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Nutritional Yeast

Fail

Demand is soft, at -17.5% this quarter, so Nutritional Yeast is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£431K/yr297K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
69%top-5 click share · 9 brands · 21 sellers

Flapen Score

Nutritional Yeast against its category

The dotted line is the Grocery average. Past it, Nutritional Yeast is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutritional Yeast market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutritional Yeast 297K times last year and spent an estimated £431K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £431K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
11.7%
Market size, estimated
£431Ka year
Peak month
January1.8× the quietest month
Top search term
nutritional yeast204K searches a year

02 · Price

A sale here is worth £12.45.

Listings sell for £12.45 on average, from £4.09 to £24.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.45 that is £19K to £25K a year per listing.

Average price
£12.45under the $15 to $100 sweet spot
Price range
£4.09–£24.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #11 within Cooking Ingredients. It carries 1,440 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
5.0%
Average rank
#11in Cooking Ingredients
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,440per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Nutritional Yeast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£86K£129K£172K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Wholefood Earth30%
  • Marigold Health Foods26%
  • Bulk23%
  • GROCER PLANET6%
  • SPECIAL INGREDIENTS4%
  • LOOV4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Nutritional Yeast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Nutritional Yeast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutritional yeast204K/yr
  • nutritional yeast flakes30K/yr
  • yeast flakes13K/yr
  • engevita yeast flakes with b1210K/yr
  • nooch12K/yr
  • nutritional yeast powder6K/yr
  • nooch nutritional yeast8K/yr
  • engevita4K/yr
  • engevita nutritional yeast3K/yr
  • nutritional yeast 1kg5K/yr

Reviews and returns

What reviews say buyers love and hate about Nutritional Yeast

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%−0.13

Almost tasteless

Unpleasant taste

Didnt like the taste

Flavor9%−0.03

Not good flavour

This however has hardly any flavour at all

the taste isn't as strong

Ingredients-Overall5%−0.03

I didnt get on well with this compound

Not sure if it naturally contains b12 as not listed on the ingredients

only recently got the idea to buy the expensive ingredient nooch in bulk

Salt Content4%+0.29

tastes a little bit salty

Ease Of Use4%−0.02

Lid is amazingly difficult to get off

Love

Taste-Overall24%−0.13

Great taste

Tastes just like youd expect it to

Was good on popcorn

Value For Money16%+2.00

Excellent value for money

Worth buying

Good value

Quality-Overall16%+1.00

No complaints or issues from me about it

Excellent product

Good Quality

Nutritional Content10%−0.03

Delicious and full of protein

Handy, easily added nutrition

nutritional density is excellent,

Flavor6%−0.03

Really nice flavour that i put in my cooking sauce for a cheesy flavour

Great flavour

Works well at adding flavour to veggie burgers

FAQ

Common Nutritional Yeast questions

Answered from the same tracked data.