Oat Bars
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Oat Bars is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £512K/yr409K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 46%top-5 click share · 5 brands · 164 sellers
Flapen Score
Oat Bars against its category
The dotted line is the Grocery average. Past it, Oat Bars is stronger. Inside it, weaker.
Market
The Oat Bars market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oat Bars 409K times last year and spent an estimated £512K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £512K a year.
- Searches, last 12 months
- 409K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £512Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- nature valley bars124K searches a year
02 · Price
A sale here is worth £9.12.
Listings sell for £9.12 on average, from £1.69 to £40.79. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £9.12 that is £11K to £14K a year per listing.
- Average price
- £9.12under the $15 to $100 sweet spot
- Price range
- £1.69–£40.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #100 within Breakfast Bars. It carries 1,626 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 87%
- Out of stock, average day
- 3.4%
- Average rank
- #100in Breakfast Bars
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,626per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Oat Bars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nature Valley Crunchy Granola Bars Oats n Honey 40 Pack 2 Bars Per Pack
- Price
- £9.12
- Rating
- 4.7/5
- Reviews
- 2,837
- Age
- 12y ago

Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g
- Price
- £10.82
- Rating
- 4.7/5
- Reviews
- 4,513
- Age
- 9y ago

Nature Valley Crunchy Oats and Chocolate Cereal Bars 36x 42 g
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 5,585
- Age
- 8y ago

Nature Valley Crunchy Granola Bars Variety Pack of 40 Bars
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 3,148
- Age
- 12y ago

Nature Valley Crunchy Oats & Honey 18 x 42g (756g)
- Price
- £5.23
- Rating
- 4.7/5
- Reviews
- 7,895
- Age
- 14y ago
Trending
90-day click momentum
Organix Carrot Cake Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £12.45
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago

Graze Snacks-Selection box-Total 10 Snack Box Lunchbox snacks Vegan snacks - Packaging may vary - 40x30g of at least 45% less sugar than average Cereal bars
- Price
- £40.79
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 3y ago

Nature Valley Protein Peanut & Chocolate Cereal Bars 8 x 40g
- Price
- £4.77
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 8mo ago

graze Cherry Bakewell Oat Boost 4 x 30g
- Price
- £2.08
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 3y ago

Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks
- Price
- £23.00
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2y ago
Newest
by launch date
Nature Valley Protein Peanut & Chocolate Cereal Bars 8 x 40g
- Price
- £4.77
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 8mo ago

Nature Valley Protein Peanut & Chocolate Cereal Bars Big Pack 8 x 40 g
- Price
- £3.45
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks
- Price
- £23.00
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2y ago

Organix Raspberry and Apple Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £14.26
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago

Organix Carrot Cake Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £12.45
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
164
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
0%
- Nature Valley69%
- GRAZE15%
- Graze8%
- Organix6%
- Nakd1%
Demand
Oat Bars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Oat Bars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nature valley bars124K/yr
- graze70K/yr
- nature valley58K/yr
- graze bars35K/yr
- oat bars35K/yr
- organix oaty bars15K/yr
- graze snacks34K/yr
- oat bar11K/yr
- graze crunch8K/yr
- oaty bars4K/yr
Reviews and returns
What reviews say buyers love and hate about Oat Bars
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste has changed
Taste slightly different to the normal
Tasted horrible
Very dry
drier than I would've liked
as the bars are very dry they are hard to swallow
Over priced
A bit pricey
its a rip off price
lots of sugar
far to much sugary sweetness in such a small bar
Way way too sweet
Only 10g of Protein some people will say
Normally the taste of protein bars are not great
Low content protein - only 10g
Love
These are tasty and filling
Absolutely delicious
tasty snack
Good price
Excellent Value
good value
Delicious protein bars
made with relatively healthy ingredients
Gluten free
Good quality, and arrived on time
the quality has been consistent with every order
Great Quality
Perfect nice little snack when need
tasty & healthy
Healthy snack
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oat Bars questions
Answered from the same tracked data.









