Skip to content

Oat Milk No Sugar

Fail

The top 5 brands take 100% of clicks, so Oat Milk No Sugar is a Fail.

Flapen Score
32
32 / 100
Ranks 2,867 of 2,976 Grocery niches · −14 vs the category median of 46
Market size
£68K/yr61K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
89%top-5 click share · 3 brands · 58 sellers

Flapen Score

Oat Milk No Sugar against its category

The dotted line is the Grocery average. Past it, Oat Milk No Sugar is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oat Milk No Sugar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oat Milk No Sugar 61K times last year and spent an estimated £68K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
15.2%
Market size, estimated
£68Ka year
Peak month
February1.5× the quietest month
Top search term
alpro oat milk29K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £1.61 to £11.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £7.33 that is £11K to £15K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£1.61–£11.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Fresh & Chilled. It carries 2,550 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Fresh & Chilled
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,550per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Oat Milk No Sugar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Alpro81%
  • OATLY16%
  • Glebe Farm2%
  • Open — no brand owns it (0%)

Demand

Oat Milk No Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Oat Milk No Sugar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alpro oat milk29K/yr
  • oat milk no sugar15K/yr
  • alpro oat milk no sugar5K/yr
  • alpro oat4K/yr
  • unsweetened oat milk3K/yr
  • sugar free oat milk3K/yr
  • no sugar oat milk3K/yr

Reviews and returns

What reviews say buyers love and hate about Oat Milk No Sugar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.02

Strange taste

not really tasty

has a very distinctive weird after taste

Value For Money17%+2.44

4 pound price increase

Quite pricey

Price goes up

Stale/Rotten/Spoiled8%−0.05

the milk was stale

Poor Quality and Stale Milk Received

Items were off

Texture/Consistency-Overall8%

it's not awful either it just lacks being a bit creamier than some others for me

Definitely for barista milk phones like cow milk It doesn't leave that bubbly texture

Size-Overall4%−0.05

The hood on them is far to big and bulky

Love

Taste-Overall33%−0.02

Creamy Delicious

Very nice smooth taste

Good taste

Value For Money23%+2.44

Best value

Good Value

Great opportunity to save money

Quality-Overall8%−0.03

The product is good as usual

Overall, this oat drink delivers excellent quality, taste, and versatility, and I highly recommend it for anyone looking for a delicious dairy-free option

Excellent product

Flavor6%+0.54

Lovely creamy flavour

It's creamy and enhances the flavour of the coffee

delicious

Soft Feel3%

Lovely and creamy

My favourite oat milk, creamy

Smooth, silky subtle oat taste,

Return

0.1% Return rate 33% Fixable by listing

Advertised Vs Actual Product33%▁▁▁█▁▁
Functionality-Overall33%▁█▁▁▁▁
Quality-Overall33%▁▁▁▁█▁

FAQ

Common Oat Milk No Sugar questions

Answered from the same tracked data.