Nutritional Yeast
FailDemand is soft, at -17.5% this quarter, so Nutritional Yeast is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £431K/yr297K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 21 sellers
Flapen Score
Nutritional Yeast against its category
The dotted line is the Grocery average. Past it, Nutritional Yeast is stronger. Inside it, weaker.
Market
The Nutritional Yeast market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nutritional Yeast 297K times last year and spent an estimated £431K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
11.7% of searches ended in a purchase last week.
Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £431K a year.
- Searches, last 12 months
- 297K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £431Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- nutritional yeast204K searches a year
02 · Price
A sale here is worth £12.45.
Listings sell for £12.45 on average, from £4.09 to £24.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.45 that is £19K to £25K a year per listing.
- Average price
- £12.45under the $15 to $100 sweet spot
- Price range
- £4.09–£24.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #11 within Cooking Ingredients. It carries 1,440 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 5.0%
- Average rank
- #11in Cooking Ingredients
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,440per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Nutritional Yeast products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wholefood Earth Nutritional Yeast Flakes (Nooch) 125g | Dairy Free | Fortified with B12 | GMO Free
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 3,928
- Age
- 10y ago

Bulk Nutritional Yeast Flakes Vitamin B 300g
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 1,050
- Age
- 4y ago

Marigold Engevita Nutritional Yeast Flakes 650g with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Nooch Cheese-Style Seasoning
- Price
- £18.31
- Rating
- 4.7/5
- Reviews
- 1,623
- Age
- 5mo ago

Grocer Planet - Nutritional Yeast Flakes (300g) - Natural | GMO Free
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 811
- Age
- 2y ago

Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 100g Vegan High in B Vitamins Protein & Fibre
- Price
- £4.09
- Rating
- 4.8/5
- Reviews
- 103
- Age
- 3y ago
Trending
90-day click momentum
Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Cheese-Style Seasoning 100g (Pack of 2)
- Price
- £9.88
- Rating
- 4.7/5
- Reviews
- 1,623
- Age
- 4mo ago

Marigold Engevita Nutritional Yeast Flakes 650g with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Nooch Cheese-Style Seasoning
- Price
- £18.31
- Rating
- 4.7/5
- Reviews
- 1,623
- Age
- 5mo ago

Wholefood Earth - Nutritional Yeast Flakes 250 g - with B12 Dairy Free GMO Free Vegan
- Price
- £10.18
- Rating
- 4.6/5
- Reviews
- 3,928
- Age
- 10y ago

Wholefood Earth Nutritional Yeast Flakes (Nooch) 125g | Dairy Free | Fortified with B12 | GMO Free
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 3,928
- Age
- 10y ago

Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 100g Vegan High in B Vitamins Protein & Fibre
- Price
- £4.09
- Rating
- 4.8/5
- Reviews
- 103
- Age
- 3y ago
Newest
by launch date
Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Cheese-Style Seasoning 100g (Pack of 2)
- Price
- £9.88
- Rating
- 4.7/5
- Reviews
- 1,623
- Age
- 4mo ago

Marigold Engevita Nutritional Yeast Flakes 650g with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Nooch Cheese-Style Seasoning
- Price
- £18.31
- Rating
- 4.7/5
- Reviews
- 1,623
- Age
- 5mo ago

Coolinario Nutritional Yeast Flakes Fortified (56g) Vegan Seasoning
- Price
- £4.40
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 1y ago

Grocer Planet - Nutritional Yeast Flakes (300g) - Natural | GMO Free
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 811
- Age
- 2y ago

Veggy Duck - Nutritional Yeast Flakes (500g Pack of 2) - Natural
- Price
- £19.77
- Rating
- 4.5/5
- Reviews
- 1,023
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
21
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Wholefood Earth30%
- Marigold Health Foods26%
- Bulk23%
- GROCER PLANET6%
- SPECIAL INGREDIENTS4%
- LOOV4%
- Open — no brand owns it (3 brands, 8%)
Demand
Nutritional Yeast search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Nutritional Yeast search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nutritional yeast204K/yr
- nutritional yeast flakes30K/yr
- yeast flakes13K/yr
- engevita yeast flakes with b1210K/yr
- nooch12K/yr
- nutritional yeast powder6K/yr
- nooch nutritional yeast8K/yr
- engevita4K/yr
- engevita nutritional yeast3K/yr
- nutritional yeast 1kg5K/yr
Reviews and returns
What reviews say buyers love and hate about Nutritional Yeast
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Almost tasteless
Unpleasant taste
Didnt like the taste
Not good flavour
This however has hardly any flavour at all
the taste isn't as strong
I didnt get on well with this compound
Not sure if it naturally contains b12 as not listed on the ingredients
only recently got the idea to buy the expensive ingredient nooch in bulk
tastes a little bit salty
Lid is amazingly difficult to get off
Love
Great taste
Tastes just like youd expect it to
Was good on popcorn
Excellent value for money
Worth buying
Good value
No complaints or issues from me about it
Excellent product
Good Quality
Delicious and full of protein
Handy, easily added nutrition
nutritional density is excellent,
Really nice flavour that i put in my cooking sauce for a cheesy flavour
Great flavour
Works well at adding flavour to veggie burgers
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutritional Yeast questions
Answered from the same tracked data.









