 brands take 97% of clicks, so Oat Milk Powder is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £131K/yr144K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 11 sellers
Flapen Score
Oat Milk Powder against its category
The dotted line is the Grocery average. Past it, Oat Milk Powder is stronger. Inside it, weaker.
Market
The Oat Milk Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oat Milk Powder 144K times last year and spent an estimated £131K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £131Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- oat milk powder57K searches a year
02 · Price
A sale here is worth £11.92.
Listings sell for £11.92 on average, from £3.99 to £18.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £11.92 that is £9K to £12K a year per listing.
- Average price
- £11.92under the $15 to $100 sweet spot
- Price range
- £3.99–£18.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Fresh & Chilled. It carries 178 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 55%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Fresh & Chilled
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 178per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Oat Milk Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Overherd Powdered Oat Milk - Makes 4 Litres - Plant Based Creamer for Tea & Coffee - Gluten-Free Dairy Free & Vegan Dried Oat Milk for Travel Camping & Everyday Use
- Price
- £7.12
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 3y ago

Overherd Oat Milk Powder - Makes 8 Litres - Vegan Creamer for Tea & Coffee Gluten-Free & Dairy-Free Dried Oat Milk Ideal for Everyday Use & Travel
- Price
- £12.99
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 2y ago

MIGHTY Oat Milk Powder (375g Bag Makes 4L of Oat M.lk) Vegan Coffee Creamer Ideal for Camping Travelling Festivals
- Price
- £11.46
- Rating
- 4.3/5
- Reviews
- 150
- Age
- 3y ago

Overherd Oat Milk Powder Starter Set - Includes 8 Litre Pouch Glass Bottle & Scoop - Vegan Dairy Free & Gluten Free Coffee Creamer Bundle
- Price
- £15.98
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago

MIGHTY Oat Milk Powder (1KG Bag Makes 10L of Oat M.lk) Vegan Coffee Creamer Dairy Free Lactose Free Ideal for Tea Coffee Cooking Baking
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 3y ago
Trending
90-day click momentum
Caprimo Oat Drink Powder 100% Plant Based Creamy Oat Milk Powder for Coffee Tea & Hot Drinks (Pack of 1 Total 500 Grams) - Oat Topping Gluten Free Lactose Free Dairy & Soy Free Vegans
- Price
- £8.99
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 3mo ago

Overherd Oat Milk Powder Starter Set - Includes 8 Litre Pouch Glass Bottle & Scoop - Vegan Dairy Free & Gluten Free Coffee Creamer Bundle
- Price
- £15.98
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago

MIGHTY Oat Milk Powder (375g Bag Makes 4L of Oat M.lk) Vegan Coffee Creamer Ideal for Camping Travelling Festivals
- Price
- £11.46
- Rating
- 4.3/5
- Reviews
- 150
- Age
- 3y ago

MIGHTY Oat Milk Powder (1KG Bag Makes 10L of Oat M.lk) Vegan Coffee Creamer Dairy Free Lactose Free Ideal for Tea Coffee Cooking Baking
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 3y ago

MYOM Barista Oat Milk-Free Premix - Makes 6 Litres - 6 Pouches
- Price
- £10.91
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 9mo ago
Newest
by launch date
Caprimo Oat Drink Powder 100% Plant Based Creamy Oat Milk Powder for Coffee Tea & Hot Drinks (Pack of 1 Total 500 Grams) - Oat Topping Gluten Free Lactose Free Dairy & Soy Free Vegans
- Price
- £8.99
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 3mo ago

MYOM Barista Oat Milk-Free Premix - Makes 6 Litres - 6 Pouches
- Price
- £10.91
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 9mo ago

Overherd Travel Tin Portable Reusable Storage Container for Oat Milk Powder Lightweight Travel-Friendly Tub Which Fits in Handbags & Backpacks
- Price
- £3.99
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 11mo ago

KWERKY Oat Milk Powder 1kg =10L Plant Based Oat Drink | Dairy Gluten Nut Soy-Free | Pea Protein Calcium Vitamin B12 | No Added Sugar | No Gums & Seed Oils No Additives | For Cooking & Baking
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 1y ago

MYOM Oat Milk-Free Drink Premix - Makes 8 Litres - 8 Pouches
- Price
- £14.11
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Overherd70%
- MIGHTY PEA15%
- MYOM6%
- KWERKY4%
- Caprimo3%
- Rio3%
Demand
Oat Milk Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Oat Milk Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oat milk powder57K/yr
- overherd oat milk powder27K/yr
- overhead oat milk powder15K/yr
- powdered oat milk15K/yr
- overherd12K/yr
- dried oat milk powder6K/yr
- oat milk powder uk5K/yr
- vegan milk powder5K/yr
- mighty oat milk powder4K/yr
Reviews and returns
What reviews say buyers love and hate about Oat Milk Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Weird taste
The taste is very synthetic
not taste
Everything is getting more expensive
Also expensive at £11.64 + postage = £2.91 a litre
a Complete waste of money
it was too watery
doesn't dissolve well in coffee
However made up as they suggest its watery and tastes bland
obviously this powdered milk was not going to be the same as it doesnt contain the additional ingredients
it says under the ingredients oats what a con
also you need to use quite a lot to make it creamy
as I found coconut milk powder too grainy
Love
has a smooth taste
Absolutely delicious
A real treat
Excellent product
Makes a good quality of milk good value for money
Great product and makes excellent quality oatmilk
Easy to use
Makes my life easier
it is so easy to make
easy to mix
Mixes well
Dissolves easily
Great stuff for all those sad lactose intolerants
healthy for me
Good for dietary supplement by helping burn body fat
Return
0.0% Return rate 50% Fixable by listing
Poor product information
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oat Milk Powder questions
Answered from the same tracked data.









