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Oat Bran

Fail

Prices span $2.46–$12.86, mostly outside the sweet spot, so Oat Bran is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£133K/yr144K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
47%top-5 click share · 9 brands · 23 sellers

Flapen Score

Oat Bran against its category

The dotted line is the Grocery average. Past it, Oat Bran is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oat Bran market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oat Bran 144K times last year and spent an estimated £133K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
13.5%
Market size, estimated
£133Ka year
Peak month
October4.2× the quietest month
Top search term
wheat bran43K searches a year

02 · Price

A sale here is worth £6.84.

Listings sell for £6.84 on average, from £2.46 to £12.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.84 that is £3K to £5K a year per listing.

Average price
£6.84under the $15 to $100 sweet spot
Price range
£2.46–£12.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #65 within Breakfast Cereal. It carries 730 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
81%
Out of stock, average day
0.3%
Average rank
#65in Breakfast Cereal
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
730per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Oat Bran products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

4%

  • Wholefood Earth65%
  • Thames Organic8%
  • Buy Whole Foods Online8%
  • Hatton Hill7%
  • Mornflake4%
  • Trend Organic4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Oat Bran search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Oat Bran search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wheat bran43K/yr
  • bran41K/yr
  • oat bran34K/yr
  • oatbran8K/yr
  • oat bran organic7K/yr
  • organic oat bran5K/yr
  • wheat bran 1kg4K/yr
  • bran for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Oat Bran

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.20

the grain is bigger you can feel it i have mixed it with the flour

albeit necessitating a larger pack size

I would avoid the larger sizes

Value For Money17%+2.33

The downside is that its very expensive

Expensive

Advertised Vs Actual Product17%−0.09

Not as described

Quality-Overall17%−0.06

Average

Love

Quality-Overall28%−0.06

High quality oatbran

Excellent product

Excellent quality, tastes very good in bran muffins

Value For Money24%+2.33

value for money

Good value

Good value for money

Nutritional Content9%+0.93

Good food

I've found this to be an excellent supplement to increase fibre into your diet

Good diet supplement

Taste-Overall8%−0.12

Yummy breakfast cereal

perfect for breakfast

Great taste

Advertised Vs Actual Product6%−0.09

as above

just what I needed

Was what I wanted

FAQ

Common Oat Bran questions

Answered from the same tracked data.