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Nuts

Maybe

Returns run at only 0.0% of orders. But products sell for $5.72 on average, outside the sweet spot, so Nuts is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£675K/yr1.0M searches / yr
90-day growth
-8.3%search demand this quarter
Competition
38%top-5 click share · 20 brands · 86 sellers

Flapen Score

Nuts against its category

The dotted line is the Grocery average. Past it, Nuts is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nuts 1.0M times last year and spent an estimated £675K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £675K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
11.4%
Market size, estimated
£675Ka year
Peak month
December2.0× the quietest month
Top search term
nuts590K searches a year

02 · Price

A sale here is worth £5.72.

Listings sell for £5.72 on average, from £0.97 to £19.75. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £5.72 that is £9K to £11K a year per listing.

Average price
£5.72under the $15 to $100 sweet spot
Price range
£0.97–£19.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #685 within Dried Fruits, Nuts & Vegetables. It carries 442 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
96%
Out of stock, average day
3.5%
Average rank
#685in Dried Fruits, Nuts & Vegetables
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
442per listing
Listings tracked
47

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Nuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£20K£40K£61K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

86

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

38%

Top 20: 72%

Open market

21%

  • Morrisons24%
  • PURIMA19%
  • by Amazon16%
  • Grape Tree9%
  • GreHom6%
  • CR Snacking5%

Demand

Nuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Nuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nuts590K/yr
  • mixed nuts213K/yr
  • nuts snacks44K/yr
  • nut46K/yr
  • salted nuts23K/yr
  • nuts & seeds22K/yr
  • roasted nuts15K/yr
  • nut mix12K/yr
  • grape tree products10K/yr
  • grape tree9K/yr

Reviews and returns

What reviews say buyers love and hate about Nuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%

Poor quality nuts

Poor Quality

Expensive for the quality you get

Salt Content10%−0.02

Just a bit of over salty

Too salty

Way too salty

Taste-Overall8%+1.44

not very tasty

No Taste

They have a hard coating on them that did not taste good

Stale/Rotten/Spoiled8%−0.09

stale

It doesn't taste fresh at all

Not fresh

Blend/Ratio5%−0.04

Too many peanuts

not a good mix

mixed nuts

Love

Taste-Overall22%+1.44

Excellent taste

Delicious peanuts

Delicious nuts

Quality-Overall18%

Excellent quality and very fresh

Good variety

Best Quality

Value For Money15%+1.25

Excellent Value

Good value for money

Best price

Freshness10%+1.10

Fresh and crunchy - delicious

Fresh and crunchy

Fresh taste

Blend/Ratio7%−0.04

Great mix bag

Very nice mix

A Good Mixture

FAQ

Common Nuts questions

Answered from the same tracked data.