Oat Flour
FailPrices span $2.53–$14.23, mostly outside the sweet spot, so Oat Flour is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £85K/yr101K searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 14 sellers
Flapen Score
Oat Flour against its category
The dotted line is the Grocery average. Past it, Oat Flour is stronger. Inside it, weaker.
Market
The Oat Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oat Flour 101K times last year and spent an estimated £85K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £85Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- oat flour71K searches a year
02 · Price
A sale here is worth £6.93.
Listings sell for £6.93 on average, from £2.53 to £14.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.93 that is £3K to £5K a year per listing.
- Average price
- £6.93under the $15 to $100 sweet spot
- Price range
- £2.53–£14.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #92 within Baking Supplies. It carries 393 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 75%
- Out of stock, average day
- 9.8%
- Average rank
- #92in Baking Supplies
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 393per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Oat Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chiquo Oat Flour 1kg - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Olyke Oat Flour 1kg | 100% Oats
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 1,104
- Age
- 6y ago

yourhealthstore Premium Whole Grain Gluten Free Oat Flour 400g Made from British Oats
- Price
- £4.04
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 7y ago

Chiquo Oat Flour 500g - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £4.93
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

yourhealthstore Premium Whole Grain Gluten Free Oat Flour 1kg Made from British Oats
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 9y ago
Trending
90-day click momentum
Organic Wholegrain Oat Flour 500g (BWFO)
- Price
- £3.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7y ago

Organic Oatmeal Fine 1kg (BWFO)
- Price
- £2.53
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9y ago

Chiquo Oat Flour 500g - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £4.93
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Chiquo Oat Flour 1kg - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Weider Gourmet Oat Flour (1.9 kg) Maria Cookie Flavor Wholegrain Oats
- Price
- £9.91
- Rating
- 4.4/5
- Reviews
- 887
- Age
- 9y ago
Newest
by launch date
Chiquo Oat Flour 500g - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £4.93
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Chiquo Oat Flour 3kg - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £12.52
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Chiquo Oat Flour 1kg - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Oat Flour 1kg by Hatton Hill Low-Carb Oat Flour with Protein & Dietary Fiber Vegan for Baking Cooking & More Non-GMO
- Price
- £7.08
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 2y ago

Olyke Gluten Free Oat Flour 1kg | 100% Oats
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- CHIQUO38%
- OLYKE27%
- yourhealthstore17%
- Buy Whole Foods Online5%
- Weider4%
- Hatton Hill3%
- Open — no brand owns it (3 brands, 5%)
Demand
Oat Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Oat Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oat flour71K/yr
- oat flour for baking14K/yr
- oat flour gluten free4K/yr
- gluten free oat flour4K/yr
- oats flour4K/yr
- organic oat flour3K/yr
Reviews and returns
What reviews say buyers love and hate about Oat Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
has a slightly gritty texture
reduce until theyre a flour like consistency
Too grainy
tastes of oat leftovers that couldn't be sold anywhere else
More expensive than flour
a bit pricey
At £4.99, at time of ordering, it is quite pricey
I used this for our breakfast, American style, pancakes and found that whilst they tasted nice the batter was extremely crumbly and difficult to use
Love
Great for GF baking
Yes, this is a good-quality product that I have used in two baking adventures, and both cakes turned out quite well
I LOVE bread
Great product
Good quality food
Decent quality oat flour
Texture was as I expected- it worked just fine in my cookies
Good consistency in the flour and nice colour, smell and look and feel
The texture is fine and consistent, which makes it easy to use in pancakes, baking, and smoothies without any clumping
The best part is definitely the nutrition side of things
it packs a really lovely amount of protein
I use it for extra thickness and nutrients, and it works really well
Worth it
Great and good value for money
Its a good value pack
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oat Flour questions
Answered from the same tracked data.









