Oat Milk No Sugar
FailThe top 5 brands take 100% of clicks, so Oat Milk No Sugar is a Fail.
- Flapen Score
- 32 / 100Ranks 2,867 of 2,976 Grocery niches · −14 vs the category median of 4632
- Market size
- £68K/yr61K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 58 sellers
Flapen Score
Oat Milk No Sugar against its category
The dotted line is the Grocery average. Past it, Oat Milk No Sugar is stronger. Inside it, weaker.
Market
The Oat Milk No Sugar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oat Milk No Sugar 61K times last year and spent an estimated £68K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
15.2% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 15.2%
- Market size, estimated
- £68Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- alpro oat milk29K searches a year
02 · Price
A sale here is worth £7.33.
Listings sell for £7.33 on average, from £1.61 to £11.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £7.33 that is £11K to £15K a year per listing.
- Average price
- £7.33under the $15 to $100 sweet spot
- Price range
- £1.61–£11.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Fresh & Chilled. It carries 2,550 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Fresh & Chilled
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,550per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Oat Milk No Sugar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alpro Oat No Sugars Plant-Based Long Life Drink - 100% Bitish Oats - Unsweetened - Vegan Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
- Price
- £11.20
- Rating
- 4.6/5
- Reviews
- 3,649
- Age
- 5y ago

Alpro Oat Drink - 100% British Oats - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
- Price
- £11.00
- Rating
- 4.6/5
- Reviews
- 3,035
- Age
- 5y ago

Oatly No Sugars Oat Drink 1 Litre (Pack of 6)
- Price
- £9.15
- Rating
- 4.5/5
- Reviews
- 3,394
- Age
- 3y ago

Alpro Barista Oat Drink - Plant-Based Long Life Dairy Free & Lactose Free - Great for Coffee Foam - 1L (Pack of 8)
- Price
- £11.09
- Rating
- 4.6/5
- Reviews
- 2,791
- Age
- 5y ago

Alpro Oat No Sugars Plant-Based Long Life Drink Vegan & Dairy Free 1L
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 3,649
- Age
- 7y ago
Trending
90-day click momentum
Oatly No Sugars Oat Drink 1 Litre (Pack of 6)
- Price
- £9.15
- Rating
- 4.5/5
- Reviews
- 3,394
- Age
- 3y ago

Alpro Oat No Sugars Plant-Based Long Life Drink Vegan & Dairy Free 1L
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 3,649
- Age
- 7y ago

Oatly Barista Oat Drink Long Life 6x1Litre
- Price
- £9.17
- Rating
- 4.7/5
- Reviews
- 4,551
- Age
- 2y ago

Alpro Barista Oat Drink - Plant-Based Long Life Dairy Free & Lactose Free - Great for Coffee Foam - 1L (Pack of 8)
- Price
- £11.09
- Rating
- 4.6/5
- Reviews
- 2,791
- Age
- 5y ago

Glebe Farm Gluten Free PureOaty Barista Grade No Sugar Dairy Free Coffee Creamer & High Protein Vegan Milk Made With 100% British Oats Plant Drink 6 x 1 Litre
- Price
- £9.34
- Rating
- 4.1/5
- Reviews
- 667
- Age
- 5y ago
Newest
by launch date
Oatly Barista Oat Drink Long Life 6x1Litre
- Price
- £9.17
- Rating
- 4.7/5
- Reviews
- 4,551
- Age
- 2y ago

Oatly No Sugars Oat Drink 1 Litre (Pack of 6)
- Price
- £9.15
- Rating
- 4.5/5
- Reviews
- 3,394
- Age
- 3y ago

Alpro Barista Oat Drink - Plant-Based Long Life Dairy Free & Lactose Free - Great for Coffee Foam - 1L (Pack of 8)
- Price
- £11.09
- Rating
- 4.6/5
- Reviews
- 2,791
- Age
- 5y ago

Glebe Farm Gluten Free PureOaty Barista Grade No Sugar Dairy Free Coffee Creamer & High Protein Vegan Milk Made With 100% British Oats Plant Drink 6 x 1 Litre
- Price
- £9.34
- Rating
- 4.1/5
- Reviews
- 667
- Age
- 5y ago

Alpro Oat No Sugars Plant-Based Long Life Drink - 100% Bitish Oats - Unsweetened - Vegan Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
- Price
- £11.20
- Rating
- 4.6/5
- Reviews
- 3,649
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Alpro81%
- OATLY16%
- Glebe Farm2%
- Open — no brand owns it (0%)
Demand
Oat Milk No Sugar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Oat Milk No Sugar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alpro oat milk29K/yr
- oat milk no sugar15K/yr
- alpro oat milk no sugar5K/yr
- alpro oat4K/yr
- unsweetened oat milk3K/yr
- sugar free oat milk3K/yr
- no sugar oat milk3K/yr
Reviews and returns
What reviews say buyers love and hate about Oat Milk No Sugar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange taste
not really tasty
has a very distinctive weird after taste
4 pound price increase
Quite pricey
Price goes up
the milk was stale
Poor Quality and Stale Milk Received
Items were off
it's not awful either it just lacks being a bit creamier than some others for me
Definitely for barista milk phones like cow milk It doesn't leave that bubbly texture
The hood on them is far to big and bulky
Love
Creamy Delicious
Very nice smooth taste
Good taste
Best value
Good Value
Great opportunity to save money
The product is good as usual
Overall, this oat drink delivers excellent quality, taste, and versatility, and I highly recommend it for anyone looking for a delicious dairy-free option
Excellent product
Lovely creamy flavour
It's creamy and enhances the flavour of the coffee
delicious
Lovely and creamy
My favourite oat milk, creamy
Smooth, silky subtle oat taste,
Return
0.1% Return rate 33% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oat Milk No Sugar questions
Answered from the same tracked data.









