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Oat Milk No Sugar

Fail

The top 5 brands take 100% of clicks, so Oat Milk No Sugar is a Fail.

Flapen Score
32
32 / 100
Ranks 2,867 of 2,976 Grocery niches · −14 vs the category median of 46
Market size
£68K/yr61K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
89%top-5 click share · 3 brands · 58 sellers

Flapen Score

Oat Milk No Sugar against its category

The dotted line is the Grocery average. Past it, Oat Milk No Sugar is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oat Milk No Sugar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oat Milk No Sugar 61K times last year and spent an estimated £68K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
15.2%
Market size, estimated
£68Ka year
Peak month
February1.5× the quietest month
Top search term
alpro oat milk29K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £1.61 to £11.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £7.33 that is £11K to £15K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£1.61–£11.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Fresh & Chilled. It carries 2,550 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Fresh & Chilled
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,550per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Oat Milk No Sugar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

58

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Alpro81%
  • OATLY16%
  • Glebe Farm2%
  • Open — no brand owns it (0%)

Demand

Oat Milk No Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Oat Milk No Sugar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alpro oat milk29K/yr
  • oat milk no sugar15K/yr
  • alpro oat milk no sugar5K/yr
  • alpro oat4K/yr
  • unsweetened oat milk3K/yr
  • sugar free oat milk3K/yr
  • no sugar oat milk3K/yr

Reviews and returns

What reviews say buyers love and hate about Oat Milk No Sugar

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Strange taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oat Milk No Sugar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data