Oat Milk

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

20.8%

Market size, estimated

£2.2Ma year

Peak month

February1.3× the quietest month

Top search term

oat milk831K searches a year

Listings sell for £7.14 on average, from £1.59 to £14.68. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At £7.14 that is £107K to £143K a year per listing.

Average price

£7.14under the $15 to $100 sweet spot

Price range

£1.59–£14.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

£107K–£143K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Fresh & Chilled. It carries 1,970 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#15in Fresh & Chilled

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,970per listing

Listings tracked

22

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months