Oat Flour
FailPrices span $2.53–$14.23, mostly outside the sweet spot, so Oat Flour is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £85K/yr101K searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 14 sellers
Flapen Score
Oat Flour against its category
The dotted line is the Grocery average. Past it, Oat Flour is stronger. Inside it, weaker.
Market
The Oat Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oat Flour 101K times last year and spent an estimated £85K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £85Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- oat flour71K searches a year
02 · Price
A sale here is worth £6.93.
Listings sell for £6.93 on average, from £2.53 to £14.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.93 that is £3K to £5K a year per listing.
- Average price
- £6.93under the $15 to $100 sweet spot
- Price range
- £2.53–£14.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #92 within Baking Supplies. It carries 393 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 75%
- Out of stock, average day
- 9.8%
- Average rank
- #92in Baking Supplies
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 393per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Oat Flour products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chiquo Oat Flour 1kg - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Olyke Oat Flour 1kg | 100% Oats
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 1,104
- Age
- 6y ago

yourhealthstore Premium Whole Grain Gluten Free Oat Flour 400g Made from British Oats
- Price
- £4.04
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 7y ago

Chiquo Oat Flour 500g - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £4.93
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

yourhealthstore Premium Whole Grain Gluten Free Oat Flour 1kg Made from British Oats
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 9y ago
Trending
estimated 90-day click momentum
Organic Wholegrain Oat Flour 500g (BWFO)
- Price
- £3.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7y ago

Organic Oatmeal Fine 1kg (BWFO)
- Price
- £2.53
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9y ago

Chiquo Oat Flour 500g - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £4.93
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Chiquo Oat Flour 1kg - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Weider Gourmet Oat Flour (1.9 kg) Maria Cookie Flavor Wholegrain Oats
- Price
- £9.91
- Rating
- 4.4/5
- Reviews
- 887
- Age
- 9y ago
Newest
by launch date
Chiquo Oat Flour 500g - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £4.93
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Chiquo Oat Flour 3kg - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £12.52
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Chiquo Oat Flour 1kg - Premium Stabilised 100% Wholegrain Oats | High Protein & Fibre Low Fat | No Added Sugar | Vegan & Clean Eating Friendly | Perfect for Pancakes Baking Smoothies & Cooking
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 1y ago

Oat Flour 1kg by Hatton Hill Low-Carb Oat Flour with Protein & Dietary Fiber Vegan for Baking Cooking & More Non-GMO
- Price
- £7.08
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 2y ago

Olyke Gluten Free Oat Flour 1kg | 100% Oats
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
5%
- CHIQUO38%
- OLYKE27%
- yourhealthstore17%
- Buy Whole Foods Online5%
- Weider4%
- Hatton Hill3%
- Open — no brand owns it (3 brands, 5%)
Demand
Oat Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Oat Flour search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oat flour71K/yr
- oat flour for baking14K/yr
- oat flour gluten free4K/yr
- gluten free oat flour4K/yr
- oats flour4K/yr
- organic oat flour3K/yr
Reviews and returns
What reviews say buyers love and hate about Oat Flour
We read the reviews and the return reasons for every product selling here.
“has a slightly gritty texture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oat Flour questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









