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Oat Milk Powder

Fail

The top 5 brands take 97% of clicks, so Oat Milk Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£131K/yr144K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
82%top-5 click share · 6 brands · 11 sellers

Flapen Score

Oat Milk Powder against its category

The dotted line is the Grocery average. Past it, Oat Milk Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oat Milk Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oat Milk Powder 144K times last year and spent an estimated £131K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
7.6%
Market size, estimated
£131Ka year
Peak month
January1.4× the quietest month
Top search term
oat milk powder57K searches a year

02 · Price

A sale here is worth £11.92.

Listings sell for £11.92 on average, from £3.99 to £18.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £11.92 that is £9K to £12K a year per listing.

Average price
£11.92under the $15 to $100 sweet spot
Price range
£3.99–£18.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Fresh & Chilled. It carries 178 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#54in Fresh & Chilled
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Oat Milk Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£53K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Overherd70%
  • MIGHTY PEA15%
  • MYOM6%
  • KWERKY4%
  • Caprimo3%
  • Rio3%

Demand

Oat Milk Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oat Milk Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oat milk powder57K/yr
  • overherd oat milk powder27K/yr
  • overhead oat milk powder15K/yr
  • powdered oat milk15K/yr
  • overherd12K/yr
  • dried oat milk powder6K/yr
  • oat milk powder uk5K/yr
  • vegan milk powder5K/yr
  • mighty oat milk powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Oat Milk Powder

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oat Milk Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data