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Oat Bran

Fail

Prices span $2.46–$12.86, mostly outside the sweet spot, so Oat Bran is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£133K/yr144K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
47%top-5 click share · 9 brands · 23 sellers

Flapen Score

Oat Bran against its category

The dotted line is the Grocery average. Past it, Oat Bran is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oat Bran market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oat Bran 144K times last year and spent an estimated £133K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
13.5%
Market size, estimated
£133Ka year
Peak month
October4.2× the quietest month
Top search term
wheat bran43K searches a year

02 · Price

A sale here is worth £6.84.

Listings sell for £6.84 on average, from £2.46 to £12.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.84 that is £3K to £5K a year per listing.

Average price
£6.84under the $15 to $100 sweet spot
Price range
£2.46–£12.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #65 within Breakfast Cereal. It carries 730 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
81%
Out of stock, average day
0.3%
Average rank
#65in Breakfast Cereal
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
730per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Oat Bran products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 92%

Open market

4%

  • Wholefood Earth65%
  • Thames Organic8%
  • Buy Whole Foods Online8%
  • Hatton Hill7%
  • Mornflake4%
  • Trend Organic4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Oat Bran search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Oat Bran search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wheat bran43K/yr
  • bran41K/yr
  • oat bran34K/yr
  • oatbran8K/yr
  • oat bran organic7K/yr
  • organic oat bran5K/yr
  • wheat bran 1kg4K/yr
  • bran for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Oat Bran

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the grain is bigger you can feel it i have mixed it with the flour”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Oat Bran questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data