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Oat Bars

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Oat Bars is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£512K/yr409K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
46%top-5 click share · 5 brands · 164 sellers

Flapen Score

Oat Bars against its category

The dotted line is the Grocery average. Past it, Oat Bars is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oat Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oat Bars 409K times last year and spent an estimated £512K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £512K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
13.7%
Market size, estimated
£512Ka year
Peak month
June2.0× the quietest month
Top search term
nature valley bars124K searches a year

02 · Price

A sale here is worth £9.12.

Listings sell for £9.12 on average, from £1.69 to £40.79. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £9.12 that is £11K to £14K a year per listing.

Average price
£9.12under the $15 to $100 sweet spot
Price range
£1.69–£40.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #100 within Breakfast Bars. It carries 1,626 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
87%
Out of stock, average day
3.4%
Average rank
#100in Breakfast Bars
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,626per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Oat Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£82K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

164

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

0%

  • Nature Valley69%
  • GRAZE15%
  • Graze8%
  • Organix6%
  • Nakd1%

Demand

Oat Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Oat Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nature valley bars124K/yr
  • graze70K/yr
  • nature valley58K/yr
  • graze bars35K/yr
  • oat bars35K/yr
  • organix oaty bars15K/yr
  • graze snacks34K/yr
  • oat bar11K/yr
  • graze crunch8K/yr
  • oaty bars4K/yr

Reviews and returns

What reviews say buyers love and hate about Oat Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+0.24

Taste has changed

Taste slightly different to the normal

Tasted horrible

Moist/Dry9%−0.06

Very dry

drier than I would've liked

as the bars are very dry they are hard to swallow

Value For Money6%+2.34

Over priced

A bit pricey

its a rip off price

Sweetness6%−0.04

lots of sugar

far to much sugary sweetness in such a small bar

Way way too sweet

Nutritional Content5%+0.29

Only 10g of Protein some people will say

Normally the taste of protein bars are not great

Low content protein - only 10g

Love

Taste-Overall32%+0.24

These are tasty and filling

Absolutely delicious

tasty snack

Value For Money22%+2.34

Good price

Excellent Value

good value

Nutritional Content8%+0.29

Delicious protein bars

made with relatively healthy ingredients

Gluten free

Quality-Overall7%+0.72

Good quality, and arrived on time

the quality has been consistent with every order

Great Quality

Health Benefits-Overall5%+0.35

Perfect nice little snack when need

tasty & healthy

Healthy snack

FAQ

Common Oat Bars questions

Answered from the same tracked data.