Oat Bran
FailPrices span $2.46–$12.86, mostly outside the sweet spot, so Oat Bran is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £133K/yr144K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 47%top-5 click share · 9 brands · 23 sellers
Flapen Score
Oat Bran against its category
The dotted line is the Grocery average. Past it, Oat Bran is stronger. Inside it, weaker.
Market
The Oat Bran market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oat Bran 144K times last year and spent an estimated £133K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £133Ka year
- Peak month
- October4.2× the quietest month
- Top search term
- wheat bran43K searches a year
02 · Price
A sale here is worth £6.84.
Listings sell for £6.84 on average, from £2.46 to £12.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.84 that is £3K to £5K a year per listing.
- Average price
- £6.84under the $15 to $100 sweet spot
- Price range
- £2.46–£12.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #65 within Breakfast Cereal. It carries 730 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 81%
- Out of stock, average day
- 0.3%
- Average rank
- #65in Breakfast Cereal
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 730per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Oat Bran products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Whole Food Earth Wheat Bran Medium GMO Free High Fibre 500 g (Pack of 1)
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 5y ago

Wholefood Earth Oat Bran Stabilised High Fibre 2kg
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 5y ago

Oat Bran 500g
- Price
- £3.72
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 5y ago

Oat Bran 1kg
- Price
- £5.25
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 5y ago

Wholefood Earth Fine Wheat Bran 1kg | High Fibre | High Protein | Vegan | GMO Free | No Added Sugar | Natural Source of B Vitamins & Iron
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 5y ago
Trending
estimated 90-day click momentum
Wholefood Earth Oat Bran Stabilised 3 kg
- Price
- £10.39
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 5y ago

Organic Oat Bran 500g by Hatton Hill Organic | Perfect for Baking Smoothies Breakfasts
- Price
- £6.11
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago

Wholefood Earth Organic Oat Bran Stabilised 1 kg | Stabilised | GMO Free | Vegan | High Fibre | Certified Organic
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 9y ago

Organic Wheat Bran 1kg by Hatton Hill Organic
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Trend Organic Oat Bran 1kg-Wholesome Fibre Boost for Culinary Excellence Rich in Protein Certified Organic Vegan GMO-Free No Additives No Preservatives Eco-Friendly Packaging
- Price
- £9.40
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago
Newest
by launch date
Organic Oat Bran 500g by Hatton Hill Organic | Perfect for Baking Smoothies Breakfasts
- Price
- £6.11
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago

Organic Oat Bran 1kg by Hatton Hill Organic
- Price
- £8.02
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1y ago

Organic Wheat Bran 1kg by Hatton Hill Organic
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Trend Organic Oat Bran 1kg-Wholesome Fibre Boost for Culinary Excellence Rich in Protein Certified Organic Vegan GMO-Free No Additives No Preservatives Eco-Friendly Packaging
- Price
- £9.40
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago

Organic Wheat Bran - No Additives No Preservatives Raw Vegan GMO Free Certified Organic - Perfect for Baking and Adding to Smoothies - Thames Organic 600g
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
23
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 92%
Open market
4%
- Wholefood Earth65%
- Thames Organic8%
- Buy Whole Foods Online8%
- Hatton Hill7%
- Mornflake4%
- Trend Organic4%
- Open — no brand owns it (3 brands, 4%)
Demand
Oat Bran search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct · busiest ÷ quietest = 4.2×
Search terms
Top Oat Bran search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wheat bran43K/yr
- bran41K/yr
- oat bran34K/yr
- oatbran8K/yr
- oat bran organic7K/yr
- organic oat bran5K/yr
- wheat bran 1kg4K/yr
- bran for dogs3K/yr
Reviews and returns
What reviews say buyers love and hate about Oat Bran
We read the reviews and the return reasons for every product selling here.
“the grain is bigger you can feel it i have mixed it with the flour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oat Bran questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









