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Nutritional Yeast

soft demand (-17.5% this quarter) — Nutritional Yeast doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 57Growth 16Conversion 94Competition 27Returns 100Price range 46Avg price 54Brand share 28Review moat 51Quality gap 27
This niche Category average

Is Nutritional Yeast profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nutritional Yeast is a £431K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.

Nutritional Yeast: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.5% over the last 90 days and 11.7% of searches end in a purchase.

£431K

revenue / yr

Units sold / yr40K
Search volume / yr-17.5%297K
Conversion rate11.7%
Avg price£12.45

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 21
Top-5 product click share69%
Open market12%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement69%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews1,440

Top Nutritional Yeast products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£43K£86K£129K£172K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Wholefood Earth30%
  • Marigold Health Foods26%
  • Bulk23%
  • GROCER PLANET6%
  • SPECIAL INGREDIENTS4%
  • LOOV4%
  • Open — no brand owns it (3 brands, 8%)

Nutritional Yeast demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume297KCVR11.7%Products16Brands9Top 5 Brands88%OOS Rate5.0%Rating4.6★Reviews1,440Avg BSR#11
10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Nutritional Yeast search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nutritional yeast204K/yr
  • nutritional yeast flakes30K/yr
  • yeast flakes13K/yr
  • engevita yeast flakes with b1210K/yr
  • nooch12K/yr
  • nutritional yeast powder6K/yr
  • nooch nutritional yeast8K/yr
  • engevita4K/yr
  • engevita nutritional yeast3K/yr
  • nutritional yeast 1kg5K/yr

What reviews say buyers love and hate about Nutritional Yeast

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Taste-Overall24%

Great taste

Value For Money16%

Excellent value for money

Quality-Overall16%

No complaints or issues from me about it

Nutritional Content10%

Delicious and full of protein

Flavor6%

Really nice flavour that i put in my cooking sauce for a cheesy flavour

What buyers complain about

70% of reviews
Taste-Overall32%

Almost tasteless

Flavor9%

Not good flavour

Ingredients-Overall5%

I didnt get on well with this compound

Salt Content4%

tastes a little bit salty

Ease Of Use4%

Lid is amazingly difficult to get off

Common Nutritional Yeast questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nutritional Yeast 47/100 on Amazon United Kingdom — Skip it. The niche generates £431K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -17.5% over the last 90 days.
Search demand for Nutritional Yeast on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.8× the quietest.