oat bran
Skip itPrices mostly outside the sweet spot ($2.46–$12.86) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Good729.96avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay£133K£133K/yr · 144K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.84avg listing price — sweet spot $15–$100
Price range
Bad£2.46–£12.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oat bran is a £133K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
oat bran market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £103K–£137K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 85%
- Out of stock
- 0.3%
- Avg brand age
- 76 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
23
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
4%
- Wholefood Earth65%
- Thames Organic8%
- Buy Whole Foods Online8%
- Hatton Hill7%
- Mornflake4%
- Trend Organic4%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -8.3% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 4.2×
Top oat bran search terms
- wheat bran43K/yr
- bran41K/yr
- oat bran34K/yr
- oatbran8K/yr
- oat bran organic7K/yr
- organic oat bran5K/yr
- wheat bran 1kg4K/yr
- bran for dogs3K/yr
Top oat bran products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whole Food Earth Wheat Bran Medium GMO Free High Fibre 500 g (Pack of 1)
Wholefood Earth£3.334.6★1,861 rev
Wholefood Earth Oat Bran Stabilised High Fibre 2kg
Wholefood Earth£8.114.6★1,061 rev
Oat Bran 500g
Wholefood Earth£3.724.6★1,061 rev
Oat Bran 1kg
Wholefood Earth£5.254.6★1,061 rev
Wholefood Earth Fine Wheat Bran 1kg | High Fibre | High Protein | Vegan | GMO Free | No Added Sugar | Natural Source of B Vitamins & Iron
Wholefood Earth£5.604.6★1,861 rev
Newest
by launch date
Organic Oat Bran 500g by Hatton Hill Organic | Perfect for Baking Smoothies Breakfasts
Hatton Hill£6.1110 rev
Organic Oat Bran 1kg by Hatton Hill Organic
Hatton Hill£8.024 rev
Organic Wheat Bran 1kg by Hatton Hill Organic
Hatton Hill£8.1121 rev
Trend Organic Oat Bran 1kg-Wholesome Fibre Boost for Culinary Excellence Rich in Protein Certified Organic Vegan GMO-Free No Additives No Preservatives Eco-Friendly Packaging
Trend Organic£9.4023 rev
Organic Wheat Bran - No Additives No Preservatives Raw Vegan GMO Free Certified Organic - Perfect for Baking and Adding to Smoothies - Thames Organic 600g
Thames Organic£8.96125 rev
Trending
90-day click momentum
Wholefood Earth Oat Bran Stabilised 3 kg
Wholefood Earth£10.394.6★
Organic Oat Bran 500g by Hatton Hill Organic | Perfect for Baking Smoothies Breakfasts
Hatton Hill£6.114.7★
Wholefood Earth Organic Oat Bran Stabilised 1 kg | Stabilised | GMO Free | Vegan | High Fibre | Certified Organic
Wholefood Earth£9.804.6★
Organic Wheat Bran 1kg by Hatton Hill Organic
Hatton Hill£8.114.6★
Trend Organic Oat Bran 1kg-Wholesome Fibre Boost for Culinary Excellence Rich in Protein Certified Organic Vegan GMO-Free No Additives No Preservatives Eco-Friendly Packaging
Trend Organic£9.404.4★
What buyers say about oat bran
What buyers praise and complain about, mined from review topics.What buyers love
“High quality oatbran”
“value for money”
“Good food”
“Yummy breakfast cereal”
“as above”
“Very Healthy”
“an excellent dietary food”
“baked a bread good it is pretty much like the website definition”
“Good fresh flavour”
“Nice big bag at half the price of other smaller bags”
What buyers complain about
“the grain is bigger you can feel it i have mixed it with the flour”
“The downside is that its very expensive”
“Not as described”
“Average”
Common questions
- Is oat bran profitable to sell on Amazon United Kingdom?
- The niche generates £133K/yr across 26 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the oat bran niche?
- 9 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in oat bran?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for oat bran peak?
- Demand peaks in Feb–Oct; the busiest month runs 4.2× the quietest.
- What does it cost to enter the oat bran niche?
- Listings span £2.46–£12.86; the average listing price is £6.84 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.