Is nutritional yeast profitable to sell on Amazon United Kingdom?

The niche generates £431K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (47/100).

How competitive is the nutritional yeast niche?

9 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in nutritional yeast?

Top complaints mined from reviews: Taste-Overall, Flavor, Ingredients-Overall. The return rate is 0.0%.

When does demand for nutritional yeast peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the nutritional yeast niche?

Listings span £4.09–£24.33; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 1,440 reviews — the moat a new listing must climb.

nutritional yeast

Skip it

Soft demand (-17.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Market size

Good£431K

£431K/yr · 297K searches

Avg price

Good£12.45

avg listing price — sweet spot $15–$100

Review moat

Good1,440.06

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.09–£24.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, nutritional yeast is a £431K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

nutritional yeast market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £374K–£498K; units × avg price
Conversion rate: 11.7%
Avg BSR: #11
Page quality: 0%
Prime: 94%
Sponsored: 69%
Out of stock: 5.0%
Avg brand age: 72 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Wholefood Earth30%
Marigold Health Foods26%
Bulk23%
GROCER PLANET6%
SPECIAL INGREDIENTS4%
LOOV4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top nutritional yeast search terms

nutritional yeast204K/yr -12.5%11.4% conv.
nutritional yeast flakes30K/yr -29.6%11.8% conv.
yeast flakes13K/yr -22.1%10.2% conv.
engevita yeast flakes with b1210K/yr -11.4%10.3% conv.
nooch12K/yr -20.7%8.6% conv.
nutritional yeast powder6K/yr -20.5%7.8% conv.
nooch nutritional yeast8K/yr -43.4%9.7% conv.
engevita4K/yr -27.0%8.0% conv.
engevita nutritional yeast3K/yr +3.8%7.6% conv.
nutritional yeast 1kg5K/yr -37.2%8.5% conv.

All search terms

Top nutritional yeast products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wholefood Earth Nutritional Yeast Flakes (Nooch) 125g | Dairy Free | Fortified with B12 | GMO Free

Wholefood Earth£5.844.6★3,928 rev

Bulk Nutritional Yeast Flakes Vitamin B 300g

Bulk£5.474.6★1,050 rev

Marigold Engevita Nutritional Yeast Flakes 650g with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Nooch Cheese-Style Seasoning

Marigold Health Foods£18.314.7★1,623 rev

Grocer Planet - Nutritional Yeast Flakes (300g) - Natural | GMO Free

GROCER PLANET£7.764.6★811 rev

Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 100g Vegan High in B Vitamins Protein & Fibre

Marigold Health Foods£4.094.8★103 rev

Newest

by launch date

Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Cheese-Style Seasoning 100g (Pack of 2)

Marigold Health Foods£9.881,623 rev

4mo ago

Marigold Engevita Nutritional Yeast Flakes 650g with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Nooch Cheese-Style Seasoning

Marigold Health Foods£18.311,623 rev

5mo ago

Coolinario Nutritional Yeast Flakes Fortified (56g) Vegan Seasoning

Coolinario£4.40214 rev

1y ago

Grocer Planet - Nutritional Yeast Flakes (300g) - Natural | GMO Free

GROCER PLANET£7.76811 rev

2y ago

Veggy Duck - Nutritional Yeast Flakes (500g Pack of 2) - Natural

Veggy Duck£19.771,023 rev

3y ago

What buyers say about nutritional yeast

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Great taste”

Value For Money16%

“Excellent value for money”

Quality-Overall16%

“No complaints or issues from me about it”

Nutritional Content10%

“Delicious and full of protein”

Flavor6%

“Really nice flavour that i put in my cooking sauce for a cheesy flavour”

Advertised Vs Actual Product5%

“Accurate description”

Vegan/Organic4%

“Great vegan supplementary food”

Health Benefits-Overall3%

“I'm particularly pleased with the good it's doing to my body”

Cooking Instructions1%

“often in cooking it's great stuff”

Ease Of Use1%

“Easy to use”

What buyers complain about

Taste-Overall32%

“Almost tasteless”

Flavor9%

“Not good flavour”

Ingredients-Overall5%

“I didnt get on well with this compound”

Salt Content4%

“tastes a little bit salty”

Ease Of Use4%

“Lid is amazingly difficult to get off”

Value For Money4%

“Expensive”

Smell4%

“even the smell of cheese made me feel sick”

Nutritional Content3%

“Poor quality nutritional yeast”

Size-Overall2%

“The flakes are rather small - i. e. you don't get any big flakes like you do with some other brand, like Engevita”

Quality-Overall2%

“Poor quality”

Common questions

Is nutritional yeast profitable to sell on Amazon United Kingdom?: The niche generates £431K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (47/100).
How competitive is the nutritional yeast niche?: 9 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in nutritional yeast?: Top complaints mined from reviews: Taste-Overall, Flavor, Ingredients-Overall. The return rate is 0.0%.
When does demand for nutritional yeast peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the nutritional yeast niche?: Listings span £4.09–£24.33; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 1,440 reviews — the moat a new listing must climb.